What is sales training?
Are you sure you want to study business and pursue a career in this sector? But you’re not sure whether to go to university or to a specialist school? And you don’t know which programme to choose from all those available? Find out in this article what a business course is.

Contents
In a nutshell:
Commercial training:
- Is beneficial for any student or professional wishing to work in the field of commerce.
- Can open up a wide range of career opportunities
- provides access to a well-paid job
- Available at university, business school and/or management school.
- Training for careers in commerce and other related fields.
- Can help you build an international career.
Description
What does commercial training involve?
A commercial training course teaches you what you need to know to become a good salesperson. Depending on the level of study you want to achieve and your personal ambitions and career plans, it can give you a great deal. It’s simply a matter of choosing in advance the particular sector you want to work in, so that you can pre-specialise via your work placements or sandwich courses.
Business is a multi-disciplinary sector linked to other fields such as marketing, finance, communication and management. The basics of all these subjects are taught as a core curriculum during your first few years of higher education at a business school.
Terms and conditions
How do I get into a business course at university after A-levels?
Are you more interested in theory and research? Do you even plan to do a doctorate in the future so that you can teach other students about your passion? Then you can do your business training at university. The LMD system (Licence – Master – Doctorat) is used.
To get into university and study business, you naturally need to have your baccalaureate. Ideally, you should choose a related speciality, such as the ECG or general economics and business bac, or the ECT or technological economics and business bac. You then have to choose between going through the Parcoursup platform or dealing with your admission and application yourself.
Integration
How do I get into a business school after the baccalauréat?
If you really want to specialise in business and gain easier access to a career, you can also go to a business school. Most specialised schools require you to sit a competitive entrance exam or submit your application for selection.
If you want to do a business course after the baccalauréat, join Inseec, which offers a number of programmes specialising in Business/ Commerce. Go to the school’s website to see the full list and ask your questions in the FAQ section if necessary.
INSEEC’s BBA and BTS programmes are accessible via PARCOURSUP.
The INSEEC Bachelor’s programme is offered outside PARCOURSUP, through an internal competition.
Studies
How long does a sales training course last?
Depending on your plans, the length of a commercial training course may vary. You may be satisfied with a BTS or a DUT, both of which are normally completed in 2 years. You can also opt for a licence or bachelor’s degree, which will take you up to 3 years. For access to more prestigious professions, you can also choose to do a master’s degree equivalent to a bac + 5.
Jobs
What careers can commercial training prepare you for?
First of all, whatever your ambitions, commercial training prepares you to become a good salesperson. It’s a quality you’ll still need throughout your career, even if you manage to rise to a position of executive, manager or director.
As well as careers in sales, you can also work in related areas such as marketing, finance, communications and human resources. In fact, that’s the whole point of doing a commercial training course, as it prepares you to become multi-skilled. With a good command of English and/or other foreign languages, you could even consider working abroad.
Offers
What business courses does INSEEC offer?
As abusiness and management school, Inseec offers a wide range of business courses. Visit our website and go to the Business/ Commerce specialisation to find the list of programmes on offer.
You can start at Inseec with a BTS, followed by a Bachelor’s degree in Business Development – E-commerce and Start Up. The MSc in Project Management & Business Engineering offers a complete programme to train students to manage a project from launch to delivery, while putting in place long-term partnership strategies with customers.
All about
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