Bachelor Luxury in Marseille

INSEEC Marseille’s Bachelor’s in Luxury will immerse you in the demanding and exciting world of premium brands: fashion, jewellery, cosmetics, hotels and wines & spirits. You will develop practical skills in brand strategy, merchandising, experiential marketing, customer relations, digital communication and storytelling, while learning how to enhance a brand’s identity and manage ambitious projects.

As a port and tourist city, Marseille is a cultural crossroads in the throes of transformation, where local authenticity, emerging creativity and international influences come together. It’s an ideal place to explore the challenges of contemporary luxury, between the Mediterranean art of living, innovation and new consumer expectations.

To be admitted to the Bachelor Luxe programme at INSEEC in Marseille, candidates must pass written tests adapted to their level of study. This admission process includes:
– a written test (general knowledge + English) if you are entering 1ʳᵉ or 2ᵉ year ;
– a motivation interview, at all stages.

What counts is the coherence of your project, your desire to progress and your ability to commit to a dynamic training programme. The luxury sector values curious, rigorous and daring profiles: at INSEEC, we help you to reveal these qualities

Yes, work-linked training is offered to Bachelor students in their 3ᵉ year. Work-study is an excellent option for financing your studies, developing your skills in real-life situations and gaining credibility with recruiters.

You will be supported in your search by the INSEEC team: coaching, workshops and access to a network of luxury, distribution or consulting companies.

The programme is delivered at the INSEEC Marseille campus, located on Boulevard de Paris in the 2ᵉ arrondissement. Modern, bright and connected to the city centre, the campus offers spaces conducive to collaboration, projects, creativity and experimentation.

You will work in an environment where academic rigour is valued as much as open-mindedness, initiative, peer exchange and the ambition of each individual to build a unique career path.

You will work on practical projects inspired by real issues in the sector:
– designing campaigns for premium brands
– development of influencer or event strategies ;
– positioning or customer experience studies.

These real-life situations reinforce your skills while developing your creativity, attention to detail and independence. In Marseille, you’ll be able to develop your professional skills effectively in a world where rigour and elegance go hand in hand.