Bachelor in Digital Marketing

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Bachelor in Marketing, Communication and Digital Project Management

Choose this specialization to immerse yourself in the digital world by mastering social networks, optimizing online visibility, captivating audiences through digital marketing strategies; opening doors to careers in social media management, digital marketing and online strategy.

RNCP title n°38605

The Bachelor Digital Marketing, developing skills in the digital sector

As our society becomes increasingly digitalized, this constantly evolving program adapts to the demands of companies and trains students to be operational and successful right from the end of the diploma.

The emergence and development of these new digital channels is forcing companies to restructure and rethink their marketing strategies. Today’s managers are looking for highly specialized and immediately operational profiles in all these digital-related fields.

This Bachelor’s degree in Digital Marketing is open to students from a variety of educational backgrounds (universities, BTS, DUT or business schools), as well as to professionals who have worked in the digital or marketing fields, or who are retraining.

The aim of the Bachelor Digital Marketing program is to equip future digital professionals with all the skills they need. The courses are taught by experts and speakers from the business world. They mainly take the form of workshops, masterclasses or business games, to give maximum emphasis to interaction and exchange, and thus to the “operational” side of our students.

The 3rd year program can be taken on a sandwich course, providing the necessary foundations in marketing strategy, sales development, customer relations and data management.

All our final-year courses are specialized and professional, enabling students to be immediately operational in a company at the end of their course.

Would you like to find out more about the Bachelor Digital Marketing program? Sign up for an Open Day!

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What professional skills are developed with INSEEC’s Bachelor Digital Marketing?

Skills developed

In response to the needs of companies identified on the market, the certification develops the following blocks of skills:

Block 1 – Participate in defining the company’s or organization’s marketing strategy
Block 2 – Designing and implementing a marketing communication project
Block 3 – Define and manage the budgetary aspects of a marketing and communications project
Block 4 – Managing a marketing and communications team in project mode
Block 5 – Professionalization – Designing and implementing digital marketing initiatives

You’ll need to master or acquire these different aspects during your bachelor’s degree.

For your information, the assessment of your skills can take a variety of forms: case study, written dossier, work situation, professional practice dissertation, organization of an event.

These assessments can be carried out individually or in groups.

Validation of certification is obtained by capitalizing on four blocks of skills common to all courses, plus an optional block of your choice.

Complementary orientation modules

Depending on the campus and the ecosystem, the Bachelor Digital Marketing offers three complementary orientation modules:

Web Marketing	Bordeaux, Chambéry, Lyon, Paris, Rennes, Marseille
Community Management & Social Networks	Bordeaux, Chambéry, Lyon, Paris, Rennes, Marseille
AI & Data	Bordeaux, Paris, Lyon

How does the INSEEC Bachelor program work?

Teaching methods

Lectures and interactive courses
Role-playing through group or individual case studies carried out by students
Educational conferences, seminars and tours

Assessment methods

The 3-year program alternates between concept acquisition and practical application.

Each semester is validated by 30 ECTS credits. Progression through the Bachelor’s program is achieved by validating each semester one after the other, i.e. 180 ECTS credits acquired at the end of the 3-year program.

Apart from lectures and visits, each module is subject to continuous assessment, either summative or formative, written or oral, individual or collective.

In the third and final year of the INSEEC Bachelor’s program, a skills-based assessment is organized that is as close as possible to the professional situation (case study, professional simulation, portfolio, oral presentation, professional practice dissertation, etc.).

The procedures for obtaining certification are described in the previous paragraph.

Methods and tools

Assessment is carried out face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

What are the courses in INSEEC’s Bachelor Digital Marketing program?

The courses presented below are given as examples, and may vary slightly depending on the teaching campus. Course content is adapted to market trends each year and updated before the start of the new academic year.

Common core

Corporate strategy

This module enables you to define long-term objectives and allocate resources to achieve them. Corporate strategy aims to position the business competitively in its market, while optimizing its performance. This includes decisions on products, markets, resources and internal organization.

Team management

Team management involves organizing, leading and motivating a group of people to achieve common goals. It involves allocating tasks, managing interpersonal relations and developing individual skills. The manager ensures the team’s cohesion and collective performance.

Budget management

Indispensable in any business sector, budget management involves planning, allocating and controlling an organization’s financial resources. It aims to balance income and expenditure, while optimizing the use of funds to achieve financial objectives.

Business game seminar

A real-life team work experience to consolidate your knowledge and skills in managing your business in a competitive environment!

Reporting tools

In business, reporting is a management tool used to assess the performance and effectiveness of a strategy, action or project. Reporting involves the collection of numerical data, which is then analyzed to assist decision-making where necessary.

Project seminar

Take on the role of a consultant and work with your agency to win the coveted customer contract thanks to the relevance of your strategic and operational recommendations!

Personal development

A module focused on “soft skills” to reinforce the professional aptitudes expected in a company, depending on the sector of activity you’re destined for!

**No-code (certification by DataScientest)**

No-code or reverse digital design! No-Code is a development approach that lets you design applications and websites without writing a single line of code. With DataScientest certification at your fingertips!

Business English

Continue your learning of business language with this module focusing on speaking in a variety of professional situations.

Employment law

This module covers the legal rules governing relations between employers and employees, from hiring to contract termination. It provides an understanding of the rights and obligations of each party, as well as the mechanisms for regulating conflicts in the workplace.

Conferences

Meetings with professionals, testimonials and discussions to refine your vision of the profession!

Professional practice dissertation

The Professional Practice Thesis and its defense is THE highlight at the end of the Bachelor INSEEC specialization cycle. Full details will be announced at the back-to-school conferences.

Specialization courses

In addition to the core curriculum, Bachelor Digital Marketing students will take specific courses depending on their choice of path:

Inbound marketing

Inbound marketing is about attracting customers through quality content and relevant interactions. This module covers content creation strategies, SEO and social network engagement to generate leads and build customer loyalty.

CRM

CRM (Customer Relationship Management) is about managing customer relationships to improve loyalty and sales. This module covers data analysis tools and the personalization of interactions to optimize the customer experience.

Panels and studies

Panels and studies involve the collection and analysis of data to understand consumer behavior and preferences. This module covers research methodologies, market segmentation and the interpretation of results to inform marketing strategies.

Emailing

Emailing is the use of electronic mail to communicate with customers and prospects. This module covers campaign creation strategies, message personalization and performance analysis to maximize engagement and conversions.

UX Design

UX design (user experience) focuses on optimizing the interaction between users and digital products. This module covers design principles, user research and usability testing to create intuitive and enjoyable interfaces.

Community Management

This module covers engagement strategies, content creation and user interaction on social media to strengthen brand loyalty and image.

Specialization course – Community Management & Social Networks

Influence marketing

Influencer marketing involves working with influencers to promote products. This module covers influencer selection and performance analysis to maximize campaign impact.

Social Media Optimisation / Social Media Advertising

These two sciences aim to improve visibility and promote products on social networks. This module covers organic engagement strategies and advertising techniques to maximize campaign impact.

Adobe Suite

The Adobe Digital Suite includes key tools for creating digital content. This module covers the use of software such as Photoshop and Illustrator to design visuals and optimize online projects.

Specialization course – AI & Data

Statistics

Digital statistics is all about analyzing data to assess the performance of online strategies. This module covers measurement tools, interpreting results and using insights to optimize digital campaigns and make informed decisions.

Introduction to Python

Introduction to Python introduces the basics of programming with this language. This module covers syntax, data structures and fundamental concepts to develop coding skills.

Database management

Database management concerns the organization, storage and manipulation of data to ensure its integrity and accessibility. This module covers database management systems, queries and security techniques to optimize information management.

Specialization course – Web Marketing

Omnichannel Marketing

Omnichannel marketing aims to create a consistent customer experience across all channels. This module looks at integrating contact points and personalizing messages to maximize engagement and sales.

SEO / SEA

SEO/SEA (Search Engine Optimization) covers optimization strategies to improve online visibility. This module covers organic referencing techniques and paid advertising campaigns to attract traffic and generate leads.

Growth marketing

Growth marketing focuses on innovative strategies to drive business growth. This module covers experimentation, data analysis and optimization of acquisition channels to maximize engagement and conversions.

The 1st and 2nd year courses can be viewed here.

The 3rd year will be much more focused on digital marketing from a strategic and operational point of view.

You’ll really specialize in this field and be able to put all the theory you’ve learned in your bachelor’s degree into practice in your own company, to become a true digital marketing professional.

Thanks to this training, you’ll gain real professional experience as well as numerous qualifications.

INSEEC Bachelor teaching tools

In addition to courses, students enrolled in the INSEEC Bachelor have access to a whole range of teaching tools and platforms to take their training even further.

In this way, all our students are able to learn new skills in new areas and broaden their field of expertise.

Discover all the INSEEC Bachelor teaching tools.

What career opportunities are there after a Bachelor’s degree in Digital Marketing?

Graduates of the Bachelor Digital Marketing program will be able to work in the following professions (non-exhaustive list):

Marketing Manager
Communications Manager
Marketing and communications project manager
Communications / digital communications manager
Marketing manager / digital marketing / digital projects
Community manager

You can find all the job opportunities directly on the France Compétences website.

See our article on the full range of career opportunities in the digital and marketing sector.

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What is the pace of training at the INSEEC Bachelor?

The INSEEC Bachelor offers 1 or 2 start dates per year, with the option of either a traditional study program or a sandwich course.

Each year, the 3rd year Bachelors start in September. Some campuses also offer a staggered start date in February.

Find out more about our February intake at the INSEEC Bachelor.

The course schedule is 3 days/2 days for 6 months, followed by 6 months of full-time work experience.This rhythm may vary depending on the campus chosen.

This rhythm is the same whether the learner is in initial training (internship) or continuing education (professionalization/apprenticeship).

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What are the prerequisites for the Bachelor’s in Digital Marketing?

To enter the first year, you must hold a baccalauréat (all sections) or a Diplôme d’Accès aux Études Universitaires (DAEU), recognized as level 4;
For entry into the second year: you must have completed 60 ECTS in a sector considered to be identical in terms of skills to that of the course or have completed 120 ECTS in a management science environment;
To enter the third year, you need to have passed a 120 ECTS or a level 5 in a sector considered to be identical in terms of skills to that of the course, or to have passed 180 ECTS in a management science environment.

What title does the Bachelor’s in Digital Marketing award?

The ” Marketing Communication Project Manager ” professional certification, level 6 (EU), NSF code 312, 320, is awarded by the INSEEC Bachelor (CEFAS, CEE-Ouest, MBA INSTITUTE, CEE-RA, CEE-SO) and registered under number 38605 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of France Compétences dated 09/02/2024.

For further details, please consult the online reference guide on the France Compétences website.

This certification is accessible via VAE.

Validation of certification is obtained by capitalizing on four blocks of skills common to all courses, plus a professionalization block depending on the candidate’s course.

What are the tuition fees for the Bachelor Digital Marketing?

Tuition fees for the Bachelor Digital Marketing program depend on the type of training you choose: initial training or sandwich course.

Initial training :

1st year Bachelor’s degree: €9,150
2nd year Bachelor’s degree: €9,650
3rd year Bachelor’s degree: €9,990

Work-linked training :

3rd year Bachelor’s degree: €10,450

Tuition fees may vary from campus to campus. Please contact the desired campus for further details. Fees shown are valid for the year 2025-2026.

For the February-March 2025 school year:

Bachelor 1st year: €8,950
3rd-year Bachelor’s degree (initial training): €9,650
3rd-year Bachelor’s degree (sandwich course): €9,900

Entrance fees for the Bachelor program are €70 for all our campuses.

VAE/VAP :

VAE: €3,800 net of tax

VAP: €850 EXCL.

International Student Pack: Compulsory fee of 750 euros for exclusive support services for international students.

What is the duration of the INSEEC Bachelor program?

The length of the INSEEC Bachelor program varies depending on the year you enter the school:

For entry into 1st year, the course lasts 36 months;
For entry into the 2nd year, the course lasts 24 months;
For entry into 3rd year, the course lasts 11 to 12 months.

What financial aid is available for the INSEEC Bachelor in Digital?

INSEEC offers a number of financial aid schemes:

Alternating work-study programs or work-study contracts
Banking partnerships

What to do after the Bachelor INSEEC?

While the INSEEC Bachelor’s program focuses on professional integration, further studies are also possible, for example by joining the specialized INSEEC MSc program or the INSEEC Grande Ecole program.

INSEEC Bachelor welcomes people with disabilities

INSEEC, one of the schools in the OMNES Education group, does everything in its power to be inclusive and open to everyone, whatever their background or situation.

Our aim is to ensure that no student with a disability is hindered in his or her desire to pursue a course of study and a professional career.

Support is therefore provided to facilitate access to the premises and offer personalized advice and adapted facilities throughout their school career.

Accessibility: all our premises are adapted to handicap standards.

The disability advisor, present on each campus, is the key contact who will help set up a personalized support system for the student.

It acts as a link between students with disabilities and the various entities that make up the school. It supports them throughout their training.

Contacts : each INSEEC campus has a disability advisor. You can find their contact details on the contact page for each city.