Marketing Director

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The business

What is a Marketing Director?

Within a company, a number of positions are essential and work together to ensure its success with customers and competitors alike. As a result, the Marketing Director works very closely with other high-profile positions, such as the Sales Administration Manager. If you’re interested in becoming a Marketing Director, it’s important that you know all the ins and outs of the job.

Its role

In a sense, the Marketing Director acts internally. In other words, he or she will identify new marketing opportunities. With the help of his staff, he will then do everything in his power to turn these opportunities to the company’s advantage.

In another sense, the Marketing Director is also a representative of the company for which he works externally. After all, the efforts put in place are always intended to have an impact on the general public.

Its field of action

In short, the Marketing Director is a great representative of his company, helping it to develop significantly. He is also a manager within his team, ensuring that the right strategies are put in place.

The functions

What are the duties of a Marketing Director?

As Marketing Director, the tasks entrusted to this post are of vital importance to the company and involve a large number of :

Firstly, he meticulously analyses his team’s market research.

The Marketing Director then draws up a marketing plan to achieve his objective;

once the strategy has been put into action, it is still its duty to monitor its success;

Finally, the Marketing Director submits a detailed report to his or her superiors.

Qualifications

Qualities and skills needed to be a good Marketing Director

Because of its importance, the job of Marketing Director can quickly become stressful.

So, if you want to do this job, make sure you have and develop the following qualities:

excellent stress management ;
in-depth analytical skills ;
good interpersonal skills;
great curiosity;
good teamwork skills.

The job of Marketing Director also requires very specific skills in :

trade.
communication.
marketing.
management.
office automation.

The benefits

What are the advantages of being a Marketing Director?

Choosing to become a Marketing Director is an excellent decision, as it brings you a number of advantages.

First of all, this job means you’ll always be protected from unemployment. In fact, the Marketing Director is an essential position for every company, which is why you can be sure of always finding work.

Secondly, Marketing Director is already a very senior position in the company hierarchy. This can help you to develop your charisma and leadership skills, so that you’ll be eligible for a higher position later on.

Finally, the remuneration package for Marketing Directors is particularly attractive. Already very attractive when you start out, it can always be increased in line with your work.

Remuneration

Marketing director: salary and career development

The career path of a Marketing Director is particularly interesting. Since the post itself is already in the top ranks, it is easier and quicker to become CEO or a member of the company’s general management.

In terms of salary, a Marketing Director can earn up to €6,000 a month. With experience and years of seniority, the salary can rise to between 8,000 and 9,000 euros, or even 10,000 euros for the largest companies.

Up to

120 000€

Salary per year

Training courses

How do I get to be a Marketing Director?

Our training courses

One of INSEEC’s 10 specialisations is dedicated exclusively to Marketing. So if you want to become a Marketing Director, you can join our school and take the following specialisation

Master of Science in Marketing, Communication & Business Strategies,

MBA Marketing Brand Management

or the marketing major on the Grande Ecole programme.

So our school is a small investment compared to the big benefits you can gain from this job. All the more so as we have funding opportunities via work-linked training from the^3rd year onwards.

Once you’ve completed the course, you can apply directly for the job. With comprehensive courses, your knowledge will be fully up to the responsibilities that await you. So if you’re interested in our school, you can contact us directly. If you have any further questions, our FAQ section is also available.