Bachelor Luxury in Lyon

INSEEC Lyon’s Bachelor of Luxury introduces you to the codes of a demanding, aesthetic and constantly evolving world. You will explore the main luxury sectors (fashion, beauty, jewellery, top-of-the-range hotels, wines & spirits), while developing practical skills in :
– brand strategy and experiential marketing ;
– merchandising, customer relations and digital communication.

Lyon, France’s second-largest economic centre, is also a city of culture, gastronomy and innovation. Its rich heritage and entrepreneurial dynamism make it an ideal learning ground for those who want to put down roots in reality while opening up to the world of prestige.

To join the INSEEC Bachelor, you must pass various tests:
– In 1ʳᵉ or 2ᵉ year: written test (QCM general knowledge and English) + motivation interview.
– In year 3ᵉ: interview only.

What is assessed is your motivation, the coherence of your project and your ability to project yourself in this sector. INSEEC Lyon’s Bachelor Luxe is open to all profiles that are curious, willing and ready to become professional.

Yes, work-linked training can be chosen in the 3ᵉ and final year of a Bachelor’s degree. Thanks to this rhythm, you will be able to reconcile your studies with time in the company, earn a salary and gain experience. You’ll be able to promote your skills to recruiters and stand out from other candidates when you look for a job in the future.

INSEEC’s network of partners, including luxury brands, events agencies, top-of-the-range hotels and premium brands, will help you find a work-study placement.

The course takes place on the INSEEC Lyon campus, in the former Citroën building near the banks of the Rhône. This emblematic location has been redesigned to encourage active learning, with :
– connected rooms and coworking spaces ;
– a friendly, creative atmosphere.

You’ll work in an environment that encourages discussion, commitment and the expression of your talents.

During your course, you will work on specific cases inspired by real-life issues:
– launching a new luxury product ;
– creating content for a premium brand
– organising events or customer experiences.

These projects will help you to develop your attention to detail, your rigour and your ability to make a brand shine. You’ll learn to embody your professional stance in a sector where every gesture counts.