Training in marketing is now an indispensable branch of study in the business world. Marketing not only helps to raise a company’s profile, it also helps it to grow, develop sales and turnover and build customer loyalty. The marketing strategies put in place by the company enable it to prosper. It is therefore very interesting and wise today to take a course in marketing.

It’s the very essence of business!

INSEEC offers a bachelor’s degree in marketing ( bac to bac+3) in initial or sandwich courses to give you access to a wide range of careers in the marketing field.

Discover the 6 good reasons to do a bachelor’s degree in marketing on our page ” Why do a bachelor’s degree in marketing? And below, find out all about INSEEC’s “bachelor marketing ” programme, as well as the skills and qualities required to access this course, admission requirements and career opportunities.

You can study for a 3-year Bachelor’s degree in marketing directly after obtaining your baccalauréat. Parallel entry is possible in years 2 and 3 for holders of a Bac +1 and Bac+2.

At INSEEC, we suggest that you start your bachelor’s degree in marketing by discovering the fundamentals of the marketing field, and then go into greater depth during the second year. You’ll learn about digital marketing, operationalmarketing and strategic marketing, communications strategy, and marketing and international business.

The first two years are marked by compulsory and optional periods spent in companies, giving you the opportunity to gainexperience, develop skills and test out different professions and business sectors in order to refine your career plan (up to 10 months in a company is possible).

In the third year, you will specialise in the various marketing professions. You will study in greater depth certain aspects of marketing in which you wish to specialise. Professional English will be compulsory and practised throughout the 3 years of the Bachelor of Marketing. The second language is optional. In the third year, you can choose to work in a company on a sandwich basis from the start of the academic year, or do a full-time placement in the second semester (between 5 and 6 months). All in all, you can accumulate up to 16 months of professional experience, in France or abroad, so you’ll be ready for work as soon as you’re hired.

If you want to study for a bachelor’s degree in marketing, make sure you have the following skills and qualities:

• Working in a team
• Creative and curious
• Observation and listening skills
• An analytical mind
• People skills
• Fluency in English
• Ability to adapt
• Organisational skills
• Persuasion and negotiation skills

There are many qualities and skills that you absolutely must have or acquire in the years to come if you want to progress in the marketing field.

You will also need to be interested in corporate management, corporate image, marketing and e-marketing strategy, as well as the economic and legal environment. So you need to have a lot of aptitude in this field.

You can apply directly online on the INSEEC website on our “admissions” page to join our Bachelor of Marketing programme.

• Admission to 1st year: Open to final year pupils and students who have already passed the Baccalauréat.
• Admission to 2nd year: Open to students who have completed or are in the process of completinga 1st year of undergraduate studies (BTS, DUT, preparatory class, Licence 1, etc.).
• Admission to 3rd year : Accessible to students who have completed or are in the process of completinga 2nd or 3rd year of undergraduate studies (BTS, DUT, preparatory class, Licence 2 or Licence 3, etc.).

Once you’veobtained your bachelor’sdegree in marketing, you can decide to continue your studies. You can do a Master’s, MSc or MBA in marketing and specialise in a particular sector, such as event marketing, sports marketing, digital marketing or luxury marketing.

This will enable you to increase your knowledge and skills in a particular area of marketing and so specialise to become an expert in your field.

We invite you to take a look at all our courses, diplomas and INSEEC certifications so that you can consider all the possibilities for your future studies.

INSEEC offers a wide range of Bachelor’s courses and other marketing diplomas such as :

You can also decide to enter the job market as soon as you have obtained your bachelor’s degree in marketing. This is a state-recognised RNCP level 6 qualification(bac+3) that will give you access to the following positions:

Find out more about the career prospects for a Bachelor’s degree in luxury marketing and choose to work in this passionate field.

Wondering how much you can expect to earn on a bachelor’s degree?

For your information, the average starting salary for a Bachelor of Marketing graduate is around €28,000 per year. Withexperience, you can progress to positions with greater responsibilities and higher pay, such as marketing director, communications director, sales director or digital marketing director, thanks to the Bachelor digital marketing diploma.

For more information, please contact us.