Trade guide
Operational marketing manager
The business
What is an Operational Marketing Manager?
Its role
Operational marketing managers are responsible for promoting the products of the companies in which they work.
Its field of action
They work with the production team to design, develop and assemble them. They are also involved in launching them until they reach the shelves. If sales do not meet the targets set, they take charge of developing new strategies.
The functions
What does an Operational Marketing Manager do?
The operational marketing manager plays several roles in promoting a product:
participation in the development of the marketing mix ;
deployment of promotional campaigns ;
market data analysis ;
selecting broadcast channels ;
monitoring of targets set and achieved ;
developing the brand’s visibility ;
developing the brand’s visibility ;
design and provision of commercial networks ;
helping to draw up the annual business plan;
drawing up marketing and sales action plans;
participation in product improvement ;
monitoring sales controls ;
Establishment of multi-channel online and offline communications;
helping to position the product on the market, and much more besides.
Qualifications
The qualities and skills needed to be a good Operational Marketing Manager
A good operational marketing manager must master :
- all the products offered by the company;
- multimedia tools ;
- the various marketing techniques ;
- compiling and interpreting statistical data ;
- working software ;
- the different sales techniques ;
- competitors’ merchandising strategies ;
- basic management ;
- different management strategies ;
- writing techniques.
The qualities required of an operational marketing manager include :
- autonomous ;
- dynamic ;
- enthusiastic;
- open-minded ;
- charismatic ;
- courteous ;
- rigorous ;
- creative ;
- organised ;
- reagent ;
- methodical and others.
The benefits
What are the advantages of working as an Operational Marketing Manager?
As an operational marketing manager, there’s no danger of getting bogged down in routine. To carry out your tasks successfully, you’ll be coordinating all the work, on time and on budget. You’ll also be keeping an eye on new market trends to adopt effective marketing strategies.
What’s more, you’ll be able to develop your networks through day-to-day contact with a wide range of people. You’ll also benefit from an attractive salary and the opportunity to rapidly build your skills internally as you gain experience.
Remuneration
Operational marketing manager: salary and career development
The annual salary of an operational marketing manager depends on their experience and the size of the company they work for. The average salary is :
- 0 to 3 years’ experience: €33,000 ;
- 3 to 9 years’ experience: €45,000 ;
- 9 to 20 years’ experience: €62,000 ;
- more than 20 years’ experience: €67,300.
Operational marketing managers may become marketing directors or sales directors. They may also set up a consultancy business to provide assistance to other companies in the sector.
Up to
67 300€
Salary per year
Training courses
How do I get to be an Operational Marketing Manager?
Our training courses
Would you like to train to become an operational marketing manager and work in the field of marketing? You can followseveral professional training courses at INSEEC to become an operational marketing manager. Up to bac+3 level, you will learn the basics and fundamentals of strategic marketing, managerial marketing and operational marketing. It’s not until the4th year that you specialise in operational marketing.
What’s more, marketing courses at INSEEC give you the chance to work abroad, as some courses are taught in English. If this is your objective, you can follow :
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