MSc Wine in Bordeaux

INSEEC’s MSc Vin de Bordeaux trains professionals to manage strategic projects in the wine and spirits sector. By joining this programme, you will develop skills in marketing, distribution, international trade, brand management and wine tourism.

In Bordeaux, you’ll be immersed in a unique ecosystem of wine merchants, estates, start-ups and institutions. You’ll learn how to understand market trends, add value to a product and build a strategy in line with the identity of a terroir. At INSEEC, you will progress in a stimulating environment where tradition meets innovation.

No, no written competition is required. Admission is based on an application, supplemented by a personal interview. You are invited to describe your career path, your objectives and your relationship with the sector. INSEEC’s MSc Wine & Spirits is aimed at those who want to acquire comprehensive expertise, combining product culture, strategic marketing and an international outlook. This process highlights your curiosity, your coherence and your ability to carry out meaningful projects in a world that is as demanding as it is exciting.

Yes, the programme can be taken as a two-year sandwich course. The sandwich course allows you to test your skills against the realities of the market and to quickly gain in professionalism. In the Bordeaux MSc Vin, this immersion is essential: it helps you to become a professional capable of understanding commercial issues, adapting your approach to your contacts and acting appropriately. At INSEEC, you benefit from :
– a network of companies in the sector (estates, wine merchants, specialist agencies) ;
– workshops to enhance your profile and build a credible, assertive image.

You will follow the Master of Science Vin programme on the Bordeaux Chartrons campus. This site, which is undergoing major cultural and economic change, is in line with the vocation of the MSc Wine & Spirits: to train professionals who are rooted in their local area, but open to the world. You’ll benefit from a bright, modern environment, connected to the world of wine and its key players. The proximity of the Cité du Vin, partner companies and industry highlights will immerse you in a rich and formative professional reality.

INSEEC’s MSc Wine & Spirits is designed to prepare you for positions of responsibility in the sector:
– product manager or marketing manager in wine or spirits ;
– export manager or international business developer ;
– communications manager or wine tourism development manager.

You will be trained to embody a brand, understand market dynamics, defend a strategy and promote a heritage.

If you want to deepen your expertise in certain areas or aim for another complementary sector, you can also continue at INSEEC in the MSc International Business, MSc Communication or MSc Digital Marketing. You will have acquired the rigour, drive and uniqueness needed to make your mark in a sector where high standards go hand in hand with passion.