Trade guide
Relationship marketing and CRM manager
The business
What is a relationship marketing and CRM manager?
If you want a career in digital marketing, boost your people skills by becoming a relationship marketing and CRM manager. With training in this field, you’ll have no trouble using the various CRM tools. You’ll also have the opportunity to develop your interpersonal and interactive skills with customers. Before you take the plunge, bear in mind the points set out in the following article.
Its role
A relationship marketing and CRM manager is responsible for implementing customer relationship management and advancing strategies, plans and systems to ensure relationships between your company and customers. He or she puts in place the elements that help you win new customers and oversees the loyalty process.
Its field of action
The relationship marketing and CRM manager is able to find out more about customers and the bottlenecks they may encounter in the sales process, and propose appropriate solutions.
The functions
What are the tasks of a relationship marketing and CRM manager?
Customer Relationship Marketing and CRM Managers take a close interest in the processes and systems that maintain relationships with customers. To do this, they streamline the elements used by the sales, support and marketing teams.
Nowadays, customer loyalty is based on data. The CRM relationship marketing manager will therefore know how to take advantage of data and exploit it to develop an effective strategy.
The CRM relationship marketing manager is responsible for the following tasks:
organisation and centralisation of customer data
retention of communications history
management of marketing teams
centralisation of communication channels
automated analysis and reporting
monitoring the sales pipeline and transactions.
Qualifications
The qualities and skills needed to be a good relationship marketing and CRM manager
The CRM relationship marketing manager must be comfortable managing both people and projects. They must be able to communicate with both customers and employees. They must also adopt a logical approach to problem solving and be highly attentive to the smallest details of customer requests. In general, recruiters require the following qualities and skills:
Communication
Excellent communication and interpersonal skills
Team spirit
Creative skills
Analysis
Analytical skills to examine data and apply it in the appropriate context
Sense of detail
The benefits
What are the advantages of working as a relationship marketing and CRM manager?
In the course of their work, CRM relationship marketing managers are constantly interacting with different business units. They help companies to get to know their customers better, in particular to find out who they are and why they buy products, as well as trends in customers’ purchase histories.
These professionals also have the opportunity to improve their organisational skills. Over the years, they will be able to carry out various commercial and customer data analyses. In addition, mastery of the various CRM software packages will enable them to liaise with various sales structures, giving them the opportunity to broaden their portfolio.
Remuneration
Relationship marketing and CRM manager: salary and career development
The estimated salary for a CRM Relationship Marketing Manager is $106,506 per year in the United States, with an average salary of $90,040 per year. These figures represent the median. In France, the median salary is €50,000 per year, or €25.64 per hour. Beginners earn €40,000 a year, while the most experienced earn €62,500 a year.
After a few years’ experience, relationship marketing and CRM managers can progress to positions such as marketing director, sales director or brand director.
Up to
62 500€
Salary per year
Training courses
How do you become a relationship marketing and CRM manager?
Our training courses
The basic qualifications required to become a CRM relationship marketing manager are a bachelor’s degree in business, marketing or a related field, followed by a master’s degree from an FAC, IAE or business school.
Professional training, such as we offer at INSEEC, will improve your chances of finding a job.
CRM relationship marketing managers should also have a degree in marketing, IT, public relations, business administration, economics, finance or any other related field. Many companies are looking to hire a relationship marketing and CRM manager with a BAC +5 degree and at least three years’ experience who has completed one of our training courses:
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