Preparing students for events with the Pharaonic festival

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How do you prepare students for event management?

Aware that real cases are as important for students as theoretical courses, Benoît Rastier, director of the event agency Poisson d’Avril wanted to associate students from the INSEEC Bachelor Chambéry program to the2nd edition of the Pharaonic Festival that will take place on March 11, 2016 in Chambéry.

Benoit Rastier is a man of action and projects, and he is also passionate about transmitting his passion for events to students. while bringing them face to face with the reality of things. The event business is above all a budget to keep, financing to find, commercial strategies to put in place.

For this festival, “ a young event but linked to companies “, about thirty 1st and2nd year students are involved in the Partner Strategy part. For Benoit Rastier, ” The idea is to give them some autonomy, both in proposing commercial offers (exchange of goods or financing) and in canvassing companies. It is up to them to be inventive, reactive and resourceful in order to make certain concepts evolve. I expect them to surprise me!

Benoit, what are the qualities expected in event communication?
Impatient people should abstain! Above all, you need to have a sense of contact, know how to build confidence, not lose your cool and be reactive to manage even the most extreme situations. Since students will be in direct contact with companies to propose partnerships, it is necessary that they are comfortable negotiating with institutions, SMEs, etc.

In January, other students will join the current team to ensure the promotion of this event that promises to be pharaonic!

Did you know?
Electronic music festival, Pharaonic is 11 hours of mix, 11 national and international DJs, 5 to 6,000 people expected on March 11, 2016 at the Lighthouse in Chambery. This year, Martin Solveig will be the headliner who will ignite this evening in Chambery!

Updated 24 February 2022