The “Commerce Marketing” program
Sales and marketing are closely linked and work together to achieve the same objective: optimum customer satisfaction.

Contents
The sales department focuses on product expertise and knowledge, as well as after-sales service. The marketing department focuses on ways of stimulating the interest of potential customers and promoting the product or service offered by the company.
They may be different techniques, but they all have the same objective: “to sell and increase the company’s turnover “.
It’s a very interesting course of study, and one that our students are very much in demand for, particularly since the arrival ofe-commerce and digital technologies (which are the jobs of today and tomorrow). Business and marketing are flourishing fields that offer many career opportunities in France and even abroad.
Find out more on this page:
- Business marketing courses offered by INSEEC
- The programme and pace of these business marketing courses
- Admission requirements
- Career opportunities in the sales and marketing sector
Offers
Business Marketing courses offered by INSEEC
INSEEC offers several training programmes: Bachelor, BBA, MSc or MBA and Grande Ecole courses. In each of these programmes, you can specialise in business and marketing, if you wish.
Each INSEEC programme, whether post-baccalaureate or continuing your studies, gives you access to a diploma or RNCP professional qualification, all issued by the French government.
The courses in business marketing offered by INSEEC include the following:
- MSc in Marketing, Communication and Business Strategies
- Masters in e-marketing
- Bachelorin marketing, communication and digital
- Bachelor’s degree in marketing, communication and events
- Bachelor of Marketing
Find out more about all our marketingtraining courses, as well as the diplomas and certifications for the programmes we deliver today.
If you have any questions about any of these courses, please do not hesitate to contact us.
Training
The programme and pace of these courses in Business Marketing
As we are a business school, you are bound to study business and management, whatever your chosen specialism, because these disciplines are essential in today’s business world.
The business and marketing stream and the courses that follow will enable you to learn all the basics and fundamentals of business and marketing:
- Operational and strategic marketing
- Digitalmarketing
- Communicationstrategy
- The business plan and setting up a company
- Budget management
- Sales and negotiation
- Law and economics
- Professional English
The lecturers are sales and marketing professionals who are still working. They are real experts. The courses take the form of workshops, masterclasses or Business Games. So it’s very interactive and collective! This will enable you to quickly acquire operational skills that you can put into practice in your host company.
You can complete your training in sales and marketing either as an initial course, with periods of work experience lasting several months, or as part of a sandwich course under a professional training or apprenticeship contract.
Find out what the salary is for a bachelor’s degree in business (whether on a professional contract or an apprenticeship).
These vocational training courses will give you an important professional qualification at the end of your degree, enabling you to enter the job market quickly and effectively in your different areas of activity.
Recruiters will be particularly sensitive to students who have chosen this option, as they will see them as operational and efficient students who have acquired both theory and practice (knowledge and skills).
Find out how to obtain a copy of your diploma once you have obtained it on our ” How to obtain a copy of your diploma ” page. You’ll need it for your recruitment sessions.
Terms and conditions
Admission requirements
To apply for a place on one of our business marketing courses, go to the “admission procedures” page on our website.
Submit your application depending on the course you have chosen. If you need any further information, don’t hesitate to call us.
If your application is accepted, you will be invited to take written and oral tests at our school. If you pass these tests, you will be admitted!
Please note that tuition fees vary according to :
- The programme
- Theyear (from bac+1 to bac+5)
- Type of training, initial or continuing
- The type of teaching, French or English
- Financing, in one or more instalments.
There are several ways to finance your studies. To find out more, please consult this page: “How to finance your studies at INSEEC”.
Jobs
Career opportunities in Marketing
There are many career opportunities in sales and marketing:
- Sales Manager
- Marketing manager
- CustomerManager
- Sales representative
- Project manager
- Product Manager
- Communicationsassistant or manager
- Business Manager
- Commercial
- Marketing manager
After several years’ successful professional experience , you’ll be able to move on to other functions with more strategic and better-paid positions, such as :
- Marketing and Communications Director,
- Director of Digital Development,
- Sales Director.
Our courses in sales and marketing will have enabled you to acquire cutting-edge business skills. You’ll be able to :
- Designing and implementing marketing campaigns
- Define and implement the CAP ( Sales Action Plan)
- Organising prospecting and developing the customer portfolio
- Managing customer relations
- Managing an operational team
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