1. Accueil
  2. Degree Guide

Why study for a Bachelor’s degree in Marketing?

Why do a Bachelor's degree in Marketing?

Here are 6 good reasons to do a bachelor’s degree in marketing after your A-levels:

  • The human factor in marketing
  • The professionalisation associated with these courses
  • Opening up to international markets
  • Numerous career opportunities
  • Attractive remuneration packages
  • The prosperity of the estate in the world of today and tomorrow.

The human factor

Marketing is the ideal field in which to put your interpersonal skills to good use. You need to know your targets, their needs and their expectations inside out, so that you can develop appropriate marketing strategies.

This course will give you the chance to showcase your communication skills. Communication plays a major role in a marketing career, particularly in team and customer management .

So if you have excellent interpersonal skills or are very good with words, you’ll easily find your place in this programme.

Professional training

Your third year of the marketing bachelor’s degree can be taken as an initial training course with 5 to 6 month placements, or as a sandwich course with a professional contract or apprenticeship. In all cases, you will be immersed in the business world and will acquire a significant professional qualification by the end of your course.

A Bachelor’s degree in marketing is an excellent way to enter the business world and gain valuable professional experience. The sandwich course will also enable you to finance your studies andearn a salary. So it’s an excellent alternative for you if you want to acquire knowledge through school while putting it to good use in the world of business.

Future recruiters will greatly appreciate a student who has completed a sandwich course. They believe that having a first substantial experience alongside a “https://www.inseec.com/specialisation-marketing/“>quality marketing training course can only be a great asset.

As for the ‘theory’ part, you should know that the courses will be taught by marketing professionals, speakers from the professional world who are still working. This will make your course very interesting and rewarding.

A course with an international outlook

The marketing bachelor’s degree gives you aninternational outlook, thanks in particular to the English you will learn throughout your course. The very word ‘ marketing ‘ is an Anglicism that comes from the word ‘market’ in English (or marché in French) and in all companies you will find a ‘ commercemarketing ‘ function. You’ll be able to find a job anywhere in the world in a marketing-related position thanks to your bachelor’s degree in marketing.

You’ll even study international management or marketing during your course, so you can benefit from the ‘international’ dimension that is so important these days. Even your work placements can be abroad!

A wide range of opportunities

Following your bachelor’s degree in marketing, you will have the option of continuing your studies with a master’s or MBA. We invite you to discover all the courses offered by INSEEC to give you an idea of what you can do afterwards.

With a bachelor’s degree in marketing, you can also consider more specialised courses such as a master’s in sports marketing, or enrol in a specific course such as a school of luxury goods, fashion or video games.

You will then be eligible for a wide range of jobs :

You can work in an agency or directly for an advertiser. In all cases, the marketing bachelor’s degree will offer you great opportunities and a range of possibilities, with the potential for a fulfilling, stimulating and progressive career.

Attractive remuneration packages

Marketing jobs generally pay very well. The further you study (Masters, MBA), the more attractive the remuneration will be. You could earn between €2,000 and €6,000 gross per month, depending on the position you hold and the company in question (often more attractive salaries in large companies). Some experienced Marketing Director posts even exceed €10,000 gross per month.

Find out what salaries you can expect to earn with a Bachelor’s degree.

A job with a future

Marketing is a vast field. It can be operationalmarketing, international marketing, digitalmarketing or communicationsstrategy. It’s up to you to choose the marketing specialism that suits you best. But it’s true that marketing includes areas that are expanding rapidly, such as digital marketing, and that today represent the careers of the future. To do this, you need to have a particular interest in digital and digital technology (websites, social networks, mobile applications, SEO, etc.). A number of booming jobs are emerging and seem to be increasingly in demand: SEO Strategist, Traffic Manager, Griwth Hacker, UX Designer, Social Media Manager, Content Manager, etc.

Get your diploma and all the marketing professions will be open to you! Discover what INSEEC can offer and teach you, and build a professional future that matches your dreams and your skills:

Our guides