Master of Science Business Development & Business Engineering

Refine English comprehension and communication skills in a wider context than just business English. Students may be required to take the TOEIC test, depending on the host campus.

The aim of this module is to enhance learners’ IT skills to meet the needs of companies in terms of budgeting, sales, project management, personnel management and communication: Excel, Word, Powerpoint, teamwork tools, business software. The aim is to get the most out of office automation tools, quickly identify and correct errors, customize existing tools or create your own.

The aim is to acquire key skills in budget management and reporting. Emphasis will be placed in particular on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and management of dashboards.

This module enables learners to improve their CVs and posture through role-playing exercises (business game, professional simulation, public speaking, etc.); practical and professionalizing workshops (CVs, professional social networks, coaching, etc.) as well as professional conferences and master classes.

A precise methodology for analyzing customer needs, market structure and competitor dynamics to identify opportunities and threats is presented.

• This seminar focuses on negotiation in a national and international context.
• In particular, the cultural dimension will be taken into account and its impact on an international negotiation defined.
• The national negotiation will focus on the sales process through role-playing.

The aim is to establish an optimal structure for the sales team, proactively monitor and control performance, evaluate performance and stimulate sales motivation, and optimize results through effective sales force management.

• Presentation of the legal framework governing commercial transactions; categorization of contracts; practical study of formation (consent, capacity and object of the contract) and contractual performance; specific aspects and essential clauses of the sales contract; drafting of general conditions of sale; principles of liability.
• Exploration of the main conventions of business law.
• Understanding the fundamentals of contract law and company law.
• Analysis of the impact of business taxation on management decisions.

This module aims to explore the different aspects of CRM in an integrated way, emphasizing its strategic importance for businesses and providing learners with the skills they need to design and implement successful CRM initiatives.

• Master market analysis tools (demand, competition, products, environment).
• Understand consumer behavior (qualitative and quantitative studies, introduction to panels), as well as the main factors influencing purchasing.
• Approach the marketing and sales resources used to achieve the sales objectives set by the company.
• Analysis of the company’s complexity and study of its environment.

• This course covers the key concepts and performance levers of the customer journey.
• Brands have recognized that the customer experience, i.e. the perception felt by the customer throughout the relationship with the brand, is a major issue.
• From the origins of the customer journey to its evolution, students will study the essential steps involved in creating a customer journey.

• Provides a comprehensive vision of different distribution strategies, defining the best distribution strategy for the company when launching a product or service offering.
• It enables you to adapt this strategy to time and budget constraints, as well as to changing customer consumption habits, particularly in the face of digitalization.

• The practical application of major corporate strategic theories is addressed through strategic case studies, corporate consulting and organization, and the development of the need to organize, plan and implement strategy to contribute to the smooth running of the company.

The aim of this module is to understand the specifics of B-to-B marketing in a business context, to analyze marketing strategies and tactics adapted to business-to-business transactions, to explore effective communication tools and channels for targeting businesses, and finally to acquire the skills needed to develop relevant and effective B-to-B marketing plans.

• Understand digital channels to sell a product or promote a brand to consumers.
• Developing the use of the Internet and connected objects. Use of CRM (Customer Relationship Management).
• Understand corporate strategies for managing relationships with customers and prospects.

• Introduction to the fundamentals of interacting with generative artificial intelligences such as ChatGPT, DALL-E and other LLM models.
• Learn how to write and optimize effective prompts to exploit the full potential of these tools in a variety of contexts, such as content creation, productivity and automation.
• This module also addresses the ethical issues, limitations and biases of AI to promote responsible use. Through practical exercises and case studies, this course provides a solid foundation for deepening skills in generative artificial intelligence.

• Provides a global vision of how to stand out from the market and improve productivity, reduce costs, establish partnerships, encourage teams to be creative, and focus on continuous improvement.
• Provides an approach to the marketing and sales resources needed to achieve the sales objectives set by the company.

• Exploring strategies for converting prospects into customers.
• Making a successful sale, qualifying, preparing and carrying out appointments.
• Maintaining a lasting relationship with your customer through a BtoB and BtoC approach.

Determining the scope of the purchasing act in relation to business activity, the role of suppliers in the purchasing process, negotiating prices and lead times, and managing transport and storage.

• Understand the challenges of a strategic approach to ensure the company’s long-term viability in a risky, ever-changing environment.
• Analyze the company’s identity, organization and resources to position it for sustainable development.
• Diagnose the company’s environment, assessing its ability to compete and adapt to changes in the business world. Define and implement competitive advantages.

• Audit business strategy in order to make the right decisions.
• Draw up a marketing and sales plan that capitalizes on the company’s competitive advantages.
• Understand the particularities and strategic importance of international marketing.
• Discover the specificities of the international environment: Europe, America, Asia/China.
• Develop a marketing plan.
• Build market penetration strategies.

• Master the operational tools of market research and apply them to a project linked to the company’s growth strategies.
• Involve stakeholders and detect potential customers.

• The applied research dissertation aims to develop analytical and reflective skills around a managerial issue.
• It is an opportunity for students to demonstrate their rigor in analyzing a problem or managerial issue and formulating operational recommendations.
• The research dissertation reflects the student’s research work and enhances the professionalism of the course.

• Acquiring new customers and retaining existing ones is a major lever in a company’s marketing strategy.
• DISCOVER various methods and strategies for attracting new customers and then reactivating them.
• LEARN how to monitor certain indicators, enabling them to define and prioritize actions to be implemented.

• Understand tender management, from analyzing specifications to submitting a competitive bid.
• It covers negotiation strategies, stakeholder management and margin optimization.
• The emphasis is on persuasion techniques and adapting to customer needs.
• The aim is to master the complex sales cycle and improve the conversion rate of business opportunities.

• Understand the specifics of complex B-to-B sales, from identifying needs to closing the deal.
• It covers prospecting strategies, advanced negotiation techniques and the management of long sales cycles.
• The emphasis is on understanding decision-makers, creating value and managing objections.
• The aim is to develop effective sales approaches to maximize conversion rates and build customer loyalty.

• Develop a customer-focused sales approach; understand the psychological drivers of purchasing decisions and the behavior of players in the purchasing cycle.
• Learn key account development techniques through the use of tools, role-playing and simulations.

This course will help students gain essential, and strategic knowledge of current trends facing Human Ressources professionals in the field of international HRM. Working in teams, participants will learn to analyze data and transform HR strategy into plans of action.

• From recruitment and training to the implementation of an attractive remuneration policy, processes, procedures and indicators to be put in place to ensure effective management of employees and their missions within the company.

• The aim of this module is to develop students’ IT skills to meet the needs of companies in terms of budgeting, sales, project management, personnel management and communication: Excel, Word, Powerpoint, teamwork tools, business software.
• The aim is to become proficient with office automation tools, quickly identify and correct errors, customize existing tools or create your own.

This module enables learners to improve their CVs and posture through role-playing exercises (professional simulation, public speaking, etc.); practical and professionalizing workshops (CVs, professional social networks, coaching, etc.) as well as professional conferences and master classes.

• Choosing a multi-channel, cross-channel and omni-channel distribution strategy.
• Take into account the need to adapt to new consumer behaviors by integrating a digital strategy.
• Implement a cross-channel strategy and create a complementary and interactive strategy between the different channels to deliver a single, identical message to the customer.
• Set up specific marketing offers, individualize and personalize the offer proposed to the customer.

• Set up a customer-oriented organization.
• Implement CRM tools.
• Draw up a sales action plan.
• Select and respond to calls for tender.
• Build a negotiation strategy.

• Supplier/distributor relations: understand the impact of the Raffarin, Galland, NRE, Dutreil and LME laws and circulars on commercial policy, negotiation markets and commercial relations.
• Draw up general conditions of sale, CPVs, commercial cooperation and annual contracts with distributors.
• Distributor/consumer relations: consumer law, information obligation, price display, regulated and prohibited practices.
• Warranties and after-sales service.

• Implement management tools (budget forecasts, dashboards and reporting) and analyze data to optimize decision-making.
• Draw up budget forecasts in line with strategy and objectives.
• Set up and operate budgetary control within a reporting framework.
• Organize forecast management and monitor cash flow.

• Plan the various stages involved in setting up a connected commerce strategy, based on specifications.
• Define and deploy an e-commerce / m-commerce strategy: application and/or responsive design, payment solutions, business model, use of geolocation, specific mobile-related services, chatbot.
• Implement appropriate, secure payment solutions.
• Design a simple, effective connected commerce interface to encourage purchases and loyalty.
• Give visibility to your offer to develop traffic: referencing, display, e-mailing, retargeting, price comparison.
• Continuously monitor and adjust the effectiveness of your visibility strategy.
• Understand the principle of growth hacking, its challenges and limits, and its variant, growth marketing.

• Explores strategies for bringing innovations to market.
• It covers trend analysis, adopter segmentation and innovative product positioning.
• Emphasis is placed on disruptive approaches, risk management and experiential marketing.
• The aim is to design and deploy effective strategies to maximize the adoption and profitability of innovations.

• Understand new product launch strategies, from market analysis to operational implementation.
• It covers demand research, positioning, communication and product lifecycle management.
• The emphasis is on planning, team coordination and optimization of the marketing mix.
• The aim is to maximize the impact of the launch and ensure rapid market adoption.

• In-depth training in the customization and deployment of large language models (LLMs) in real-life environments.
• Learn how to fine-tune these models for specific needs, integrate them into secure production pipelines, and design advanced applications such as intelligent chatbots and recommendation systems.
• This module focuses on best practices, technical and ethical challenges, enabling participants to master the use of LLMs on a large scale and exploit them optimally in professional contexts.

• Written examinations
• Dissertation defense