Trade guide
Traffic manager
The business
What is a traffic manager?
Have you always been interested in the world of advertising and the behaviour of Internet users? Then the job of traffic manager is for you. Among other things, you’ll be responsible for putting advertising campaigns online and monitoring visitor flows to the websites you’re assigned. Read on for more information.
Its field of action
The traffic manager is responsible for managing and optimising traffic acquisition on the various digital channels. Their remit includes setting up and monitoring advertising campaigns (Google Ads, social networks, display, etc.), analysing performance, adjusting budgets and steering levers to maximise return on investment. As the conductor of the online visibility orchestra, they ensure that qualified traffic is attracted and that conversions are continuously improved.
The functions
What does a traffic manager do?
Track the browsing habits of Internet users.
Use different strategies to encourage users to visit a website or download an application.
Set up a sales demonstration plan to attract potential customers or users.
Define this plan on the basis of a number of factors: budget, objectives set, etc.
Develop a specific plan for social networks and search engines.
Carry out a detailed analysis to identify areas for improvement to ensure the success of future campaigns.
Continuous monitoring and analysis to better understand target customers.
To keep abreast of all the latest developments in the media and social networks, so that you can carry out all your tasks successfully.
Qualifications
The qualities and skills needed to be a good traffic manager
Traffic managers need a wide range of skills to carry out their role successfully.
Mastery of web and marketing culture
Essential skills.
Numeracy
Useful for analysing performance.
Referencing
Necessary skills for the job.
Ability to meet challenges
The ability to manage a variety of projects.
Knowledge of tracking tools
Compulsory jurisdiction.
Knowledge of advertising back offices
Compulsory jurisdiction.
Organisational skills
Compulsory jurisdiction.
Analytical skills
Indispensable for evaluating campaigns.
A critical and objective look
Useful for optimising advertising campaigns.
Communication
Ability to work with and report to the Marketing Director.
The benefits
What are the advantages of working as a traffic manager?
One of the advantages of the traffic manager profession is that it is not at all static. They work in a sector that is constantly evolving.
The world of web advertising is constantly developing, and there are always new technological solutions. So it’s impossible to get bored and settle into a routine.
Remuneration
Traffic manager: salary and career development
Salaries for traffic managers vary according to a number of key factors, such as level of education, years of experience, company size and sector of activity. The average salary for this professional is between €30,000 and €40,000 gross per year, giving a take-home pay of between €2,500 and €3,350.
A junior traffic manager can aspire to a salary of between €30,000 and €36,000 gross per annum at the start of their career. After 2 to 5 years’ experience, this figure rises to €42,000, while a senior profile earns between €40,000 and €52,000.
One way of advancing as a traffic manager is to take on more management responsibilities as head of a team of traffic managers. Depending on your preferences and skills, you may be able to progress to a position as sales or marketing manager. Some traffic managers may choose a career as a consultant.
Up to
52 000€
Salary per year
Training courses
How can I become a traffic manager?
Our training courses
There are currently a number of establishments offering courses to become a traffic manager. After a 2-year higher education qualification, you can opt for a Bachelor’s degree in DigitalMarketing. You’ll spend three years learning all the ins and outs of the profession.
The following courses can also be a good springboard:
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INSEEC offers a wide range of programmes to help you train for your dream job.
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