Trade guide
Product Marketing Manager
To function properly, a company needs to have a number of essential positions, including that of Marketing Product Manager. Given the vital importance of this role, it’s obvious that specific training is a must if you want to occupy this position in the near future. Let’s find out what you need to know about the job of Marketing Product Manager.
The business
What is a Marketing Product Manager?
Its role
A Marketing Product Manager is the person responsible for monitoring the competition for the products and/or services of the company in which he or she works. The main aim of this position is to ensure that the company’s products are constantly present on the market.
Its field of action
The Marketing Product Manager works closely with other positions of high responsibility, including the Communications Department and Sales. This is because the Marketing Product Manager ‘s efforts can only be felt if customers and consumers notice the new products on offer.
The functions
What does a Marketing Product Manager do?
A marketing product manager has a wide range of tasks. However, here are the main roles that they must play as part of their work within the company:
Competitive intelligence: The marketing product manager must constantly keep abreast of new market trends and the new needs and expectations of consumers.
Production or renovation of products and/or services: After carrying out in-depth market research with his or her colleagues, the Product Marketing Manager begins to create new products. The aim is to bring them into line with new consumer expectations. It is also their duty to update old offers if they feel it is worthwhile doing so.
Monitoring sales strategies: Once new products have been launched, the Product Marketing Manager must monitor their progress on the market. They must also ensure that the strategies employed by sales staff are correct and appropriate.
Reporting: It is essential that the marketing product manager reports to his or her line managers, in order to determine whether the investment is profitable.
Qualifications
Qualities and skills needed to be a good Product Marketing Manager
To be a good Product Marketing Manager, it is important that you have the following key qualities:
Excellent creativity
Good interpersonal skills
A great capacity for analysis
In terms of the skills required, you must have a very good knowledge of :
Marketing
Communication
Trade
Budget management
The benefits
What are the advantages of working as a Marketing Product Manager?
As a Marketing Product Manager, you can quickly enjoy the following benefits:
- great autonomy ;
- a much greater sense of creativity;
- versatility, particularly in the areas of commerce and communication.
Being a Marketing Product Manager allows you to make a comfortable living. But then again, this job is full of surprises, as it can evolve rapidly.
Remuneration
Marketing product manager: salary and career development
Even if the position of Marketing Product Manager is already well placed in a company’s hierarchy, you still have the opportunity to climb further up the ladder. When you have enough experience, you can be promoted to Group Manager or Marketing Director.
In terms of salary, the basic salary for a Marketing Product Manager is already very attractive.
A junior marketing product manager can earn between €2,500 and €3,500 gross per month, but with a few years’ experience under their belt, they can go on to earn a much more attractive salary. An experienced Marketing Product Manager can earn up to €4,500 or more.
Up to
4 500€
Salary per month
Training courses
How do I get to be a Marketing Product Manager?
Our training courses
If you want to enter working life as a Marketing Product Manager, INSEEC can help you achieve your goal. Among the 10 specialisations available at our school, opt for the Marketing specialisation.
Alternation
Then sign up for the work-linked Master of Science Marketing, Communication & Commercial Strategies or the Marketing major in the BBA programme.
Once you’ve completed this programme, you’ll not only be able to find a job quickly, but you’ll also be able to work straight away as a Marketing Product Manager. What’s more, with an RNCP qualification from our school, you can even apply for this position internationally. Please contact us for more information.
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