Bachelor’s degree in Marketing, Communication & Events

Come and train for a Bachelor in Marketing, Communication & Development

The Bachelor Marketing program at INSEEC Chambéry gives you the opportunity to develop your career in a pleasant, accessible environment that's connected to the professional world. Situated between lakes and mountains, in the heart of the Alps, Chambéry offers a unique quality of life and a dynamic ecosystem focused on innovation, sport, tourism and events. During your studies, you'll develop solid skills in operational and strategic marketing, brand content and digital communications. On the human-scale INSEEC campus, you'll benefit from a stimulating environment conducive to cooperation and active learning.
A simple and accessible admission process is provided. - In 1ʳᵉ or 2ᵉ year: written test (QCM general culture and English) + motivational interview. - In 3ᵉ year only the interview is required. What we assess is above all your motivation, your ability to project yourself onto a professional career path, and your desire to learn by doing. At INSEEC Chambéry, your energy and commitment count as much as your grades.
Yes, from year 3ᵉ onwards, you can opt for a sandwich course. This type of study allows you to: consolidate your skills in the field ; - gain financial independence; - build a solid, legitimate professional profile. We support you in your search for a work-study program with : - a network of partner companies in the tourism, sports, agri-food and digital sectors; - workshops to help you prepare your application, refine your pitch and ace your interviews.
The Bachelor Marketing program is taught on the INSEEC Chambéry campus, located in the Savoie Technolac Technopole. This innovative site, on the shores of Lac du Bourget, fosters synergies with companies, start-ups and local players. Here, you'll find connected workspaces, meeting places and an environment conducive to initiative and progress. Close to the mountains, you'll learn to combine high standards and balance, ambition and quality of life.
Throughout the course, you will be involved in concrete projects: - communication campaigns, events, market studies or entrepreneurial projects; - business cases involving local partners. These experiences encourage you to take initiative, collaborate and position yourself as a young professional. At Chambéry, you learn by doing, and it's in this movement that you reveal your potential.
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