Bachelor in Marketing, Communication and Event Management

Bachelor
Bac, Bac +1, Bac +2
Septembre / Octobre, Février / Mars
Initial, alternance
Bordeaux, Chambéry, Lyon, Paris
Français
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Bachelor’s degree in Marketing, Communication and Events Project Management

The Bachelor’s degree in Marketing, Communication and Events Project Management enables employees to support companies in their digital transition, both in terms of marketing strategy and communication action plans, including the management of events and press relations. At the end of the training, the young graduate will be able to deploy and evaluate marketing, communication and event management actions in all types of companies.

INSEEC business school student outside holding a computer case and smiling

A diploma course in 1, 2 or 3 years to train marketing communication project managers, specialised in marketing, communication and events

Holders of the Bac can apply for the first year of the Bachelor’s programme, holders of a Bac+1 for the second year and those with a Bac+2 for the third year. The Bachelor welcomes students from various backgrounds: BTS, RNCP level 5 qualifications, DUT, preparatory classes, Licence 2 or Licence 3.

This Bachelor’s degree trains students to understand the new challenges of customer behaviour, including in an international context, to understand the mechanisms of brand management and to know how to apply the fundamentals. This professionalization course allows you to become familiar with the development of a marketing plan, to adopt a relevant approach to operational marketing by combining objectives and budget management. This course teaches how to organize a marketing event and build a brand strategy through events.

The 3rd year program can be completed in alternating years. The real-life situations in companies will allow a rapid increase in skills and the use of the knowledge acquired during the courses.

All of our final year courses are specialised and professional, enabling students to be fully operational at the end of their training.

You want to know more about the Bachelor in Marketing, Communication and Event Management ? Sign up for an Open House!

The Courses

The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

The 1st and 2nd year courses are available here.

The 3rd year courses

BASIC COURSES

Business game

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

Business english

To perfect the understanding and communication techniques specific to marketing and communication and applied to entrepreneurship.

Droit de l’entreprise / Droit des affaires

Pack Office / Adobe / HTML

Revue de presse / Décryptage de l’actualité économique

Presentation of the professions in the sector by professionals.

Comptabilité et gestion financière

Développement commercial & reporting

CRM et fidélisation

This module focuses on mastering the challenges of performance management by setting up a Management by Objectives, determining and setting SMART objectives, measuring performance in the company and the departments using previously defined indicators in order to create an action plan for management.

Gestion et pilotage budgétaires

Stratégie d’entreprise

Project management

Techniques de négociation

This module allows you to appropriate the foundations of NLP in order to understand its interest, to easily create a relationship of trust with your client, to develop your sense of observation, to adapt your speech to the client’s sensory register, to refine the client’s expectations and needs thanks to the metamodel and to better understand the client’s behaviour thanks to the metaprograms, in the form of role plays.

PROFESSIONAL DEVELOPMENT COURSE

Marketing et communication événementielle

This module is an introduction to the tools and techniques to design an event from A to Z within a limited time and budget. It’s also about maintaining and building relationships and involving your company in media communications. Role of PR 2.0.

Relations presse, relations publiques et e-RP

At the end of this module, the trainee will be able to set up operations intended for a targeted public in order to create, maintain or even modify the company’s image with its stakeholders. Press relations will be particularly emphasized in order to convince journalists (from press releases to interviews).

Communication & Marketing digital

This module allows you to grasp the essential elements in order to move from theory to practice on all the major issues of digital marketing (social media strategy, SEO issues, crisis communication etc.).

Brand content & storytelling

Brand content and storytelling are nowadays essential levers to develop your brand. Business cases will be discussed and projects will be presented to test the concepts.

Design et charte graphique

This module allows you to discover tools such as Photoshop, Illustrator and InDesign for digital marketing. These tools help to improve the impact of campaigns conducted on the Internet and online social networks. They also allow to improve the graphic charter and the image of the company in general (logo, visual identity, editorial line at the visual level, etc).

Retailing mix 3.0

Pricing policy, communication policy, retailing and merchandising strategies are studied through the prism of digital and new consumer paths.

Stratégies publicitaires et nouveaux médias

Faced with the multiplication of contact points and the multitude of media supports, advertising strategies must always be more specialized and personalized. This module introduces these different strategies and new media and allows students to work on current cases.

Brand management

The methodology of the case study will be discussed and will be applied more specifically to brand marketing. Brand management and content creation will therefore be the main topics.


1 or 2 entries per year and an alternating study rhythm

The start of the 3rd year of the Bachelor’s programme takes place in September. Some campuses also offer a staggered start in February.

The course rhythm is 3 days/2 days for 6 months and then 6 months full time in a company.

This rhythm is the same whether the learner is in initial training (internship) or in continuing education (professionalization/apprenticeship).

student of the INSEEC business school outside on a terrace and smiling

Job opportunities after the Bachelor’s degree in Marketing, Communication and Event Management?

  • Communication officer
  • Web Project Manager
  • Event Project Manager
  • Community manager
  • Marketing manager

The details of the opportunities are available HERE.

What business skills are developed?

The objectives in terms of skills are to be able to:

  • Block 1 – Participate in defining the company’s marketing strategy
  • Block 2 – Design and implement a marketing communication project
  • Block 3 – Define and manage the budgetary elements of a marketing and communication project
  • Block 4 – Leading a marketing communication team in project mode
  • Block 5 – Professionalization – Designing and implementing communication and event planning activities

This program delivers the certification ” Marketing Communication Project Manager” level 6 (EU) registered in the RNCP (Répertoire National des Certifications Professionnelles) under the code n°36293.

The certification is obtained by capitalizing on all the blocks of competencies .

For more details, please consult the online repository: https: //www.francecompetences.fr/recherche/rncp/36293/

This certification is accessible by VAE.

The validation of the certification is obtained by the capitalization of four blocks of competences common to all the courses as well as a block of professionalization according to the course of the candidate .

Pedagogical Methods

Teaching methods

  • Lectures and interactive courses
  • Situational exercises through collective or individual case studies carried out by the students
  • Conferences, seminars and educational visits

Evaluation methods

The three years of the program alternate between concept acquisition and practical application.

Each semester is validated by the award of 30 ECTS credits. Progression through the Bachelor’s programme is achieved by validating the semesters one after the other, i.e. 180 ECTS credits acquired at the end of the 3-year programme. The evaluation of the students’ knowledge acquisition is done through continuous controls followed by mid-term and final evaluations at the end of each semester.

  • Individual or group case studies
  • Individual and group oral presentations
  • Individual and group files

Methods and tools

  • The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

What are the tuition fees for the course?

Initial training:

  • For a 3rd year Bachelor’s degree: 8 900 €.

Continuing education (sandwich course) :

  • For a 3rd year Bachelor’s degree: 9 700 €.

Tuition fees may vary from campus to campus, please contact the desired campus for more information.

The rates presented are valid for the year 2022-2023.

VAE/VAP :

VAE : 4 200 € HT

VAP : 850 € HT

International package: 490€.

What kind of financial aid is available?

INSEEC offers several financial aid schemes:

key figures for the marketing communication project manager course in Marketing, Communication, Events

100%

Graduation rate 2019 – 2020

0,32%

Apprenticeship Contract Breakdown Rate 2019 – 2020

94%

Satisfaction rate 2019 – 2020 (according to the LimeSurvey analysis report in October 2020)

100%

Rate of certified apprentices to number of apprentices taking the exam 2019 – 2020

Actualités

Updated 28 April 2022