Career Guide
Brand Partnerships Manager
The role of a brand partnerships manager involves identifying, negotiating and managing collaboration agreements between a company and its external partners, with a view to mutual benefit and business development.
The profession
What is a brand partnerships manager?
His role
The Brand Partnerships Manager enhances their organisation’s visibility and resources by forging strategic alliances with external stakeholders. You negotiate balanced agreements, ensure they are properly implemented, and coordinate the teams involved in identifying and managing partnerships.
Its scope of activity
This professional works with businesses of all sizes, provided their business model relies on external partnerships for their communications or funding. You can also work for a specialist agency or as a freelance consultant, depending on your sector.
The functions
What are the responsibilities of a brand partnerships manager?
The responsibilities of the Brand Partnerships Manager cover the entire lifecycle of a partnership: from strategic monitoring to the operational management of agreements reached, including negotiation and team leadership.
Analysing the market to identify potential partners
Lead negotiations and finalise collaboration agreements
Measuring the outcomes of partnerships and proposing adjustments
Develop a lead generation strategy tailored to the company’s objectives
To monitor operational progress and ensure compliance with contractual obligations
Maintain and expand the existing network of partners
Develop bespoke partnership proposals for each stakeholder
To supervise and coordinate the teams responsible for developing partnerships
Qualifications
Qualities and skills required to be a good brand partnerships manager
The role of brand partnerships manager requires proven interpersonal skills and a keen ability to listen. You must be able to quickly understand the expectations of those you are dealing with in order to develop tailored proposals and defend your organisation’s interests during negotiations.
From an organisational perspective, a rigorous approach and the ability to manage several projects simultaneously are essential. Managing partnerships involves keeping track of deadlines, performance indicators and contractual commitments simultaneously. Impeccable written and spoken communication skills facilitate the drafting of agreements and the representation of the company externally.
Intellectual curiosity and industry monitoring enable emerging opportunities to be identified before the competition does. Strong leadership is also required to unite business development teams around a coherent strategy. A good command of business English is often required for roles with an international dimension.
The benefits
What are the benefits of working as a brand partnerships manager?
This role is available across a wide range of sectors (finance, technology, the voluntary sector), offering a genuine variety of career opportunities. Permanent positions are regularly advertised on platforms such as APEC, particularly in Paris and the Île-de-France region.
Salary increases with experience: ranging from €30,000 to €40,000 gross per annum at the start of a career, it can exceed €65,000 for an experienced candidate. Additional benefits (performance-related pay, time off in lieu, private health insurance) are often added to the basic salary.
Remuneration
Brand Partnerships Manager: salary and career progression
At the start of one’s career (0 to 2 years’ experience), the salary ranges from €30,000 to €40,000 gross per annum, or approximately €2,300 to €2,900 gross per month. After 5 to 10 years’ experience, the median range rises to between €45,000 and €63,000 gross per annum. At senior level (10 years’ experience or more), particularly in the Île-de-France region or within the financial and information and communications sectors, remuneration can reach €85,000 gross per annum, as evidenced by several current vacancies on the APEC website for roles in Paris. In addition to these figures, there is often a performance-related bonus (5 to 15 per cent of the fixed salary), meal vouchers and time off in lieu. Natural career progression typically leads to roles such as Partnerships Director or Sales Director.
Up to
€85,000
Annual salary
Training courses
What qualifications do you need to become a brand partnerships manager?
Our training courses
INSEEC offers a range of high-calibre programmes designed to prepare you for a career as a Brand Partnerships Manager, tailored to current market demands and leading to recognised professional qualifications.
For example, you could choose:
Discover
Other careers you might be interested in
Find out more about the roles of marketing project manager and sales director – two roles closely related to that of brand partnerships manager.
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