Bachelor’s degree in Marketing and Digital Communication Project Management

Bachelor
Bac, Bac +1, Bac +2
September / October, February / March
initial, alternating
Bordeaux, Paris, Lyon, Chambéry
French
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The Bachelor’s degree in Marketing and Digital Communication Project Management, develop skills in the digital sector

In a context of increasing digitalization of our society, this program is constantly evolving, adapting to the requirements of companies and training students to make them operational and successful at the end of the degree.

The appearance and development of these new digital channels are forcing companies to restructure and rethink their marketing strategies. Today, managers are looking for highly specialized profiles that are immediately operational in all these areas.

five students from the INSEEC business school walking outside and laughing

A diploma course in 1, 2 or 3 years to specialize in the digital world. s world of digital.

Holders of a BAC can apply for the 1st year of the Bachelor program, holders of a BAC+1 for the 2nd year and those with a BAC+2 for the 3rd year.

This Bachelor’s degree is accessible to students from various educational backgrounds (universities, BTS, DUT or business schools) but also to professionals who have evolved in the fields of digital and marketing or who are changing careers.

The aim of the Bachelor’s degree in Marketing and Digital Communication Project Management is to provide all the necessary skills for future digital professionals. The courses are taught by experts and speakers from the business world.

The 3rd year program can be done in alternation, it gives the necessary bases in marketing strategy, commercial development, customer relations and data management.

All our final year courses are specialised and professional, allowing students to be immediately operational in companies at the end of their course.

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What business skills are developed?

Les compétences développées

In response to the needs of companies identified on the market, the certification develops the following blocks of skills:

  • Block 1 – Participate in defining the company’s marketing strategy
  • Block 2 – Design and implement a marketing communication project
  • Block 3 – Define and manage the budgetary elements of a marketing and communication project
  • Block 4 – Leading a marketing communication team in project mode
  • Block 5 – Professionalization – Design and implement digital marketing actions

Teaching methods

Méthodes d’enseignement

  • Lectures and interactive courses
  • Situational exercises through collective or individual case studies carried out by the students
  • Conferences, seminars and educational visits

Modalités d’évaluation

The three years of the program alternate between concept acquisition and practical application.

Each semester is validated by the award of 30 ECTS credits. Progression through the Bachelor’s programme is achieved by validating the semesters one after the other, i.e. 180 ECTS credits acquired at the end of the 3-year programme. The evaluation of the students’ knowledge acquisition is done through continuous controls followed by mid-term and final evaluations at the end of each semester.

  • Individual or group case studies
  • Individual and group oral presentations
  • Individual and group files

Méthodes et outils

  • Les modalités d’évaluation sont réalisées en face-à-face, sous forme de contrôle continu ou d’examens finaux réalisés sous forme de partiels.
  • The Courses

    The courses presented below are given as an example, they may vary slightly depending on the teaching campus. The course content is adapted each year to market developments and updated before the start of each new school year.

    Les enseignements fondamentaux

    INSEEC Bachelor’s pedagogy combines the mastery of the fundamentals in the key areas of the business world with an immersion provided by professional speakers.

    From the first year onwards, students will follow fundamental courses in management sciences:

    • Corporate law / Business law
    • Press review / Deciphering the economic news
    • Business English
    • Accounting and financial management
    • Marketing fundamentals
    • Fundamentals of communication
    • Corporate strategy
    • Project management
    • Pack Office / Adobe / HTML
    • Business games / challenges / “red thread” projects

    Non-exhaustive list – course content and titles may vary depending on the campus.

    Les enseignements spécifiques

    In addition to the common core courses, the students of the Bachelor ” Marketing and Communication Project Manager in Digital “ will follow specific courses according to their choice of course:

    • Influence marketing and social networks
    • Brand content & storytelling
    • Advertising strategies and new media
    • Marketing and event communication
    • Press relations, public relations and e-RP
    • Design & graphic charter
    • Influential communication and social networks
    • Social media strategy
    • Creation and management of a website
    • SEO tools and techniques
    • Digital marketing: players and strategy
    • Digital project management
    • Growth hacking
    • SEO/SEA, Influencer marketing and social networks
    • Marketing intelligence & Data
    • Inbound marketing
    • UI & UX design

    Non-exhaustive list – course content and titles may vary depending on the campus.

    The 1st and 2nd year courses are available here.

    Complementary modules for orientation

    The Bachelor’s degree “Marketing and Communication Project Manager in Digital” offers, depending on the campus and the ecosystem, four complementary orientation modules:

    • Web Marketing
    • Community Management & Social Networks
    • IA Data

    What are the career opportunities after the Bachelor in Marketing and Communication in Digital?

    Les débouchés professionnels

    At the end of the Bachelor’s degree ” Marketing and Digital Communication Project Manager“, the students who graduate will be able to work in the following professions (non-exhaustive list):

    • Communication officer
    • Community manager
    • Social media specialist
    • Public Relations Manager
    • Digital Communication Manager
    • Webmarketer
    • Web Project Manager
    • Traffic manager
    • Digital Project Manager

    The details of the opportunities are available HERE.


    1 or 2 entries per year and an alternating study rhythm

    Each year, the start of the 3rd year Bachelors program is organized in September. Some campuses also offer a staggered start in February.

      

    The course rhythm is 3 days/2 days for 6 months and then 6 months full time in a company.

    This rhythm is the same whether the learner is in initial training (internship) or in continuing education (professionalization/apprenticeship).

    student of the INSEEC business school outside on a terrace facing the river

    This program delivers the certification ” Marketing Communication Project Manager” level 6 (EU) registered in the RNCP (Répertoire National des Certifications Professionnelles) under the code n°36293.

    The certification is obtained by capitalizing on all the blocks of competencies .

    For more details, please consult the online repository: https: //www.francecompetences.fr/recherche/rncp/36293/

    This certification is accessible by VAE.

    The validation of the certification is obtained by the capitalization of four blocks of competences common to all the courses as well as a block of professionalization according to the course of the candidate .

    What are the tuition fees for the course?

    Initial training:

    • For a 3rd year Bachelor’s degree: 8 900 €.

    Continuing education (sandwich course) :

    • For a 3rd year Bachelor’s degree: 9 700 €.

    Tuition fees may vary from campus to campus. For more information, please contact the campus concerned.

    The rates presented are valid for the year 2022-2023.

    VAE/VAP :

    VAE : 4 200 € HT

    VAP : 850 € HT

    International package: 490€.

    What kind of financial aid is available?

    INSEEC offers several financial aid schemes:

    key figures for the marketing and digital communication project manager course

    97%

    Graduation rate 2019 – 2020

    0,32%

    Apprenticeship Contract Breakdown Rate 2019 – 2020

    70%

    Satisfaction rate 2019 – 2020 (according to the LimeSurvey analysis report in October 2020)

    100%

    Rate of certified apprentices to number of apprentices taking the exam 2019 – 2020

    Actualités

    Updated 28 April 2022