BBA – Digital Marketing & Data Management Major

BBA
Bac +1, Bac +2, Bac +3
Septembre
Initial
Lyon, Bordeaux
French / English
Home » Programs and Training » BBA – Digital Marketing & Data Management Major

Presentation of the sector

Digital Marketing & Data Management

In today’s data driven economy, understanding, analyzing and utilizing data to inform marketing decisions is essential for companies to succeed. The Digital Marketing and Data Management major offers BBA INSEEC students the opportunity to acquire the technical know-how to conduct effective digital marketing and communications campaigns and to utilise data to harness the potential of their companies.

Students of all majors have the opportunity to work on a consulting project throughout the semester and present their recommendations to company executives.

Presentation – Digital Marketing & Data Management Major

Office of a BBA INSEEC student

BBA – Digital Marketing & Data Management Major

The “Digital Marketing & Data Management” major is available in the 4th and final year of the INSEEC BBA program.

This major prepares professionals who will evolve in a digital ecosystem where the functions require a strong ability to adapt. The pedagogy of this program, which includes an e-business component, combines strategy, technique, design, digital marketing and data management.

Our international approach (50% of courses in English) allows you to acquire all the skills for an international career

Office of a BBA INSEEC student in Digital Marketing internship

What are the objectives of the training?

  • Understand the business environment in general and the web in particular to contribute to the implementation of the digital strategy
  • Master the fundamental elements of creating and implementing a digital marketing strategy
  • Successfully distinguish between the various digital marketing communication channels and understand their advantages and disadvantages
  • Understand the principles of conversation and community management

Discover the courses – Digital Marketing & Data Management Major

BBA INSEEC 4th year – Digital Marketing & Data Management Major

Specialty courses

  • Marketing Content & E-Reputation
  • Search Engine Optimization
  • Ux Dseign
  • Data mining and date analytics
  • Social media strategy
  • Data proection and compliance
  • Agile method – SCRUM
  • DTP

Common core courses

  • Research Methodology
  • Corporate Strategy
  • TOEIC preparation

The courses presented below are given as examples. The content of the courses is adapted each year to the market’s evolutions and updated before the beginning of each school year.

BBA INSEEC student in professional outfit

Discover the jobs after a BBA – Digital Marketing & Data Management major


Office of a BBA INSEEC student

Careers after a BBA – Digital Marketing & Data Management Major

  • Digital Marketing Manager
  • Data Manager
  • Content Manager
  • Social Media Expert
  • SEO Expert
  • Traffic Manager
  • Acquisition Manager
  • and many other jobs…

In a multitude of sectors…

Discover profiles of BBA INSEEC graduates – Digital Marketing & Data Management major

Théo HUGUES – Digital Marketing Consultant & PM at SQLI

Véronica REY – Consultant at PwC France

Margaux MONTPEYROUX – Global Brand Success Manager at FARFETCH

Véronica REY – Consultant at PwC France

Claire CUISINIER – Amazon Advertising Lead & Data-Driven Media Specialist at Unilever

Come and meet us at our Open House

Updated 15 February 2022