How can you find a course in Digital Marketing?

Contents

A higher education course in marketing will give you all the skills and knowledge you need to flourish in this exciting and varied sector. Let’s take a look at some of the courses you can take to become a digital marketing expert.

Definition

What is digital marketing?

As with offline marketing, the aim of digital marketing is to promote a brand, product or service. However, it is based on the use of various digital channels and techniques to generate sales:

Website
Social networks
SEO, natural referencing
Content marketing
Emailing
SEA, acquisition and advertising
SMO, natural referencing on social networks

Thanks to these online resources, companies can attract different customer profiles and build customer loyalty by maintaining a regular relationship with them.

Opportunities

Why take a digital marketing course?

It is interesting to note that the term “digital marketing” covers different realities and specialities. Each digital channel has its own specificity and requires particular expertise. The digital marketing professions are therefore extremely varied and can attract profiles from a wide range of backgrounds.

With digital marketing, you can become :

Community Manager
Social Media Manager
SEO Manager
Acquisition Manager
Traffic Manager
Digital Marketing Consultant
UX Designer
Web Developer
Digital project manager
Data Analyst, Data Scientist

In the past, there were not necessarily any specific courses for learning the basics of some of these professions. Nowadays, the range of courses on offer has expanded considerably. Business schools like INSEEC offer degree courses in marketing and digital.

Training at a school like INSEEC not only gives you essential sector-specific knowledge, but also enables you to develop the managerial skills that will make all the difference to your career. Whether through internships, work-study programmes or courses taught by industry professionals, INSEEC students are fully operational and can meet the challenges of digital marketing with agility and efficiency.

What type of digital marketing training is available?

There are various options for training in digital marketing. Although some universities offer courses in marketing, digital training is most often offered in business and management schools.

You will usually be able to choose between the following courses:

Bachelor in digital marketing, short course in one or three years
BBA (Bachelor in Business Administration), a four-year course, the most widely awarded diploma in the world, combining internationalisation and professionalisation
Three-yearGrande Ecole programme after a preparatory class
Master, MSc (Master of Science) in one or two years

In some cases, students specialise in digital marketing from the start of their course. In other cases, they acquire a solid grounding in traditional marketing, business and management during their first years of study, before shifting their focus to digital.

Training

Which digital marketing course should I choose at INSEEC?

INSEEC offers a total of six courses in Digital and Data. To train in digital marketing, you can choose between :

a Bachelor’s degree
a Grande École programme
a BBA
three MSc

Bachelor Digital Marketing from INSEEC

INSEEC’s Bachelor Digital Marketing is a three-year post-baccalaureate course (or 1 year for holders of a BAC+2), popular with students looking to enter the world of work quickly. Courses in the first and second years enable students to acquire general knowledge in management. In the third year, they specialise in digital marketing, with courses in community management, data and artificial intelligence, and web marketing.

After completing this Bachelor’s degree, you can consider the following positions:

Junior Product Manager
Communication officer
Marketing project manager
Digital project manager

The Bachelor Digital Marketing programme leads to certification as a “Marketing Communication Project Manager”, a level 6 qualification registered with the RNCP. It is available on the Bordeaux, Chambéry, Lyon, Paris and Rennes campuses.

Digitalization, Artificial Intelligence and Big Data Master’s Degree from INSEEC

The “Digitalisation, Artificial Intelligence and Big Data” major in INSEEC’s Grande École programme enables students to understand the fundamentals of artificial intelligence and to manage a company’s essential data.

In particular, it prepares students for careers as cybersecurity experts, data analysts, AI business analysts and key account managers in the digital sector.

This course is offered on the Paris campus and is taught in English.

INSEEC BBA Digital Marketing & Data Management major

INSEEC’s BBA prepares students for international careers in management, business and marketing. In the final year of the programme, i.e. in the fourth year, students can choose the “Digital Marketing & Data Management” major. This is ideally suited to young people who want to learn how to develop an effective digital marketing strategy, use the right communication channels and exploit data to improve a company’s operations.

This course enables you to tackle all aspects of digital marketing in a stimulating international environment. It is offered in Bordeaux and Lyon, with half the courses taught in English.

At the end of the BBA, students can become :

Content Manager
Acquisition Manager
Traffic Manager
SEO expert
Data Manager
Social Media Manager
Digital Marketing Manager

Do an MSc in Digital Marketing at INSEEC

The MSc, or Master of Science, is a 5-year degree that can be obtained in one or two years. You can apply for the 1st year of the MSc if you have a bac +3 or the 2nd year if you have a bac +4.

On completion of your course, you will be awarded professional certification as a “Digital Marketing and Communication Manager”, registered with the RNCP.

The MSc Digital Marketing & E-Business is aimed at students wishing to learn how to define a communication and marketing strategy, implement digital marketing actions and coordinate exchanges and relations with service providers. Students will have courses in digital communication, marketing engineering, web analytics and desktop publishing. They will also learn about the legal constraints associated with e-commerce.

Once they have completed this training, they can apply for the following positions:

Digital Account Manager
Marketing and digital marketing product manager
Head of digital strategy
Media Research Officer
Web project manager
Head of e-business
Marketing Data Officer

This course is offered in French and English in Bordeaux, Lyon, Paris, Rennes and Chambéry.

The MSc Digital Communication & Social Media focuses on the social media side of digital marketing, with a particular focus one-reputation issues, which have become crucial for businesses. Students develop key skills in web marketing and social networks, enabling them to consider the following positions after graduation:

Traffic Manager
Head of Communications
Digital marketing project manager
Social Media Manager
E-commerce manager
Multimedia communication design manager

This MSc is offered in French in Bordeaux, Lyon, Chambéry and Paris.

Finally, the MSc Data Analytics & Marketing Manager combines knowledge of marketing with expertise in data management. Accessible to students with a 3-year higher education qualification in marketing, engineering or database management, this programme trains you in the collection, storage and analysis of data for commercial purposes.

With this Master’s degree, you can apply for the following jobs:

Digital Account Manager
Data Analyst
Web Analyst
Media/Digital Trader
Digital Strategy Activation Specialist
Digital Campaign Manager

This MSc is available in French in Bordeaux, Lyon and Paris.

Work-study

Is it possible to do a work-linked course in digital marketing at INSEEC?

It’s perfectly possible to follow a digital marketing course on a sandwich course. INSEEC’s courses are designed to give you the skills and experience you need to develop your career. The following digital marketing courses can be taken on a sandwich course:

3rd year Bachelor Digital Marketing
Digitalisation, Artificial Intelligence and Big Data major in the 4th and 5th years of the Grande École programme
MSc Digital Marketing & E-Business, MSc Digital Communication & Social Media, MSc Data Analytics & Marketing Manager

For more information on digital marketing or other INSEEC courses, visit our FAQ.