
Trade guide
Commercial VEFA
The business
What is a commercial VEFA?
Would you like to work in retail and focus your future activity on the property sector? Are you ready to do the studies and put in the effort needed to get there? Then you could become a VEFA sales representative. Here’s what you need to know about the profession and the career options available.
Its role
Before you take the plunge, you’ll want to find out more about the VEFA sales profession. First of all, VEFA stands for Vente en l’Etat Futur d’Achèvement. As a VEFA sales representative, you are responsible for supporting customers throughout their VEFA property purchase project.
Its field of action
As a VEFA sales representative, you need to be a good negotiator and a good listener. These are the most important qualities for this job. You will work closely with the property developer to ensure that the sale goes smoothly.
The functions
What are the tasks of the VEFA sales representative?
The main task of a VEFA sales representative is to ensure that the property being developed is sold as effectively as possible. The tasks involved are far more numerous and complicated than they seem.
As far as possible, ensure the sale of the property to be developed (the main role of the VEFA sales representative)
Be attentive to customer needs to ensure the success of the sales project
Find the property in the process of completion that best meets the customer’s needs and offer it to them.
Use your powers of persuasion and commercial skills to help the customer discover the project.
Intervening in the event of modifications to be made and passing on information to the site manager if necessary.
Make customers understand the importance of balancing supply and demand according to their expectations.
Assisting the customer in compiling the entire file.
Advise clients on legal, financial and wealth management matters.
Define and explain the most appropriate tax treatment for the client’s financial situation.
Qualifications
The qualities and skills needed to be a good VEFA sales representative
Given the tasks involved, the VEFA sales profession requires you to have special qualities and skills if you are to excel.
Listening skills
Ability to understand customer needs and expectations.
Analytical skills
Ability to analyse information and situations.
Rigour
Necessary for preparing applications.
Good interpersonal skills
Indispensable in the sales profession.
Versatility
Required to work in real estate.
Mastery of business and marketing
Essential skills for the job.
Basics of law
Extensive knowledge of the property sector.
The benefits
What are the advantages of working as a VEFA sales representative?
Do you dream of having a job that is both stable and progressive? Above all, do you want to keep learning and quickly gain experience so that you can be among the best in your field? These are just some of the advantages of working as a VEFA sales representative. It’s far from monotonous, and is one of the best ways of introducing you to the world of commerce and real estate.
INSEEC has set up a Real Estate Club reserved for its alumni and students, enabling them to meet regularly for professional conferences and afterwork sessions to discuss their business issues.
Remuneration
Commercial VEFA: salary and career development
As a VEFA sales representative, you may have to deal with several customers at the same time. Your salary then naturally depends on the services you provide and the number of customers you have. On average, you can earn between €30,000 and €100,000 a year if you excel.
Another advantage of the VEFA sales profession is that it can evolve over time. In the course of your career, you’ll need to develop a degree of versatility. This may enable you to take up other positions in the future, such as property developer or estate agent. With more experience, you can also hope one day to become a Sales Manager, or even set up your own business.
Up to
100 000€
Salary per year
Training courses
How do you become a VEFA sales representative?
Our training courses
The key to becoming a successful VEFA sales representative lies in your choice of training. For example, you can opt for Real Estate Services Management or Real Estate Professions.
At INSEEC, we also give you the opportunity to train for this profession. We are a business school specialising in Management. One of the courses we offer is a specialisation in real estate. For more information, you can always consult our website and/or go to our FAQ section.

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