Trade guide
Head of digital strategy
The business
What is a digital strategy manager?
Do you want to know everything there is to know about digital communication? Take a training course to become a digital strategy manager. It’s a job that’s gaining in popularity and offers a number of advantages. The digital strategy manager acts as a real ambassador for a brand on the internet. If all this appeals to you, read on to find out about the different features of the job.
Its role
Thedigitalstrategy manager implements strategic intelligence to analyse the positioning of products and services on the web and on digital markets, and to understand trends and their impact.They design the company’s digital marketing strategy: developing recurring offers, adapting concepts and products, defining business development priorities.
Its field of action
He or she manages the launch of new products on the web, supervises the marketing teams in charge of the project and monitors marketing operations.
The functions
What are the duties of a digital strategy manager?
Optimising the various digital marketing and sales strategies (main task of the digital strategy manager).
Promoting the company’s product portfolio through digital marketing campaigns tailored to each project.
Set up a strategic intelligence system.
Designing a marketing strategy.
Design and launch new services.
Monitoring marketing operations.
Managing a team.
Adapting your tasks to the size of your company
Qualifications
Qualities and skills needed to be a good digital strategy manager
In-depth knowledge of digital platforms
Essential skills.
Creative sense
Necessary for mastering digital media.
A methodical mind
Useful for structuring actions.
Communication skills
Essential for transmitting information to teams.
Project management
Ability to manage one or more projects.
Leadership
Necessary for team management.
Vision
Ability to anticipate technological practices.
Anticipating technological developments
Useful for improving your brand image and standing out from the crowd.
The benefits
What are the advantages of being a digital strategy manager?
Always in tune with the latest technologies and related trends, it is the first to be aware of new trends. This gives them the opportunity to anticipate and help a company stand out from the competition.
This profession also has an international scope, and is sought after both in France and abroad. It is therefore entirely possible to consider a career in other countries in order to gain more experience.
Remuneration
Digital strategy manager: salary and career development
Salaries for digital strategy managers vary according to their level of education and years of experience. The size of the company also influences salary. In addition to their salary, digital strategy managers may receive bonuses. But in any case, the digital sector is one of the most lucrative. The median salary is €50,000 gross per year. A junior digital manager will earn between €30,000 and €40,000 a year. A more experienced digital strategy manager will have an average salary of between €3,700 and €5,500 per month.
After several years’ experience, digital strategy managers can progress to positions of greater responsibility. They could become marketing director or managing director.
Up to
50 000€
Salary per year
Training courses
How do you become a digital strategy manager?
Our training courses
To become a digital strategy manager, there are various types of professionally-oriented programmes, which are offered by leading schools such as INSEEC. For example, you can take a three-year Bachelor’s degree: the Bachelor DigitalMarketing.
Or :
Discover
Other jobs that may interest you
INSEEC offers a wide range of programmes to help you train for your dream job.
All about
Our guides
Consult our guides to find out all you need to know about education, work-linked training and careers.
