How much do you earn in digital marketing?

Promoting a brand or selling an offer, communicating better with your target audience, developing your reputation… these are just some of the objectives of digital marketing, a varied sector that uses a variety of digital channels. Would you like to become a digital marketing specialist? It’s a field that offers many different career prospects.

Contents

In this article, we look at the salaries you can expect to earn with a job in digital marketing.

Jobs

What are the main jobs in digital marketing?

Like traditional marketing, the aim of digital marketing is to sell a product or service. To achieve this, digital marketing uses a variety of channels, including social networks, brand and company websites, advertising, e-mailing and search engine optimisation.

This variety of digital channels implies a wide range of missions, specialities and skills. Digital marketing is therefore made up of many different professions. Your salary will depend on the position and specialisation you choose.

The main digital marketing professions are as follows:

Digital project manager

A true orchestral conductor, this marketing professional coordinates the company’s digital projects. They manage a team of people, each with expertise in a different aspect of digital marketing (graphic design, web development, copywriting, acquisition, etc.) and manage the projects entrusted to them in accordance with the established specifications.

The Community Manager and Social Media Manager ensure the company’s visibility on social networks and maintain a brand image in line with the digital strategy. Creative to the core, they develop relevant content to engage their community.

Growth hacker

The mission of a growth hacker is to accelerate the growth of the company where they work by using digital resources. Particularly versatile, they can increase the visibility of their site or promote a product through natural referencing, web development or automated mailing.

Digital marketing consultant

Like the growth hacker, the digital marketing consultant needs to have several strings to his bow. Specialising in auditing, project management and acquisition (SEA), they provide practical solutions to the companies that call on them. Their assignments depend on their clients and their profile.

Acquisition manager

The Acquisition Manager uses various free and paid marketing levers to develop campaigns and generate traffic to a website. This analysis and advertising specialist masters paid search (SEA), natural search (SEO), affiliation and maling, among others.

Brand content manager

Brand content managers produce a variety of content for the web. They must also define the brand’s editorial strategy and may supervise the creation of content by external service providers. This content can be of different kinds: text, video, publications for social networks, etc.

SEO manager

As digital experts, SEO managers help brands to improve their visibility on search engines through an effective natural referencing strategy. They have good writing skills and are able to monitor the performance of their site.

Data analyst

Data analysts are another key job in digital marketing. Perfectly at ease with figures, they collect, analyse and interpret the company’s data in order to guide its strategy. This is essential, as the work they do can have a direct influence on the way a company operates or develops.

Salaries

How much do junior digital marketing professionals earn?

In digital marketing, as in other sectors, profiles are differentiated according to their experience and expertise. As a general rule, if you get a job in digital marketing after your studies and you’ve already worked in this field, you’ll start as a junior.

A junior profile usually corresponds to between 1 and 4 years’ experience, but this can vary depending on the company and the candidates.

Here are the average salaries for junior profiles in digital marketing:

digital project manager, between €25,000 and €35,000 gross per year
community manager, between €24,000 and €30,000 gross per year
social media manager, between €35,000 and €45,000 gross per year
growth hacker, between €35,000 and €50,000 gross per year
digital marketing consultant, between €35,000 and €45,000 gross per year
acquisition manager, between €40,000 and €50,000 gross per year
seo manager, between €30,000 and €45,000 gross per year
data analyst, between €35,000 and €40,000 gross per year

How much do senior digital marketing professionals earn?

What is the difference between senior and experienced profiles? Confirmed profiles usually have between 5 and 9 years’ experience. Senior profiles have more than 10 years’ experience. Whatever the case, these two profiles have developed real expertise in their field over the years and are valuable assets for companies.

Here are the average salaries for experienced and/or senior profiles in digital marketing :

digital project manager, between €40,000 and €63,000 gross per year
community manager, between €30,000 and €65,000 gross per year
social media manager, between €45,000 and €70,000 gross per year
growth hacker, between €50,000 and €80,000 gross per year
digital marketing consultant, between €45,000 and €80,000 gross per year
acquisition manager, between €50,000 and €70,000 gross per year
seo manager, between €45,000 and €85,000 gross per year
data analyst, between €35,000 and €40,000 gross per year

Opportunities

How to train in digital marketing professions thanks to INSEEC’s MSc courses?

Digital marketing is an exciting sector that is constantly evolving and reinventing itself. New jobs are appearing on the market, requiring a variety of skills and qualities that you can acquire through professional training courses, such as the MSc (Masters of Science) offered by INSEEC.

In 1 or 2 years, the MSc programmes train operational profiles who are fully aware of the issues and challenges facing companies. They are open to holders of a baccalaureate +3 or baccalaureate +4 and lead to a level 7 RNCP-certified qualification corresponding to a baccalaureate +5.

Are you interested in digital marketing? Choose INSEEC’s Digital & Data specialisation, which trains you in digital marketing, digital project management, data management, social networks and artificial intelligence.

This specialisation offers a range of courses: