Masterclass VEJA for the students of the M2 ” Marketing in the contemporary era
As part of the course ” Green and Responsible Marketing ” of the Master 2 program, specialization Marketing in the contemporary era “, students from the Bordeaux campus of the INSEEC Grande École had the chance to participate on February 15 in a Masterclass on the theme “Circularity, repair and recycling”. animated by the leaders of the company VEJA in the premises of the brand in the Darwin space in Bordeaux.
In a conference format, as a real feedback, the professionals of VEJA were able to convey strong messages on the environmental responsibility of companies, green innovation, circular economy, values that are the DNA of the brand since its creation in 2004.
The speakers shared their expertise and allowed the students to contribute enthusiastically to a very enriching moment of exchange (questions and answers).
By the specificity of the topics addressed, the students were able to develop their technical knowledge, beyond the pedagogical approach provided in their training program.
INSEEC Grande École would also like to thank the staff of the INSEEC Bordeaux campus, Pascal Decombis (teacher of the “Green and Responsible Marketing” course), Camille Saintives (responsible for the “Marketing in the Contemporary Era” major) and Hélène Méral (responsible for the Master 2 program) for organizing this meeting and accompanying the students.