Master Grande Ecole – Marketing in the contemporary era

Grande Ecole
Bac +2, Bac +3, Bac +4
Septembre
Initial, Alternance
Paris, Bordeaux, Lyon
Français / Anglais
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Presentation – Marketing in the Contemporary Era Major

working desk

Grande Ecole Program – Marketing in the Contemporary Era Major

The major “Marketing in the Contemporary Era” is available in the 3rd and final year of the INSEEC Grande Ecole program.

Thanks to this program, you will have the skills, tools and techniques to respond to the current marketing problems of companies and thus bring them the added value they need to develop, in France or internationally.

Paris

  • Major open in classical and alternating courses
  • In English only

Bordeaux

  • Major open in classical and alternating courses
  • In French only

Lyon

  • Major open in classical and alternating courses
  • In French only

Discover the courses – Marketing in the Contemporary Era Major

Grande Ecole Program – Marketing in the Contemporary Era Major

Specialty courses

  • Communication and new media
  • Artificial Intelligence, Big Data and Marketing
  • Distribution and e-commerce
  • Sensory marketing, customer experience and neuromarketing
  • The new tools of marketing innovation
  • Green and responsible marketing
  • Relationship marketing and CRM

Common core courses

  • Open Innovation Challenge
  • Research Methodology Seminar
  • Advanced management
  • Business Ethics & Corporate Social Responsibility
  • Preparation for the Grand Oral
  • Night of Crisis Management

The certification is obtained by capitalizing on all the blocks of skills.

inseec ge student in front of the chaban delmas bridge
student reading a book

What are the skills developed through this course?

  • Understand the concepts of artificial intelligence and big data
  • Learn to organize and manage a project with tools and processes
  • Understanding the challenges of customer relationship management
  • How to use CRM tools for marketing development
  • Overview of retail and e-commerce

Discover the careers after a Grande Ecole Program – Marketing in the contemporary era

student on the phone who works in the office

Careers after a Grande Ecole Program – Marketing in the Contemporary Era Major

  • CRM Manager
  • SEO Project Manager
  • Event Project Manager
  • Communication Manager
  • Client Manager
  • Brand Manager / Product Manager
  • E-commerce manager
  • and many other possibilities…

Come and meet the INSEEC Family!

Updated 2 March 2022