Why get training in customer relations?

Contents

Customer relations are one of the key factors in a company’s performance. To be successful, you need to know and master the three dimensions of customer relations:

external relations : this enables the company to be visible in the world, to make itself known and to be consistent with its values and objectives;
internal relations: this is the relationship between employees, which is essential for motivating them;
external/internal relations: this enables sales operations to be effective by increasing contact with potential customers.

Customer relations training will give you the skills you need to become a sales and customer service professional. It will help you to :

understanding the role of the customer and the intermediary ;
know the different types of customers;
dealing with the technical problems of the trade ;
helping customers with their needs and expectations.

At INSEEC, we offer several business/commerce programmes that enable you to acquire these skills. For example, the MSc Trade Marketing, Distribution & Business Development or the MSc Project Management & Business Engineering.

Skills

Why train in customer relations?

Customer relations is a discipline that enables us to meet the needs and expectations of our customers. Why train in customer relations? Training consists of teaching you how to manage your business and your relationships with your customers. This activity enables you to optimise the time taken to interact with your customers and ensure maximum satisfaction.

Opportunities

Why train in customer relations?

Customer relations training is a way of adapting to new technologies and market realities. Customer relations training will support you at every stage of your career, from obtaining your diploma to joining a company.

Customer relations is a field that requires a great deal of autonomy and flexibility. You will be working in different sectors, which will enable you to learn new techniques and tools.

The customer relations training course will help you to understand the importance of the relationship between a company and its customers, and its place in the sales process. You will learn the interpersonal skills needed to manage your customers and build loyalty.

To sum up, customer relations training courses will give you the knowledge you need to :

Improve customer retention and loyalty;
improve your reputation ;
improve your customers’ experience;
differentiate yourself from your competitors;
encourage references ;
increase sales.

Job opportunities

Is customer relations recruiting?

The field of customer relations is booming. In fact, it is more important than ever for companies and organisations to have an effective and innovative system for managing their customers. Customer relations have become the cornerstone of business success. As a result, most companies are looking for experts in this field.

Companies in the customer relations sector are constantly recruiting. Thanks to advances in technology, satisfying customers is becoming increasingly complex. As a result, companies need to work harder to better meet their customers’ needs. In this context, certain customer relations methods are being further developed using technological tools. As a result, companies are turning to multi-skilled customer relations specialists.

Jobs

What are the jobs in customer relations?

Customer relations involve ensuring that relations between a company and its customers run smoothly. It’s a very broad sector, and it’s difficult to list all the related professions. However, we can list a number of professions in the field of customer relations, including :

the sales consultant ;
customer relationship management advisor ;
the project management consultant ;
the portfolio management adviser ;
the opportunity management consultant ;
The strategic management consultant.

There is a wide range of career opportunities, but concrete examples include :

Customer relationship management consultants can be recruited in the automotive industry, communications, banking or finance, insurance or IT;
Project management consultants can be recruited in banking, IT, insurance, logistics or communications.

If you’d like to find out about other career opportunities in customer relations, take a look at our dedicated pages!

Salaries

How much do customer relations jobs pay?

Salaries vary considerably from one profession to another. Salaries in customer relations depend on the type of job, the agent’s experience and the size of the company. Sales advisers can earn between €1,300 and €1,700 a month. By contrast, a customer relationship management consultant can earn between €1,800 and €4,000 gross per month.

If you have any questions about the courses offered at INSEEC, you can contact our teams, or take part in one of our events!