If you’re planning to perfect your e-commerce skills, becoming an expert in digital marketing or business development is an essential prerequisite for your project to flourish! You can also take a course in communications to give you a grounding in one of the hundreds of professions available in this field… and new ones are emerging every day.

If you want to gain sufficient experience and be ready to take on the world of work, taking a professional training course at a business or management school is a reassuring option.

Once you’ve got your degree (bac+3 to bac+5), you can go straight into the professional world. Follow a Bachelor’s, BBA or MBA programme to work in digital marketing.

It’s also worth noting that a master’s degree in e-commerce opens up a wide range of opportunities.

Some e-commerce professions can be accessed without a diploma. These include product-related jobs such as drop shipping. In this case, the e-commerce manager receives customer orders on the retailer’s website. They then contact the supplier, who takes charge of sending the products ordered. As this job does not require any particular technical skills, it is accessible to everyone.

However, without a degree in e-commerce, you are limited in your career opportunities, but also in your ability to develop your skills and build your network.

Most of the most profitable jobs in the sector will be inaccessible to you. If you’re aiming for an interesting job in the world of web marketing, you’ll need at least a university degree. A degree from a business school is also a passport to working in e-commerce.

You can do three years at university in the international commerce stream and obtain your licence to enter the e-commerce sector. A professional degree in commerce, with 180 ECTS credits, is another option. With this state-recognised qualification, you can increase your chances of working as a business development manager.

If your bachelor’s degree is not validated, some e-commerce professions are accessible with a business degree. This diploma, at bac+2 level, is also recognised by the State, and some employers accept it as a condition for hiring you in their company. However, it’s better to continue your studies and aim for a bachelor’s degree to gain more opportunities.

Universities offer a more theory-based teaching approach than the major business and management schools, which focus more on professionalisation through work-study programmes and a network of professional lecturers. A specialised school offers several programmes, depending on your objectives. With a Bachelor’s programme, you can already learn the basics of digital marketing and business development.

E-commerce is a broad sector with a number of professions, some of which are very promising. These professions have points in common with physical commerce, but they are largely focused on the world of the web. With this in mind, if you have a degree in e-commerce, you could aim for one of the following professions: