
Trade guide
Stadium manager
Over the last 10 years, the world of sport has continued to evolve. This has given rise to a large number of managerial and executive jobs. One of the most popular is the position of stadium manager. This is the orchestra conductor who manages the stadium and makes it a significant source of income for clubs. To work in this position, you need the right training. We tell you all about the training you need, the salary and the benefits of becoming a stadium manager.
The business
What is a stadium manager?
Its role
Stadium managers are also known as stadium directors. This is the person primarily responsible for running a sports facility. As the name suggests, their role is to manage the stadium and the events that take place there. He or she is responsible for match communication to fill the stadium. They are also responsible for public relations and promoting ticket sales.
Its field of action
The course director is responsible for ensuring the safety of the public and the facilities during each match. They are also responsible for the financial management of the projects to ensure that they are profitable for the clubs. As a director, he is in charge of a team that assists him in his tasks.
The functions
What does a stadium manager do?
The tasks of a stadium manager are very varied. He plays the role of a true orchestra conductor. They implement effective strategies to make the stadium profitable. They are also responsible for :
organising and managing a match: taking care of the financial aspect, budget management, marketing, advertising, ticketing, etc;
making the stadium safe: the safety of the players and all those present at a match is of paramount importance. He sets up a control system at the entrance. They monitor the facilities and equipment to prevent incidents;
managing private equipment: the manager is in control of the equipment and its use;
managing the team: the Director is in charge of a team of professionals from a variety of fields. They must have managerial expertise.
Qualifications
Qualities and skills needed to be a good stadium manager
A good stadium managerhas the qualities and skills needed to master his position. The first thing is to know your stadium inside out. They also need to be organised and creative. They also need to be adaptable.
Knowledge of project management, budget management, financial management and equipment management will enable them to manage the running of a sports stadium. Skills in marketing, sales and communication are also useful.
Because they are immersed in the world of sport, they need to have a good understanding of sport and know their players as well as their target audience. This helps them to align their strategies with their players’ needs and expectations.
A stadium director is a good manager. They have strong leadership skills and listen carefully to the team they lead. They have good interpersonal skills and are good communicators. Fluent English can be a real asset.
The benefits
What are the advantages of working as a stadium manager?
The first advantage of being a stadium manager is that it’s an important job with a high level of responsibility. You’re at the top of the ladder and you manage different teams. It’s a fulfilling and rewarding job. You may be required to travel.
A stadium manager has a wide range of tasks and duties . This versatility gives you dynamism and keeps monotony at bay. It’s a great way to fulfil your potential.
Remuneration
Stadium manager: salary and career development
The average salary for a stadium manager is between €3,000 and €5,000 net per month. This varies according to the size of the club they work for. The bigger the club, the higher the salary. Experience and profile are also factors that can influence the size of the salary. An experienced stadium manager who has mastered his role perfectly will receive a higher salary than a novice.
As far as career prospectsare concerned, it is possible to change clubs. A bigger, more prestigious club can give your career a boost. Alternatively, you can become a stadium owner. Running your own stadium can be very rewarding.
Up to
5 000€
Monthly salary
Training courses
What studies do you need to become a stadium manager?
Our training courses
To qualify for the job of stadium manager, you need specialist training in sport. You need at least a bac+3 or bac+5 in sports management. Our Inseec management school offers this specialisation in several programmes, including :
Alternation
Courses are availableat on a continuous,initial or sandwich basis. They are registered with the RNCP. The areas covered include :
- sports marketing and events ;
- trade, distribution and retail of sports equipment;
- the governance of sport and sports organisations.
Find out more about other career opportunities in sport.

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