What do you study in communication studies?

The study of communication offers a fascinating insight into the art and science of transmitting information, ideas and feelings between individuals and groups. This multi-dimensional discipline encompasses a diverse range of fields, from advertising and journalism to public relations and intercultural communication. What do you actually do in a communication study?

Contents

In a nutshell:

Studying communication means understanding the human communication process.

Communication studies offer a wide range of career opportunities in marketing, advertising, journalism and other fields.

INSEEC offers communication programmes.

Description

What do communication studies involve?

Communication studies is an academic and professional field that focuses on the analysis, understanding and application of human communication processes. This discipline explores the ways in which individuals, groups and organisations exchange information, ideas and emotions. This exchange takes place through a variety of channels, such as speech, writing, visual and digital media, as well as gestures and facial expressions.

Communication studies also examines the cultural, social and political contexts in which communication occurs, and its impact on individuals and society as a whole.

Context

What subjects are generally taught on a communications course?

In a communications course, students are exposed to a variety of subjects that enable them to develop a thorough understanding of the principles and practices of communication. Typical subjects include:

Communication theory, which explores the main theoretical models and fundamental concepts underlying human communication.

Media analysis, based on a critical study of the mass media, including the written press, television, radio and the Internet.

Interpersonal communication, which is the understanding of communication processes in everyday interactions between individuals.

Organisational communication, which analyses the communication strategies used in organisations, such as crisis management, internal and external communication, and brand communication.

The study of digital media that analyses emerging trends in online communication, including social networks, digital marketing and multimedia content production.

These subjects, among others, provide students with a set of skills and knowledge that are essential for success in various professional fields related to communication.

Bachelor

What are the options for studying for a 2/3-year degree in communications?

With a Bac+2, students can opt for a Bachelor’s degree in Marketing, Communication and Events offered by the INSEEC business school. This programme provides a solid foundation in communication, marketing and event management. It prepares students to enter the professional world or to continue their studies at a higher level.

Master

What are the options for studying for a 5-year degree in communications?

At bac+5 level, INSEEC offers two Master of Science (MSc) programmes in the field of communication:

MSc Communication, Advertising and Digital Strategy: this in-depth programme explores contemporary communication strategies. It places particular emphasis on advertising and new digital trends;

MSc Communication, Influence Marketing and Press Relations: focusing on marketing and event management, this programme trains students to design and implement effective communication strategies in a variety of professional contexts.

Opportunities

Why study communications?

Communication studies provide students with an in-depth understanding of communication processes. This is essential in a world where communication plays a central role in all facets of society and business. Understanding, analysing and using the tools of communication prepares individuals for success in a wide variety of careers. In today’s digitalised world, communication for brands, governments and public figures has become indispensable.

Jobs

Job opportunities after studying communication?

After studying communication studies, graduates can access various professional opportunities in fields such as :

marketing and advertising: as marketing specialists, social media managers, advertising designers ;

public relations: as public relations managers, corporate communications managers for a company, crisis managers ;

media and journalism: as journalists, editors and content producers ;

corporate communications: as internal or external communications managers, communications consultants.

These programmes provide students with the skills and knowledge they need to succeed in a wide range of communication-related careers in today’s fast-changing world.

Campus

Where can I study communications?

Choose INSEEC to study communication. The institution offers interesting programmes enabling you to learn more about the principles of this field. As well as theoretical courses, you’ll have the opportunity to put your practical skills into practice through the many compulsory periods spent in companies (internships or apprenticeships).

For those who want to succeed in their studies, discover our advice and best practices to make the most of your training, both academically and professionally.
INSEEC’s campuses include Bordeaux, Chambéry, Lyon, Paris, Rennes, Marseille and Toulouse.