To ensure the long-term future of your company, you need to master business development. It’s not enough just to sell. The most important thing is to always be on the lookout for new customers, to tailor your offers to consumers’ needs and expectations, and to build customer loyalty.

Business development helps you master everything. It’s a concept that aims to put in place methods, a strategy and tools to bring objectives and resources into line, based on the development of a commercial action plan (CAP).

CAP is an excellent way of ensuring the viability of a business and acquiring a medium- to long-term vision. Put simply, business development is about ensuring stable sales growth. Without this process, a business cannot last.

Business development is a key factor in business success. You need to understand all the essential points involved. To do this, you can take training courses to learn about business development.

In general, these are courses at business schools or engineering schools, with a specialisation in business. You can opt for a minimum of 2 years’ higher education in a commercial specialism, such as the BTS in Customer Relations Negotiation and Digitisation or the degree in Technical Sales Negotiation. Alternatively, a course at Bac+3 level such as a Bachelor’s degree in Sales and Commercial Negotiation will also enable you to learn about sales development.

To deepen your knowledge even further, you can choose to study for a 5-year degree in Business Development, Business Engineer-Business Developer or Entrepreneurship & Innovation.

There are several reasons why you should study business development. Firstly, as a business owner, it enables you to learn how to promote the growth of your commercial activities. It is also a way of guaranteeing the development of your business. Furthermore, this type of study is appropriate if :

Learning business development also gives you the chance to land a key position in a company.

The sales development manager plays an important role in a company. To help them achieve their objectives, they are given a number of tasks. These include :

INSEEC is a management business school. When you join, you can choose between the four programmes it offers: BBA, Bachelor, Grande école and MSc. To specialise in business development, you can choose from several programmes. These include :

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