Why do a bachelor’s degree?
Would you like to start higher education, but don’t know which course to choose? In this article, we introduce you to the INSEEC Bachelor’s degree, a three-year course that you can follow directly after your baccalauréat and that will open up a wide range of careers in France and abroad.

Contents
Definition
What is a Bachelor’s degree?
A Bachelor’s degree is a three-year course available after the baccalauréat. Bachelors are most often offered by private business schools and are attracting a growing number of young people thanks to the variety of courses they offer and the opportunities for experience abroad.
The special feature of the Bachelor’s degree is that it trains you quickly and effectively for operational positions. At the end of your course, you can choose to enter the world of work by starting an exciting career in the field of your choice. Of course, it’s also possible to continue your studies, with an MSc for example, because a Bachelor’s degree gives you a bac +3.
Ongoing, personalised support
Starting higher education can be intimidating. You will be immersed in an unfamiliar environment and will have to adapt to a new rhythm. This transition from secondary to higher education can in some cases be difficult, particularly for students entering university, where a great deal of autonomy is required.
However, if you opt for a business school, and in particular for a Bachelor’s degree, you will benefit from real support. You will be supervised by the teaching staff and by the lecturers on your course. A business school offers a teaching approach that is closer to that found at lycée, which means that students can begin their higher education course with greater peace of mind.
A strong international dimension
Would you like to take advantage of your studies to travel, learn a new language, come into contact with new cultures and broaden your horizons? It’s all possible with a course like the Bachelor’s!
During your degree course, you can spend academic semesters abroad or do international work placements. On both a personal and professional level, a stay abroad is an incredibly rich experience.
What’s more, a significant number of courses are taught in English during your Bachelor’s degree, as the course prepares you for exciting and fascinating international careers.
Finally, on your campus itself, you’ll meet a host of international students and share great experiences with them.
Opportunities
Why choose the INSEEC Bachelor?
In the first year, you will develop general skills in law, business, management, marketing, strategy and finance. Later on, you will specialise in a particular sector and further refine your career plans.
As well as equipping you with all the knowledge and know-how you need, INSEEC’s Bachelor’s programme trains baccalaureate holders in a range of business, marketing and management professions. It develops their agility and creativity, as well as their ability to adapt in response to changes in an increasingly demanding professional world.
It allows you to personalise your learning experience and build, step by step, a course that suits you, your needs and your career ambitions.
The INSEEC Bachelor enables you to develop your soft skills and make the most of your talents thanks to a vibrant community life.
The INSEEC Bachelor perfectly combines professionalism and personal development in a vibrant multicultural environment.
Offers
What courses can be taken during the INSEEC Bachelor’s degree?
Students on INSEEC’s Bachelor’s degree programme follow the same core curriculum, but gradually specialise in the field of their choice. During their course, they can deepen their knowledge of marketing and communication, management, finance and real estate, luxury and wine, business and development, digital and data or sport.
Marketing and Communication
When you join INSEEC, you can choose one of the following courses:
- Bachelor in Marketing, Communication and Development
- Bachelor in Marketing, Communication and Events
Management, Finance and Real Estate
When you join INSEEC, you can choose one of the following courses:
- Bachelor of Finance
- Bachelor’s degree in Real Estate Transactions and Sales
- Bachelor in Real Estate and Finance
- Bachelor in Financial Products, Real Estate and Insurance
- Bachelor in Management and Administration
Luxury and wine
When you join INSEEC, you can choose one of the following courses:
Business and development
When you join INSEEC, you can choose one of the following courses:
Digital and Data
By joining INSEEC, you can choose the Bachelor Digital Marketing.
Sport
When you join INSEEC, you can choose one of the following courses:
Terms and conditions
How do I apply for an INSEEC Bachelor’s degree?
The INSEEC Bachelor’s degree is open to final year pupils and students with the baccalauréat. However, you can enter directly into the 2nd year of the Bachelor’s programme if you already have a Bac +1, or enter into the 3rd year after having completed a Bac +2 (pre-prep, BTS, licence 2).
You can apply online via the school’s website.
Find out about all the admission procedures for the INSEEC Bachelor’s degree.
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