Digital project manager

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The business

What is a Digital Project Manager?

The role of a digital project manager is to develop the reputation of the company for which they work. To do this, they have to manage the project, lead a team and come up with new ideas. Here’s a closer look at the job of digital project manager.

Its role

The digital project manager coordinates the digital marketing operations of a company, whatever its sector of activity. The success of a company’s digital transformation depends on their skills and their work. They are also primarily responsible for implementing the digital projects of a company or communications agency.

Its field of action

It may be called by other names or have variants:

digital consultant.
web project manager ;
marketing project manager ;
digital project manager ;
webmarketer ;
webmarketing project manager ;
digital communications manager ;

The functions

What does a Digital Project Manager do?

As a digital project manager, you will be required to carry out the following activities on behalf of your client:

identifying and formalising editorial requirements in accordance with the editorial charter

defining the online communications policy

managing, organising and animating online media content

implementation of optimisation strategies for the use of new technologies

optimising natural referencing by using publication and content statistics

defining the different strategies to be adopted with all the teams within the company

As a complementary activity, you can coordinate the other service providersinvolved in developing the company’s digital communications strategy.

Qualifications

The qualities and skills needed to be a good digital project manager

Pragmatics

Teacher

Good analytical skills

A force for proposals and conviction

Rigorous and organised

Able to work with multidisciplinary and other teams

Knowledge of acquisition, KPIs and user stories

Technical skills in digital marketing.

Knowledge of web marketing levers

Comprehensive knowledge of web marketing.

Mastery of analytics and data issues

Essential skills for driving performance.

Mastery of one or more CMS

Know how to use content management systems

Mastery of acquisition tools

Technical skills required.

English base

Language skills required.

Handling ticketing tools

Knowing how to use task tracking tools.

The benefits

What are the advantages of working as a Digital Project Manager?

By becoming a digital project manager, you will benefit from a number of advantages. First of all, you’ll get used to leading a team and taking the initiative to make a project a success. You can adopt this leadership attitude in your personal life and within the associations to which you belong.

What’s more, this job allows you to develop your knowledge of digital advances, which are evolving day by day. Every day, you’ll be researching new digital trends on search engine optimisation sites and social networks.

List of other opportunities in the digital sector.

Remuneration

Digital project manager: salary and career development

The salary of a digital product manager depends on the size of the company and their experience. In general, it varies between €30,000 and €75,000.

After several years’ experience in this role, the digital project manager can move into management positions such as :

Head of Projects, and many others.
digital project director ;
programme director
marketing director ;

Up to

75 000€

Salary per year

Training courses

How do I get to be a Digital Project Manager?

Our training courses

At INSEEC, you can choose the Digital and Data specialisation to become a digital project manager. Professional training courses from BAC to BAC+5 are offered in several major areas of digital, including :