Bachelor Sport in Bordeaux

Taking the INSEEC Bachelor of Sport Business in Bordeaux means choosing a city where sport, culture and innovation coexist on a daily basis. Home to numerous sports clubs, events and structures, Bordeaux offers a dynamic environment in which to build a career in the world of sport business.

This course will enable you to develop solid skills in :
– marketing and communication in the sports sector
– sports event organisation
– management and administration of sports facilities.

Modern and inspiring, the INSEEC Bordeaux campus is the ideal place to make steady progress and take on new challenges every day. Your passion, combined with your motivation, will make you a committed future player in the sports business.

Admission is not by national competitive examination, but by a two-stage process:
– a written test in the form of multiple-choice questions (general knowledge and English) ;
– an individual interview to gain a better understanding of your background, career plans and motivation.

At INSEEC, it’s not just your academic results that count, but your ability to project yourself into a professional training programme. If you have a real desire to progress in the sports sector, this Bachelor’s degree is for you.

Yes, work-study is offered in the 3ᵉ year of the Bachelor’s degree. This format allows you to:
– put your learning directly into practice in the field ;
– strengthen your independence and employability.

INSEEC supports you in your search thanks to:
– a large network of partner companies in the sports and events sectors ;
– workshops to optimise your applications and prepare you for interviews.

Work-linked training is a practical springboard for gaining valuable initial professional experience.

The course takes place on the INSEEC Bordeaux campus, located on the banks of the Garonne in a lively and accessible area. This campus is on a human scale, so you can study in optimal conditions: connected classrooms, coworking spaces, a rich community life, etc. You will work in a stimulating environment, conducive to exchanges and project work.

After completing your Bachelor’s degree in Sport Business, there are a number of career options open to you:
– sports marketing manager ;
– manager of sports events or facilities; ;
– partnership or communications manager in a sports organisation.

You can also continue your studies at INSEEC by taking an MSc in Communication or an MSc in Sports Marketing. This will enable you to aim for positions of responsibility in a constantly evolving sector.