Career Guide
Brand strategy consultant
The role of a brand strategy consultant involves defining and managing a brand’s identity so that it is clearly perceived and remembered by its target audiences.
The profession
What is a brand strategy consultant?
His role
A brand strategy consultant analyses a company’s positioning within its market and devises the guidelines that shape its image. You will be involved in defining the brand identity, the editorial platform and the action plan designed to build brand awareness in the long term.
Its scope of activity
This role involves working in communications agencies, consultancy firms or within corporate marketing departments. You will collaborate with the product and design teams to ensure consistency in the brand image across all customer touchpoints.
The functions
What are the responsibilities of a brand strategy consultant?
The role of a brand strategy consultant involves analysing, designing and monitoring brand identity, working closely with in-house teams and external partners.
Analysing the brand’s positioning within its market
Develop the editorial guidelines and tone of voice
Facilitate co-creation workshops and validate creative directions
Oversee brand rebranding projects
To examine the image perceived by consumers through qualitative and quantitative research
Drawing up a strategic plan to raise brand awareness
Monitoring performance indicators: retention rates and engagement
Defining the brand platform: vision, values and customer promise
Coordinate the marketing, communications and design teams
Adjust the strategy based on the data collected
Qualifications
Qualities and skills required to be a good brand strategy consultant
This role relies on a combination of analytical rigour and creative flair. A brand strategy consultant must have a thorough understanding of market analysis and audience segmentation methods, whilst also being able to translate data into strategic directions that are clear to a wide range of stakeholders.
Knowledge of branding techniques and design thinking is required, as well as familiarity with digital analytics tools. The ability to draft clear terms of reference and to lead working meetings with multidisciplinary teams is part of a strategy consultant’s day-to-day work.
In terms of personal qualities, a long-term strategic vision and a good ability to synthesise information are crucial. Customer relationship management and the ability to present and defend recommendations to senior management are also key assets for progressing in this role.
The benefits
What are the benefits of working as a brand strategy consultant?
Marketing strategy consultancies regularly recruit candidates with a master’s degree, both on permanent contracts and on a freelance basis. Consultancy firms and major consumer goods companies post vacancies throughout the year on platforms such as APEC.
Salaries rise significantly with experience: from €35,000 gross at the start of a career to over €80,000 for senior roles. Part-time remote working is common in agencies and consultancies, and assignments vary depending on the sector and client.
Remuneration
Brand strategy consultant: salary and career progression
At the start of their career (0 to 3 years’ experience), a brand strategy consultant’s salary is around €35,000 gross per annum, or approximately €2,500 to €2,900 gross per month. After 5 to 10 years’ experience, remuneration rises to between €50,000 and €55,000 gross per annum, the median figure recorded in the APEC 2024 survey of executives in organisational and strategy consultancy. For senior roles (10 years’ experience or more), particularly in leading consultancies or the luxury sector, the salary can exceed €80,000 gross per year, or even reach €100,000 with variable components. In the Île-de-France region, the salary range for a strategy consultancy executive extends from €44,000 to €88,000 according to APEC, with peaks of €100,000+ in the major consultancies. In the regions, salaries remain around 15 to 20 per cent lower. Freelance consultants command an average daily rate of €600 (source: freelance-consulting.fr), representing a potential annual income of between €80,000 and €150,000 depending on the number of days invoiced. In addition to these amounts, there are often performance-related bonuses (median variable pay of €5,000 according to APEC) and reimbursement of business expenses. Career progression opportunities include managerial or director-level roles within a consultancy firm, taking charge of a strategic marketing department within a company, or setting up an independent consultancy.
Up to
€100,000
Annual salary
Training courses
What qualifications do you need to become a brand strategy consultant?
Our training courses
INSEEC offers a range of top-tier programmes designed to prepare you for a career as a brand strategy consultant, tailored to current market demands and leading to recognised professional qualifications.
For example, you could choose:
Discover
Other careers you might be interested in
This course also opens the way to careers as a marketing director or strategic planner in an agency.
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