Which Masters programmes recruit the most in France?
The aim of higher education is generally to guarantee rapid and successful integration into the world of work. In France, according to INSEE, 92% of Bac +5 graduates find a job within six months of their training. However, some Masters degrees offer better opportunities than others. In this article, we reveal which are the most promising sectors and the Masters that recruit the most.

Contents
In a nutshell :
- The most popular Masters courses in France are in marketing, management, finance and digital.
- In finance, Masters degrees specialising in accounting, control, auditing and banking and finance law are the most sought-after.
- Marketing and communications are in high demand, particularly for Masters degrees combining these two skills.
- Theproperty sector is actively recruiting, with Masters degrees specialising in property management and assets.
- Sport management, which is growing rapidly, is also attracting a large number of graduates.
- Finally, luxury and wine management offers a wealth of career opportunities in rapidly expanding sectors.
Masters
Which Masters courses have the best employability rates?
Masters degrees in marketing, management and international business have very good employability rates. According to a study by INSEE, the unemployment rate for graduates with 5 years of higher education in these fields is less than 5%, well below the national average. The digital, communications and finance sectors are also in strong demand on the job market.
INSEEC offers courses from Bac +2 to Bac +5 adapted to these buoyant sectors, with a professional integration rate of 91% for its marketing and management graduates, as revealed by our latest internal survey. What’s more, according to Pôle emploi, 1 in 2 companies plans to recruit a digital profile by 2026, and demand for international trade managers is also growing strongly.
Visit our website to find out more about the programmes available for the Masters courses that are recruiting most in France. You can also find out more in our FAQ section.
Fiance
Which masters recruits the most in finance?
The finance sector is one of the most dynamic in terms of recruitment. According to the latest data from INSEE, the financial sector in France is growing by 3% a year and should continue to recruit strongly over the next few years. Profiles specialising in accounting, management control, auditing and banking and finance law are particularly sought after, with an unemployment rate of just 4% for graduates with 5 years’ higher education in these fields.
INSEEC offers MSc or Master Grande École courses , such as the MSc Audit & Management Control, the MSc Financial Manager, Banking & Insurance, and the MSc International Financial Analysis, which enable our graduates to position themselves in these buoyant markets. In 2023, 91% of our finance graduates found a job within six months of graduating, confirming the high level of employability of our graduates.
Communication
Which masters recruits the most in communications?
The communications sector, particularly in its digital and advertising aspects, is experiencing strong demand. According to Pôle emploi, job vacancies in digital communications will have increased by 9% by 2023. INSEE forecasts 7% growth in recruitment in this sector between now and 2026, with strong demand for profiles combining marketing and communication management.
The Master’s degree in Marketing, Communication and Brand Strategies is therefore particularly sought-after. Specialisations such as the MSc Communication, Influence Marketing and Press Relations and the MSc Communication, Advertising & Digital Strategy give our students the skills they need to meet companies’ communication and digital marketing needs.
In 2023, 87% of our communication graduates found a job in less than six months, illustrating the strong appeal of these courses.
Sport
Which Masters recruits the most people in sport?
The sports sector is experiencing strong growth, driven by the internationalisation of events and increased investment in sports infrastructure. In 2023, Pôle emploi has noted an 8% increase in job vacancies in the sports sector. According to INSEE, sports management jobs are expected to continue to grow, with positions in event management, sports marketing and sports organisation management.
INSEEC offers specialised programmes such as the MSc Sports Marketing & Management, which trains sports professionals to meet the challenges of this fast-changing sector. In 2023, 90% of our graduates in this programme found a job within six months of their training.
Wine
Which masters recruits the most in wine?
The wine economy is a highly globalised market, with the majority of wines consumed in a different country from where they are produced! So it’s not surprising that the wine industry offers more career opportunities for wine professionals than ever before!
Our experienced teaching team provides real-life business-based teaching, supported by case studies, in close collaboration with our extensive network of alumni, wholesalers, importers, distributors and retailers around the world. Our aim is to educate, train and stimulate the careers of future managers so that they become the key players in tomorrow’s global wine industry.
The MSc Wine and Spirits Marketing & Customer Experience is a master’s degree that has been recognised by professionals in the sector for over 20 years and offers many high-quality career opportunities in wine and spirits.
These courses open up solid prospects in growth sectors. By choosing a Master’s degree at INSEEC, you will not only benefit from a high level of training, but also from a very active network of former graduates, giving you access to the best professional opportunities.
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