Trade guide
Regional Director
The business
What is a Regional Director?
Regional managers are responsible for managing a company’s sales teams within their area of responsibility. They must establish a sound sales strategy and report back to the company on the results achieved. To occupy this position, you need to follow a professional training course in business and management at a leading business school.
Its role
The Regional Manager acts as a company representative within a geographical region. He or she manages several sales outlets and directs the sales teams with a view to achieving specific sales targets.
Its field of action
He or she implements an effective policy for marketing the company’s products or services. Sales managers are also known as :
- regional sales specialist.
- regional sales manager ;
- regional host ;
- group manager ;
The functions
What are the duties of the Regional Director?
The Regional Director is responsible for implementing the company’s sales strategy within his/her area of responsibility. They are responsible for leading sales teams and identifying target markets. Would you like to become a sales manager in a small or large region? Your main tasks are as follows:
manage the business of a group of shops in line with the chosen sales policy
monitor the stock and service levels of each shop in the network
to develop sales in each shop, with a view to increasing the company’s turnover
recruit, advise and support sales teams
Ensuring the cohesion of the distribution network
Organise the necessary promotional activities
Negotiating and signing sales contracts
Reporting to the company’s sales department
Qualifications
Qualities and skills needed to be a good regional manager
To be a Regional Manager, you needgood commercial skills. As the head of several teams, you’ll need to make the most of your managerial skills. You also need to feel at ease in your dealings with the various partners. All in all, a taste for communication and responsiveness are particularly important in this job.
It is also essential to have a good knowledge of the sector in which the company you represent operates. As well as mastering sales techniques, you also need to know the local economy inside out. Your commercial success depends on it. What’s more, to be a successful Regional Manager, you need to be :
Autonomous
Able to make timely decisions
Available and dynamic
Rigorous
The benefits
What are the advantages of being a Regional Manager?
The Regional Sales Manager plays a strategic role that enhances both the company and the service region. If you choose this path, you’ll have great career opportunities thanks to your many contacts.
Working as a Regional Manager will give you the opportunity to broaden your experience in this commercially responsible role. You’ll have the opportunity to develop your analytical and organisational skills. What’s more, if you’re effective in your strategies, you can earn substantial bonuses on top of your fixed salary.
Remuneration
Regional manager: salary and career development
At the start of their career, regional managers earn an average of €3,500 a month. For an experienced manager , the monthly salary can rise to €5,500. At the end of their career, regional sales specialists can expect to earn between €6,500 and €8,000 gross.
A young executive with a proven track record can quickly progress to branch or business unit manager. They can also hold a position of responsibility for steering the overall strategy of a branch. In any case, they can always draw on their managerial experience to aim for a more senior position. Here are the various possibilities for career development in this profession:
- branch manager
- director of operations
- technical director
- BU manager
- commercial project coordinator
Up to
66 000€
Salary per year
Training courses
How do you become a regional manager?
Our training courses
To become a regional sales manager , you need training in business and management. A professional bac +3, +4 and +5 course at our INSEEC business school is an excellent option.
Our students enjoy a very high rate of employability on completion of their training. You can choose to follow a Bachelor’s course to achieve a BAC+3. From the third year onwards, you can opt for a sandwich course with an apprenticeship contract or a professional training contract. And after the Bachelor’s degree, you can go on to study for a Master’s or Master of Science degree. One of the following courses can train you to become a regional manager:
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