How do I get to be a customer relations manager?

A customer relations manager is a person who manages and develops the relationship between a company and its customers. He or she is responsible for ensuring that customers are satisfied with the products and services offered by the company and that they are treated fairly and professionally. The customer relations manager is responsible for managing customer complaints and finding solutions to the problems they encounter. They are also responsible for implementing strategies to improve customer services and promoting customer loyalty programmes.

Contents

To become good at this type of job, you need good sales and customer communication skills. It also helps to have some previous experience. How do I get to be a customer relations manager?

Jobs

Is becoming a customer relations manager right for me?

Once you have an idea of the type of career you want to pursue, it’s time to research your options. There are many outlets for customer relationship managers, so it’s important that you find one that matches your qualifications and career aspirations. It’s time to start looking at the different programmes offered by various schools. This will enable you to get the best possible training to become a customer relations manager.

To succeed in this role, you’ll need the right qualifications and training. The customer service industry has changed dramatically since the advent of social media, with people becoming more aware of what they want and how they want it. As a result, companies know that they need to provide excellent customer service if they want their business to thrive.

There are several ways of becoming a customer relations manager, including a solid university degree in business or marketing. The basic training is the BTS, but you can then go on to a French or English-language Bachelor’s degree , followed by a more professional Master’s or Master of Science .

Missions

What does a customer relations manager do?

The customer relations manager is responsible for a company’s relations with its customers. Their main responsibility is to ensure that customers are satisfied with the products and services they receive from their company. The CRM also ensures that customers have a positive experience when dealing with their company.

The job description of a customer relations manager may vary depending on the size and type of company. However, there are some responsibilities that are common to all positions:

identify, analyse and respond to customer requests. They must also strive to resolve any problems that arise as quickly as possible. Some companies will use social media to obtain rapid feedback from their customers.
identify new opportunities and ensure that existing customers are satisfied. He or she must implement various strategies to build customer loyalty. This is a job that requires good communication skills, as well as the ability to work effectively with people at all levels of the company.
manage relations between employees and customers by creating a positive environment where employees feel comfortable talking about problems or issues that may arise. This builds trust between all parties involved.

Studies

What training do you need to become a customer relations manager?

There are a variety of courses available to help you become a customer relations manager: BTS-conseils et commercialisation de solution technique or the BTS Négociation et digitalisation de la relation client. You can also opt for a marketing techniques BTS. There are also longer courses, such as masters degrees in communication, marketing or business.

You can also choose to go to a business school like INSEEC. You can choose between two specialisations:

Salary

How much does a customer manager earn?

A customer manager’s salary depends on a number of factors. It depends on years of experience, but also on the size and importance of the company. But in general, the average salary for a customer manager is between €3,000 and €4,000 gross. Depending on experience, this salary can rise to €5,000 per month. Click here to see our list of career opportunities in retail or our article on “What are the careers of the future in retail?

Skills

What are the essential qualities needed to become a customer relations manager?

To succeed as a customer relations manager, it’s important that you have excellent communication skills, both written and verbal, that you understand how companies work and that you have a good knowledge of the local economy.

You must also be familiar with consumer psychology. You need to be able to manage conflict and work well under pressure. As the profession is expanding rapidly, especially with the advent of social networks, customer relations managers are moving away from traditional communication channels and increasingly towards digital channels. So it’s vital to have some knowledge of digital communication. You need to know how to use social networks to achieve your communication and marketing objectives.

Don’t hesitate to consult the other questions about sales in our FAQ section.