Shop Manager

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The business

What is a shop manager?

Being a shop manager means taking on a position of great responsibility, as you are the guarantor of the shop’s offering. To do this, they take on various roles, while keeping an eye on sales results. If you’d like to become a store manager and specialise in management, find out more in the following article.

Its role

Shop managers are responsible for developing shop sales by devising marketing and sales strategies.

Its field of action

He or she must implement them in line with the company’s sales policy, using all the resources at his or her disposal. They also work closely with general management to steer the company’s commercial activity. In some cases, they may delegate certain tasks to their team if shop sales allow.

The functions

What are the shop manager’s responsibilities?

A shop manager manages the commercial activities of a shop by :

Steering the operating account

Carrying out commercial reporting to management and many other tasks

Maintaining the shop and safety equipment

As a salesperson, the shop manager is responsible for :

Launch of daily activities

Assessing results against objectives

Drawing up sales, order and stock forecasts

It also plays the role of a manager by ensuring :

Running meetings

Developing staff skills

Validation of the training plan with HR

Implementation of remuneration and other policies

Qualifications

The qualities and skills needed to be a good shop manager

If you’re thinking of becoming a shop manager, you’ll need a solid theoretical grounding in :

Financial and commercial management tools

Sales techniques

Inventory management methods

Negotiation procedures

Proactive and able to take the initiative

A good level of professional English

Current regulations governing commercial premises

Other recommended skills to give you the best chance of success:

attentive ;
communicating ;
meticulous ;
organised and rigorous ;
dynamic and enduring ;
a keen sense of analysis and anticipation;
able to put in place all the basics of merchandising ;
able to work as part of a team ;
excellent interpersonal skills.

The benefits

What are the advantages of being a shop manager?

As a shop manager, you are in the same position as a company director. You are the legal, financial and moral representative of the shop you manage. What’s more, as you carry out all your tasks independently, you can organise your work as you see fit. You don’t have to follow a schedule, so you can be flexible with your time.

Working as a shop manager also gives you a prestigious position in which you will manage several teams. As a result, you’ll be the highest paid member of your shop team.

List of other opportunities in the management sector.

Remuneration

Shop manager: salary and career development

The factors determining a shop manager’s annual salary are his or her experience and the shop’s activities. For a shop specialising in food distribution, the salary is :

30,000 to €40,000 as a beginner ;
40,000 to €60,000 with 2 to 5 years’ experience ;
more than €60,000 from 5 years’ experience.

In other shops, the salary varies from :

26,0000 to €30,000 as a beginner ;
30,000 to €36,000 with 2 to 5 years’ experience ;
36,000 to €50,000 from 5 years’ experience.

After working as a shop manager, you can go on to become the subsidiary’s regional or international sales manager. You can also progress internally as a marketing or merchandising manager.

Up to

60 000€

Salary per year

Training courses