Bachelor Responsable des Activités Commerciales en Sport Business
Titre RCNP n°36294
The Bachelor’s degree in Commercial Activities in Sport Business, acquire expertise in the sports sector
“Thanks to daily contact with the French sports market, our programmes cover all sectors of activity and allow for real and intensive immersion.
Our pedagogy, oriented towards learning by doing, as well as the various volunteer actions proposed, are all necessary means for the students’ accomplishment. ”
Julian DUPRAZ, Program Director – Linkedin Profile
A diploma course in 1, 2 or 3 years to specialise in sport
Holders of a BAC can apply for the first year of the Bachelor program, holders of a BAC+1 for the second year and those with a BAC+2 for the third year.
In addition to the fundamental courses, students are made aware of the specificities of certain sectors by experts. From the first year, our students are oriented towards their chosen specialization, with an intensification in the second year to then access a third specialized year.
The objective of this professionalization course is to acquire the essential skills in the world of sports, while developing an effective professional network, and to allow you, as a true sports enthusiast, to evolve in this sector.
The content of the course is organised around four areas of professionalisation (management of sports organisations, media, major sports events and sports products) and a core curriculum. Indeed, the courses aim to consolidate the fundamentals of marketing, quantitative management techniques and business organization methods.
All our final year courses are specialized and professional, allowing students to be directly operational in a company at the end of their course.
You want to know more about the Bachelor’s degree in Commercial Activities in Sport Business ? Sign up for an Open House!
The Courses
The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.
The 1st and 2nd year courses are available here.
The 3rd year courses
METHODS AND PROFESSIONAL PRACTICES
Business game
The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.
Business english
To perfect the understanding and communication techniques specific to marketing and communication and applied to entrepreneurship.
Contrat de travail et négociation
This module deals with the specificities of the employment contract: in terms of typology, execution, modification and suspension, termination, and even in its collective aspects.
Informatique de gestion
Software (Excel, Word, PowerPoint).
Conférences métiers et visites d’entreprise
Presentation of the sector’s professions by professionals and, if necessary, on-site visits.
CROSS-CUTTING AND FUNDAMENTAL COURSES
Techniques de vente et art de convaincre
This module offers an overview of the different sales and negotiation techniques. The application of these different techniques is at the heart of the learning process.
Stratégie 360°
This module focuses on the study and deployment of communication campaigns. The case studies will range from SMEs with limited resources to multinational companies with much larger budgets.
Business plan financier
This module focuses on mastering the challenges of performance management by setting up a Management by Objectives, determining and setting SMART objectives, measuring performance in the company and the departments using previously defined indicators in order to create an action plan for management.
Expériences et challenge
The experiences and projects are multiple and meet the objectives of professionalization and practical situations.
This allows you to confront yourself with project management (individual or group) and the reality of the company.
Program: internships, seminars, corporate missions, team building, presentations.
PROFESSIONAL DEVELOPMENT COURSE
Marketing et sport business
Depending on the size and strategy of the company, several marketing approaches can be adopted. In order to be as relevant as possible, this module on the fundamentals of marketing applied to the sports industry will be covered.
Communication sportive
The techniques and tools of communication will be studied here and seen in application on sports brands. The candidate is thus able to propose a strategy and a communication plan for any type of company in sport and whatever its budget or the size of the event.
Gestion d’un magasin de sport
The distribution and choice of outlets in the sports sector are still distinct from the classic distribution channels for the sale of clothing and accessories. In order to better understand the operating mechanisms and to be able to operate with full knowledge of the facts, this module provides an insight into this area of sales and distribution within sports shops.
Community management dans le sport
Digital marketing and the new online social networks are all opportunities to develop sales and increase the visibility and reputation of a sports brand.
This module gives the keys to an effective implementation of digital strategy.
Relations presse et journalisme sportif
At the end of this module, the trainee will be able to set up operations intended for a targeted public in order to create, maintain or even modify the company’s image with its stakeholders. Press relations will be particularly emphasized in order to convince journalists (from press releases to interviews).
JO et organisation d’un évènement sportif
Communication strategies and event project management around sports brands or events will be covered here. From the SME to the international group, different points of view and actors will be studied in order to work in different sectors and with different budgets.
Sponsoring sportif
Among the marketing and communication strategies in the field of sports, those of patronage and sponsorship are essential. These concepts will therefore be studied in the field of sport: regulatory framework and contract, strategy, choice of celebrity, etc. are all elements that will be addressed in this module.
Institutions sportives & E-sport
Sport & Droits TV
1 or 2 entries per year and an alternating study rhythm
Each year the start of the 3rd year Bachelors’ course is organized in September. Some campuses also offer a staggered start in February.
3 courses are offered according to your professional project:
- Assumption of duties and responsibilities in an operational position via a professional internship
- Acquisition of international experience through professional immersion in a foreign country
- Study abroad: a semester at a foreign partner university
Career opportunities after the Bachelor’s degree in Sport Business Management ?
- Marketing and sales manager
- Marketing manager or officer
- Marketing and Communication Officer
- Product Manager
- Customer advisor
- Area Manager
- Business developer
- Marketing and Sales Developer
- Key account sales representative
- Commercial Manager
The details of the opportunities are available HERE.
What business skills are developed?
The objectives in terms of skills are to be able to:
- Block 1 – Participate in the definition of the company’s or organization’s business strategy
- Block 2 – Design and implement a business development plan
- Block 3 – Define and manage the budgetary elements of business development
- Block 4 – Lead and develop customer relations and the activity of the sales team
- Block 5 – Professionalization – Designing and implementing commercial actions in the sports sector
This program delivers the certification ” Responsable d’Activités Commerciales ” of level 6 (EU) registered in the RNCP (Répertoire National des Certifications Professionnelles) under the code n°36294 .
The certification is obtained by capitalizing on all the blocks of competencies .
For more details, please consult the online repository: https: //www.francecompetences.fr/recherche/rncp/36294/
This certification is accessible by VAE.
Thevalidation of the certification is obtained by the capitalization of four blocks of competences common to all the courses as well as a block of professionalization according to the course of the candidate.
Pedagogical Methods
Teaching methods
- Lectures and interactive courses
- Situational exercises through collective or individual case studies carried out by the students
- Conferences, seminars and educational visits
Evaluation methods
The three years of the program alternate between concept acquisition and practical application.
Each semester is validated by the award of 30 ECTS credits. Progression through the Bachelor’s programme is achieved by validating the semesters one after the other, i.e. 180 ECTS credits acquired at the end of the 3-year programme. The evaluation of the students’ knowledge acquisition is done through continuous controls followed by mid-term and final evaluations at the end of each semester.
- Individual or group case studies
- Individual and group oral presentations
- Individual and group files
Methods and tools
- The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.
What are the tuition fees for the course?
Initial training:
- For a 3rd year Bachelor’s degree: 8 900 €.
Continuing education (sandwich course) :
- For a 3rd year Bachelor’s degree: 9 700 €.
Tuition fees may vary from campus to campus, please contact the desired campus for more information.
The rates presented are valid for the year 2022-2023.
VAE/VAP :
VAE : 4 200 € HT
VAP : 850 € HT
International package: 490€.
What kind of financial aid is available?
INSEEC offers several financial aid schemes:
- The alternating rhythm, in internship or work-study contract
- The right to training via the CPF
- Banking partnerships
Key figures for the training of commercial activities in Sport Business
98,95%
Overall satisfaction with the course – Class of 2019
60%
Rate of alternating students in the 2019 – 2020 program
92%
Satisfaction rate 2019 – 2020 (according to the LimeSurvey analysis report in October 2020)
