In France, a Master’s degree in sports management can be obtained at university, via a Master’s degree in STAPS with a major in sports management, which is accessible after a Bachelor’s degree in STAPS. This course is also available at public schools and/or schools specialising in sports management.

Students with a BAC+3 can apply for this master’s degree. INSEEC offers a number of post-baccalaureate courses that will give you access to this type of training: INSEEC Bachelor, INSEEC BBA and INSEEC Grande École.

After a year in MSc1 Sports Management,INSEEC MSc offers several options that can be taken on a sandwich course. Students will therefore have several options to choose from, with the following specialisations: Marketing and Management of Sport, and Marketing and Management of Outdoor Sport.

This profession involves developing a product, from conception to commercial distribution.

The product manager will carry out market research and analyse the results to devise the right strategy for consumers. They will then help to design the communication and marketing strategy.

With a good knowledge of the market and the competition, they will choose which products and/or services to develop in order to meet consumer expectations.

Negotiation skills, autonomy, initiative, creativity and responsiveness are among the qualities required for this job.

This professional manages his or her team and works with the company’s events and marketing teams. They manage the development of the company’s network. They will also draw up a sales action plan to obtain new partners.

His or her tasks will include negotiating contracts, monitoring customers, monitoring the competition and the sector, and prospecting.

The skills and qualities needed to do this job are: negotiating skills, persuasiveness, knowledge of sales techniques and sales strategies, thoroughness and good customer relations.

A number of professions are available in the field of sports governance and sports organisations. For example :

The manager’s role will be to develop a sports organisation strategically and operationally. With a thorough knowledge of the sports world, this professional will be responsible for the development of the sports structure.

They will be in contact with a variety of players, including private and public partners, committees and federations. They must be able to set up and manage projects.

Its tasks are very similar to those of a company director.

To practise this profession, you need to have a good knowledge of physical and sporting activities, good communication skills and a good grasp of the legal and institutional environment of sport.

The tasks of a director of a local authority or of a regional or departmental council include managing and setting up facilities, organising municipal events, promoting sporting activities to local residents, and implementing and promoting a policy to elected representatives.

This professional will be required to analyse the public’s expectations regarding sports facilities and infrastructure.

Directors must have a thorough knowledge of their environment, and therefore of the field of sport. They must have strong management skills. They must be rigorous, organised and possess leadership qualities. They must also be creative and dynamic.

The field of sports event marketing offers many different career opportunities.

These include sports events managers and sports sponsorship managers.

Event managers organise sports events. Based on a set of specifications drawn up with the client, they have to come up with an original concept that will leave a lasting impression.

As both a manager and an administrator, their objective is to ensure that the project runs smoothly. This means coordinating, planning and communicating within the given budget.

Depending on the event, they may have to work on the project for several weeks or even several years.

The qualities needed to be an events project manager are: anticipation and risk analysis, a good knowledge of regulations, the ability to listen and good interpersonal skills.

This job involves bringing together the sponsor, often a company, and the sponsored party (the sporting activity) in order to set up a financial partnership. His or her main tasks will be to prospect for companies likely to accept the sponsorship offer, and to persuade them to make a commitment. Finally, the sponsorship manager will work with these companies to optimise the partnership over the long term.

There are other careers in marketing and events, such as communications manager.

This job requires skills and qualities such as a good knowledge of the sporting world, negotiation techniques, interpersonal skills and good commercial relations.

Graduates of a master’s degree in sports management may therefore have access to careers in several sports , with many different outlets.

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