Master of Science Business Development & Business Engineering

Etudiants qui discutent de leur projet en business development à Bordeaux.
Bachelor degree or higher
September, February
Initial training, Apprenticeship
Bordeaux, Paris, Lyon, Chambéry, Rennes
Home » Programs and Training » Master of Science Business Development & Business Engineering

An MSc to acquire the knowledge and tools essential for the effective management of a sales department

Pierre-François BREZES

Programme Director – Paris Campus

The MSc Business Development & Business Engineering programme

Business Development is a key function to create added value and therefore long-term growth through three main activities: partnerships, development of new markets and customer relations and development.

The MSc Business Development & Business Engineering proposes to train students in a mix of complex sales, marketing, negotiation, network development, project management and contract management. It is about learning to work with many departments and cross-functional departments, while developing your business based on market trends.

This programme is aimed at students who wish to complete their commercial training. The business developer must support the company’s growth strategy by creating value. They must show unfailing motivation to create or enrich their client portfolio. The aim is to train business engineers who master the techniques of selling goods and services in a national and international context. They must have great interpersonal skills and be at the cutting edge of innovation.

All the professional contributors provide tangible added value, reinforcing the professional character of this MSc.

At the same time, students are made aware of team management and leadership, preparing them for future managerial positions.

full conference room with public but blurred.

A 1 or 2 year degree to become an expert in project management

Holders of a 3-year bachelor degree can apply for the first year of the MSc, and holders of a 4-year bachelor degree can apply directly for the second year of the MSc.

How to apply for the INSEEC Master of Science Business Development & Business Engineering?

The conditions for accessing the certification system (excluding VAE) are:

  • To apply for the 4th year (MSc1): hold a level 6 RNCP qualification and/or have validated the equivalent of 180 ECTS in a course equivalent to the concerned field.
  • To apply for the 5th year (MSc2): hold a level 6 RNCP qualification and/or have validated the equivalent of 240 ECTS in a course equivalent to the concerned field.

Would you like to know more about the MSc Business Development & Business Engineering programme? Sign up for an Open Day!

Would you like to know more about our conditions for admission?

Would you like to know more about our admissions conditions?


The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

First year courses


Business Game

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

Workshops on professional techniques and personal development

  • CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.
  • Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS).
  • Skills assessment, coaching, digitalisation of the CV and job search techniques at national and international level, preparation for the oral presentation of the applied research thesis.

Business conferences

Presentation of the professions in the sector by professionals.


Budget management and financial dashboards

The objective is to acquire key skills in terms of budget management and reporting. The focus will be on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and steering of performance indicators.

Business Plan & Business creation

The objective of this module is to learn how to draw up a business plan: Designing a costed project for the creation or development of a company.

Several steps are covered: feasibility study, market targeting, opportunities and risks, strengths and weaknesses, communication, financing plan and profitability.

Corporate strategies

A precise methodology for analyzing customer needs, market structure and competitor dynamics to identify opportunities and threats in the environment is presented.


This seminar focuses on a negotiation in a national and international context.

In particular, it will be necessary to take into account the cultural dimension and define its impact in an international negotiation. The national negotiation will focus on the sales process through role playing.

Business English

To perfect English language comprehension and communication skills in a wider context than just business English. Depending on the campus, students are required to take the TOEIC test.

Business software

This module aims to deepen students’ skills in IT to meet the needs of companies in terms of budgetary or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, teamwork tools, business software.

It aims to be efficient with office automation tools, identify and correct errors quickly, customize existing tools or create your own tools.

Business game

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

Business Skills

What makes a successful business person?

Internal and external communication skill; managing your priorities and deadlines; organization and time management skills; how to be a great listener, writer and speaker; effective sales techniques; effective group dynamics and project management skills; understanding international business culture.


Sales force management

The objective of this module is to master the techniques related to the elaboration of a commercial strategy and the development of a recruitment policy. The notions of management allowing the accompaniment and the supervision of the collaborators will be studied in order to motivate them and to develop an adequate communication strategy. The main challenges for a manager are to achieve team cohesion and improve the performance of his employees while building loyalty.

Management and leadership

The objective is to understand the different types of management in order to manage one’s team efficiently. The management takes into account the management of commercial objectives while guaranteeing the motivation of the team and promoting cohesion. The identification of conflict risks within the team through an approach that takes into consideration the types of profiles and expectations of the collaborators is addressed in this module. This course integrates various positive management scenarios and emphasizes the notion of leadership in comparison to that of management.

B2B Marketing

Through this module, students will learn the fundamentals of B2B marketing, taking into consideration the objectives and strategies deployed by companies, such as unique communication tools and the importance of customer loyalty. They will reflect on and build an action plan by focusing on the specificities of B2B marketing such as market segmentation, the buying process, project marketing and market research in marketing.

Marketing and sales strategies

The key elements for the implementation of a marketing strategy applied to the commercial sector will be the central theme of this course. The module will cover techniques for evaluating a market and its environment including consumer behaviour analysis, market research methodology, customer segmentation techniques and marketing and sales positioning.

Financial management

This module aims to teach learners the overall concepts of financial strategy and business management. Learners will be able to understand the expectations of senior management and financial managers through the financial concepts and language covered in the module. The development of dashboards and visual tools and performance indicators will allow the transmission of accounting and financial data related to commercial management.

Contract law and business taxation

The module provides an understanding of the main elements of contract law through a practical approach to the formation and performance of a contract, while taking care to identify the possible causes of nullity of the contract (such as defects in consent). In particular, learners will study the particularities and main clauses of the sales contract and the general terms and conditions of sale. These legal concepts will be addressed through case studies to help learners understand and assimilate the concepts.

Project management

From the elaboration of a project in group, the module approaches the techniques and the tools of organization and structuring of a project in order to optimize the costs, to determine and respect the deadlines. Learners will establish a risk map in order to anticipate and reduce the potential impact of risks in terms of cost, time and final quality of the project. The module will also focus on providing learners with elements to optimize interactions within the project team and facilitate the achievement of project objectives.

Supplementary schemes.

Business development

The objective of this module is to understand the stakes of Digital in today’s society and its application via the design of a website and the implementation of a digital communication strategy. The module aims to learn how to design a brand website by including the constraints of ergonomics, by establishing a specification for its implementation and by mastering the techniques of writing specific to the web. Learners will discover the 360° digital communication strategy taking into consideration the main social networks.

Distribution policies

This course is designed to introduce the fundamentals of distribution policy by addressing key concepts such as the Retailing Mix. Learners will develop in-depth knowledge of the different distribution channels and channels. The module will teach the development of a multi-channel strategy and introduce internationalization strategies. Learners are made aware of the importance of sustainable development within the distribution policy.

Purchasing and supply management

The objective of this module is to understand the fundamental concepts of Supply Chain Management in order to establish a purchasing strategy according to the constraints of the company’s processes and the environment in which it operates. Learners will be able to identify the needs of customers according to their profiles and translate them into a purchasing strategy. This module, combining theory and practice, will enable future professionals to better understand inventory management in the face of uncertain demand.

Second year courses


Personal management: CV writing, recruitment interview techniques, professional project management. Professional technical workshops: negotiation techniques, speaking and stage fright management, management techniques, meeting management and leadership. Job conferences: presentation of the sector’s jobs by professionals. Competency assessment and coaching, finalization of CV and job search techniques, thesis.


Management and financing of innovation and creativity

Define and characterize the concepts of innovation and creativity. Awareness of creativity techniques (idea generation and selection): bissociation, TRIZ method, lateral thinking, Creative Problem Solving). Organization and animation of creativity sessions (definition of specifications, analysis of a trend book). Analysis, sorting and formalization of the results of a creativity session (concepts, ideas).

Project management and planning

The objectives of this class are to understand and be able to manage the key success factors of a project. The students will learn all Project management steps as define SMART goals, build the budget, pilot the execution phase, establish deadlines and reporting, identify major risks… Define tasks and responsibility are also an important part of the job of a project manager. The students have various opportunities to apply concepts learned: role-play, case studies in small groups, individual exercises…

 Gestion budgétaire – Financement de projet 

The objective of this module is to provide learners with fundamental knowledge and tools in project financing and budget management. The module will address the particularities of project financing compared to so-called “corporate” financing. Learners will be expected to assimilate financial information specific to a project: investment, current expenditure, full costs, cost monitoring, budgetary control. This module will mix practice and theory: learners will be led to rely on various practical cases in order to analyze a complete file and to recommend the strategic choices chosen.


Introduction to business consulting and auditing methodologies

Preparation for conducting interviews at and with the client. Determination and formulation of the customer’s request. Drafting and presentation of the preliminary diagnosis and action plan.

Financial and strategic analysis of the company

The objective of the course is to enable future professionals to better master the financial information of a company in order to be able to conduct a financial and strategic analysis. The learner should then be able to identify key information in a company’s financial statements, make forecasts and know the main sources of financing. The methodology of financial analysis will be understood thanks to practical cases allowing to discover the various models of analysis used by banks, audit firms and companies.

 Audit and internal control

Audit and internal control

This course aims to teach and master the techniques and tools of audit and internal control to future professionals. Internal audit and control contribute to the management and efficiency of the company’s activities by enabling the learner to know and manage the significant risks that may affect him. At the end of this module, a case study will be presented to the learners, which will allow them to put into practice the notions and techniques learned during this module.

Performance management 

The objective of this module is to understand the global concept of performance and to be able to set up an adapted and efficient performance management system at the company or organizational level. The module will focus on providing the tools for performance diagnosis. The learners will have to adapt the performance indicators to the strategy implemented by means of specific techniques (balanced scorecard, etc.). All sessions will be accompanied by case studies or role plays to put into practice the theoretical notions learned.

Team management and change management

The module will address the principles of team management and change management by transmitting the consultant’s facilitation tools and methods (facilitation plan, functional organization chart, impact matrix, metaplan method, surveys, etc.). Learners will have the key elements to analyze the structure and environment of a company and to mobilize the essential levers for conducting a transformation project. Part of the course will be dedicated to a case study of a transformation project in a complex social context during which learners will have to identify the stages of the project and the associated methods.

Strategic planning and corporate governance

This module will provide learners with the necessary tools to understand, analyze and define the strategy of a company in the short, medium and long term. Strategic planning makes it possible to establish precisely the orientations of a company and the means to be implemented. In this objective, the understanding and mastery of the planning stages will be particularly developed in order to set up an operational plan adapted to the stakes and the environment of the company.

Advice and information systems

The objective of this module is that the learners are able to audit an information system with a view to identifying risks and optimizing it. To achieve this, they will need to understand the architecture and main characteristics of an information system in order to be able to interpret the notions of alignment between the evolution of information systems and the general strategy of the company. In a second step, they will discuss the challenges and success factors of digital transformation.

 Lean Management & six sigma 

For the company, compliance, risk management, optimizing resources, anticipating and reacting to unforeseeable events in order to preserve value creation are key factors in resisting the competition. The objective of this course is to understand how to define and implement an efficient system to minimize risks and in some cases, create value through proactive and reactive risk management. At the end of the module, the student should be able to identify and analyze strategic and operational risks, apply appropriate strategies and implement an action plan.

Economic intelligence and strategic watch 

A business intelligence system is a complex process involving various disciplines within the company and several external stakeholders. It is a managerial issue of adhesion and involvement of participants and internal clients, at different levels of the hierarchy. Several pedagogical objectives will be addressed in order to make learners aware of the need for economic intelligence, whatever their professional objectives. They will have to be able to make an inventory of risks, to set up an information management system, to help protect the company’s intangible assets and organisation and to set up a simple monitoring system in their department or for their company.


Council environment and economy

The objective of the module is to provide a global vision of the consulting market. The learner should be able to position himself in this varied and dynamic market. Several areas will be developed, particularly with regard to the different layers of consulting (strategy, management, information systems, etc.) or the main sectors of intervention (banking, insurance, defence, etc.). Students will analyse current and future market trends and discuss the concentration and internationalisation of players.

Design and implementation of a consulting proposal 

This module aims to prepare future professionals to conduct a customer interview. The learner will need to be effective in determining and formulating the customer’s request as he/she will need to transform the request into an order. To do this, the learner will acquire the knowledge and techniques of gathering information during an interview. He/she will have to know how to write and present the preliminary diagnosis, which is a key tool at the heart of the consulting process, but also the action plan, which enables the formulation and implementation of recommendations for action.

 M&A, Strategic Alliances and Joint Venture 

In the role of a business consultant, students will see how to intervene in an M&A operation from the study phase of an alliance. All aspects of supporting a merger-acquisition will be developed in this module: definition of the objectives and key success factors of the operation, study and selection of an alliance, analysis of the organisational structure, support for the integration, etc. The module will allow the study of the communication aspect of the business case (starting, reconfiguring or exiting an alliance) and the elements of language to convince the key players.

Consulting organisation & intercultural management

This module aims to provide a general vision of the consulting profession and the posture of a consultant. At the end of this module, the students should be able to identify the different consulting activities and the added value they bring to companies while mastering the different stages of a consulting mission: stakes, objectives, operating methods. They will learn how to prepare a customer discovery interview in order to obtain the customer’s validation. They will therefore have to assert their position as consultants in the discovery and reformulation of a client’s needs in order to propose advantageous solutions to the client and build loyalty.

 Business development 

Understand the stakes of the strategic approach to ensure the sustainability of the company in a risky and constantly changing environment. Analyze the identity, the organization, the resources of the company in order to position it in a sustainable development. Carry out a diagnosis of the company’s environment by knowing how to assess its ability to face competition and adapt to changes in the business world. Define and implement competitive advantages.


Business project

Solving a company case or a professional application leading to a presentation in front of the company and the teaching team.

2 intakes per year and various rhythms of studies

There are two intakes per year, in February/March and September/October. To check the opening of each intake, contact the admissions department directly.

The pace of the course may differ from campus to campus and depending on whether the course is carried out under an internship agreement (initial) or a professionalization/apprenticeship contract (continuing).

The work-study contract must be signed for a period of 12 months (MSc2), 24 months (MSc1 + MSc 2) or 18 months for the staggered start of March (continuation of studies in MSc2).

2 students in class smiling.

Career opportunities after an MSc Business Development & Business Engineering

  • Business Development Manager / Sales Manager / Sales Manager / Sales Director
  • Sales engineer / Business engineer / Business manager / Technical sales manager / Business manager
  • Sales Manager / Area Manager

Objectives / What are the business skills developed?

  • Definition of the commercial strategy and proposal of a relevant offer
  • Development and implementation of sales engineering and customer relationship management
  • Management of sales teams
  • Steering the performance of commercial activities and managing budgets
  • Optional block: Business Engineering

Professional certification of ” Business Development Manager” , NSF code 312, delivered by INSEEC (INSEEC EXECUTIVE EDUCATION, CEERA, CEESO, MBA INSTITUTE and CEFAS), registered under the number 34994 in the NCPR (National Directory of Professional Qualifications) by decision of France Compétences of October 14, 2020.

The certification is issued by capitalization of the totality of the blocks of competences. Each competency of a block must be validated to validate the block of competencies. Partial validation of a block is not possible.

Find the blocks of competences associated with this RNCP title by clicking here .

What are the teaching methods?

Teaching methods

  • Lectures and interactive courses
  • Situational exercises through collective or individual case studies carried out by the students
  • Conferences, seminars and educational visits

Evaluation methods

  • Individual or group case studies
  • Individual and group oral presentations
  • Individual and group files

Methods and tools

  • The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

What is the 2024/2025 tuition to enter the programme?

Initial training:

  • Entry into MSc1: €10 650
  • Direct entry into MSc2: € 12 550
  • MSc1 + MSc2: € 21 900


  • 24-month training: € 22 500
  • Direct entry into MSc2: €12 950

In the context of work-study training, tuition fees are payable by the OPCO and the company signing the contract.

Do you have any questions about work-study or our school in general? Consult our frequently asked questions.


  • VAE : 4 200 € HT
  • VAP : 850 € HT

International Student Pack: Mandatory fee of €490 for exclusive support services for international students.

What kind of financial aid is available?

INSEEC offers several financial aid schemes:


Contacts for disability referents by campus:
Bordeaux : Maxime DOUENS –
Lyon : Anissa GASMI –
Paris : Priscila SELVA –
Chambéry : Clément BERTACCO –

key numbers of the MSc Business Development & Business Engineering


Overall satisfaction rate with training – Class of 2020


Success rate – Class of 2019


Employability rate – Class of 2019


CDI rate at 6 months – Class of 2019


Updated 21 February 2024