The marketing professions are the functions that enable a company to achieve its commercial objectives. The marketing professions establish the company’s commercial strategies. These jobs are generally held by professionals responsible for creating and managing a company’s brand image. The best-known professions are: sales manager, marketing manager, product manager, brand manager and sales representatives.

Marketing encompasses a number of different professions, from sales objectives to customer relations and brand image maintenance. To find out more, take a look at our frequently asked questions.

The marketing strategy and digital marketing professions are both technical and creative. They focus on commercial strategies and objectives, as well as consumer relations. The aim is to identify and understand customer expectations, in order to design creative offerings that meet their needs. So it’s a question of striking a balance between the marketing aspect and the technical aspect, while ensuring that the products and services meet consumer expectations. For example, in the webmarketing professions you have :

Product marketing is a marketing function that aims to design, develop and market a product or service. Product marketing jobs are generally held by professionals responsible for creating and managing a company’s brand image. The best-known professions are: salesperson, sales manager, marketing manager, product manager, brand manager and salespeople.

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The aim of luxury marketing is to steer a company’s marketing policy towards high-end customers, and more specifically customers with high purchasing power. Luxury marketing is a highly specialised profession, focusing on the marketing of top-of-the-range products. It’s a highly varied sector, because those who work in this field need to be familiar with technological innovations and new trends. Luxury marketing also includes product analysis and the design of new products to reach new markets. It’s a complex profession that requires hard work and perseverance. These professions include :

If you like marketing, INSEEC can help you find a course and build your career plan. You will be trained in the mysteries of marketing and become a communications professional. What’s more, you’ll be able to do internships not only in your chosen field, but also in other areas, which will increase your professional network and boost your employability.

INSEEC offers a range of courses in marketing and management. This course has a dual focus: management, which aims to train enterprising managers, and marketing, which aims to train professionals capable of devising innovative brand strategies. The length of the course varies according to the type of study you choose. INSEEC offers various marketing degrees, including :

Find out more about training opportunities in marketing.