Marketing studies are one of the most sought-after qualifications in the world of work. Marketing schools offer very interesting courses. What’s more, they are open to everyone, whatever their educational background.

What’s more, the courses focus on practical training. Going to a business school gives you access to an extremely competitive job market and is a sure way of preparing for your professional future.

Marketing school courses focus mainly on mastering marketing. They enable students to understand how companies operate, sales methods and changes in the business environment. Teaching consists mainly of lectures and practical classes; students can also do work placements in companies or take part in end-of-studies projects.

Business school provides specific knowledge of marketing decision-making, i.e. how to design products and their targets. Business schools also train students in the psychological aspects of consumers. Finally, business schools teach marketing evaluation methods, such as the marketing mix.

Baccalauréat graduates can go on to marketing school. The various diplomas that can be used to enter a business school are the Bac pro Commerce, the Bac pro marketing, the Bac pro Communication and the Bac généraliste.

The Bac pro Commerce is a vocational baccalaureate that enables students to enter business schools. It enables students to acquire professional skills in sales and commercial management. Students learn to develop sales strategies, manage commercial operations and develop relationships with customers. The bac pro commerce gives students the skills they need to work in a variety of commercial sectors, such as sales, management, international trade and marketing. Once you have passed your bac, you can send your application via PARCOURSUP to a school of your choice for pre-selection. Once your application has been validated, you must sit an entrance exam.

The general baccalaureate is a general education with a choice of specialisations. To enter a marketing course, the recommended specialisations are: mathematics, law and the major issues of the contemporary world and economic and social sciences.

At INSEEC, you can follow BTS, Bachelors, BBA, MSc, MBA or Grande Ecole programmes in marketing. Our courses prepare you for the following professions:

To enter INSEEC and study marketing, you need to pass an individual motivation interview. To do this, you need to send your application online. Once your application has been validated, you will receive an eligibility message. You will then be contacted to take an interview test. But if you are in your final year and want to join INSEEC, you will have to go through ParcourSup.

Read our FAQ to find out more about INSEEC.