Bachelor Luxury in Bordeaux

Taking the Bachelor of Luxury at INSEEC Bordeaux means entering a demanding, refined and exciting world. Fashion, cosmetics, jewellery, top-of-the-range hotels… you will explore the various luxury sectors while developing :
– in-depth knowledge of the world of luxury ;
– solid skills in marketing and strategy
– expertise in customer relations and merchandising;

Bordeaux, an elegant and fast-growing city, offers a stimulating study environment at the crossroads of cultures and opportunities. This programme will give you the keys to the sector, but it’s your curiosity, your commitment and your ability to assert yourself that will open the right doors for you.

Yes, there is an admissions process, which is accessible and focused on your ability to plan ahead:
– In 1ʳᵉ or 2ᵉ year: you take a written test (MCQs in general knowledge and English) + a motivational interview (30 minutes).
– In year 3ᵉ: interview only.

To be admitted to the Bachelor Luxe programme in Bordeaux, you must obtain a minimum average of 11/20 and a favourable opinion from the jury. What we value at INSEEC: your motivation, the clarity of your project and your desire to progress in a sector where attitude counts as much as skills.

Yes, work-study is possible in the 3ᵉ year of the Bachelor’s degree. It allows you to:
– apply what you have learnt in a real professional environment ;
– build a credible, operational and differentiating profile.

You will be supported throughout the process:
– coaching, CV workshops and interview preparation ;
– access to a large network of partner companies in the luxury and premiu sectors.

The programme is taught on the INSEEC Bordeaux campus, located on the quayside facing the Garonne, in a setting that is as modern as it is inspiring. Connected rooms, coworking facilities, creative spaces… everything is designed to enable you to work, exchange ideas and create.

You’ll enjoy a lively atmosphere, with students from a wide range of backgrounds, in an environment conducive to both professional development and personal fulfilment.

Throughout the course, you will take part in practical projects linked to brands or current issues in the sector. During your Bachelor of Luxury course at INSEEC Bordeaux, you will be required to :
– devise marketing or event strategies,
– work in a team on real briefs.

These projects encourage you to develop your creativity, take the initiative and get actively involved. By experimenting, you gain confidence. By taking action, you make progress. And by committing yourself fully, you gradually build your credentials in a sector that is as demanding as it is exciting.