Come and train for a Bachelor in Sport Business

étudiants de l'école de commerce INSEEC en extérieur tournés vers la caméra
Bac, Bac +1, Bac +2
Septembre / Octobre, Février / Mars
Initial training, Apprenticeship
Bordeaux, Chambéry, Lyon, Paris
Home » Programs and Training » Come and train for a Bachelor in Sport Business

Bachelor’s degree in Commercial Activities in Sport Business

Title RCNP n°36294

The Bachelor Sport Business, acquire an expertise in the sports sector

“Thanks to daily contact with the French sports market, our programmes cover all sectors of activity and allow for real and intensive immersion.
Our pedagogy, oriented towards learning by doing, as well as the various volunteer actions proposed, are all necessary means for the students’ accomplishment. ”

Julian DUPRAZ, Program Director Linkedin Profile

two students from the INSEEC Bachelor business school talking outside

A diploma course in 1, 2 or 3 years to specialise in sport

Holders of a BAC can apply for the first year of the Bachelor program, holders of a BAC+1 for the second year and those with a BAC+2 for the third year.

In addition to the fundamental courses, students are made aware of the specificities of certain sectors by experts. From the first year, our students are oriented towards their chosen specialization, with an intensification in the second year to then access a third specialized year.

The objective of this professionalization course is to acquire the essential skills in the world of sports, while developing an effective professional network, and to allow you, as a true sports enthusiast, to evolve in this sector.

The content of the course is organised around four areas of professionalisation (management of sports organisations, media, major sports events and sports products) and a core curriculum. Indeed, the courses aim to consolidate the fundamentals of marketing, quantitative management techniques and business organization methods.

All our final year courses are specialized and professional, allowing students to be directly operational in a company at the end of their course.

You want to know more about Bachelor Sport Business ? Sign up for an Open House!

What are the courses of the Bachelor Sport Business ?

The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

The 1st and 2nd year courses are available here.

The 3rd year courses


Business game

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

Business english

To perfect the understanding and communication techniques specific to marketing and communication and applied to entrepreneurship.

Employment contract and negotiation

This module deals with the specificities of the employment contract: in terms of typology, execution, modification and suspension, termination, and even in its collective aspects.

Management information systems

Software (Excel, Word, PowerPoint).

Trade conferences and company visits

Presentation of the sector’s professions by professionals and, if necessary, on-site visits.


Sales techniques and persuasion

This module offers an overview of the different sales and negotiation techniques. The application of these different techniques is at the heart of the learning process.

360° strategy

This module focuses on the study and deployment of communication campaigns. The case studies will range from SMEs with limited resources to multinational companies with much larger budgets.

Financial business plan

This module focuses on mastering the challenges of performance management by setting up a Management by Objectives, determining and setting SMART objectives, measuring performance in the company and the departments using previously defined indicators in order to create an action plan for management.

Experiences and challenges

The experiences and projects are multiple and meet the objectives of professionalization and practical situations.

This allows you to confront yourself with project management (individual or group) and the reality of the company.

Program: internships, seminars, corporate missions, team building, presentations.


Marketing and sport business

Depending on the size and strategy of the company, several marketing approaches can be adopted. In order to be as relevant as possible, this module on the fundamentals of marketing applied to the sports industry will be covered.

Sports communication

The techniques and tools of communication will be studied here and seen in application on sports brands. The candidate is thus able to propose a strategy and a communication plan for any type of company in sport and whatever its budget or the size of the event.

Management of a sports shop

The distribution and choice of outlets in the sports sector are still distinct from the classic distribution channels for the sale of clothing and accessories. In order to better understand the operating mechanisms and to be able to operate with full knowledge of the facts, this module provides an insight into this area of sales and distribution within sports shops.

Community management in sport

Digital marketing and the new online social networks are all opportunities to develop sales and increase the visibility and reputation of a sports brand.
This module gives the keys to an effective implementation of digital strategy.

Press relations and sports journalism

At the end of this module, the trainee will be able to set up operations intended for a targeted public in order to create, maintain or even modify the company’s image with its stakeholders. Press relations will be particularly emphasized in order to convince journalists (from press releases to interviews).

Olympic Games and the organisation of a sports event

Communication strategies and event project management around sports brands or events will be covered here. From the SME to the international group, different points of view and actors will be studied in order to work in different sectors and with different budgets.

Sports sponsorship

Among the marketing and communication strategies in the field of sports, those of patronage and sponsorship are essential. These concepts will therefore be studied in the field of sport: regulatory framework and contract, strategy, choice of celebrity, etc. are all elements that will be addressed in this module.

Sports institutions & E-sport

Sport & TV rights

1 or 2 entries per year and an alternating study rhythm

Each year the start of the 3rd year Bachelors’ course is organized in September. Some campuses also offer a staggered start in February.

3 courses are offered according to your professional project:

  1. Assumption of duties and responsibilities in an operational position via a professional internship
  2. Acquisition of international experience through professional immersion in a foreign country
  3. Study abroad: a semester at a foreign partner university
student of the INSEEC Bachelor business school outside holding her smarthphone

What are the prerequisites to enter the Bachelor program?

  • To enter the first year, you must hold a baccalaureate (all sections) or a Diplôme d’Accès aux Études Universitaires (DAEU), recognized as level 4;
  • For integration into the second year: it is necessary to have validated 60 ECTS in a sector considered to be identical in terms of competencies to that of the course or to have validated 120 ECTS in a management science environment;
  • For integration into the third year: it is necessary to have validated a 120 ECTS or a level 5 in a sector considered to be identical in terms of competencies to that of the course or to have validated 180 ECTS in a management science environment.

What are the job opportunities after the Bachelor Sport Business ?

  • Marketing and sales manager
  • Marketing manager or officer
  • Marketing and Communication Officer
  • Product Manager
  • Customer advisor
  • Area Manager
  • Business developer
  • Marketing and Sales Developer
  • Key account sales representative
  • Commercial Manager

The details of the opportunities are available HERE.

What are the professional skills developed with the Bachelor Sport Business ?

The objectives in terms of skills are to be able to:

  • Block 1 – Participate in the definition of the company’s or organization’s business strategy
  • Block 2 – Design and implement a business development plan
  • Block 3 – Define and manage the budgetary elements of business development
  • Block 4 – Lead and develop the activity of the sales team
  • Block 5 – Professionalization – Designing and implementing commercial actions in the sports sector

This program delivers the certification ” Responsable d’Activités Commerciales ” of level 6 (EU) registered in the RNCP (Répertoire National des Certifications Professionnelles) under the code n°36294 .

For more details, please consult the online repository: https: //

This certification is accessible by VAE.

Thevalidation of the certification is obtained by the capitalization of four blocks of competences common to all the courses as well as a block of professionalization according to the course of the candidate.

What are the pedagogical methods of the INSEEC Bachelor program?

Teaching methods

  • Lectures and interactive courses
  • Situational exercises through collective or individual case studies carried out by the students
  • Conferences, seminars and educational visits

Evaluation methods

The three years of the program alternate between concept acquisition and practical application.

Each semester is validated by the award of 30 ECTS credits. Progression through the Bachelor’s program is achieved by validating the semesters one after the other, i.e. 180 ECTS credits acquired at the end of the 3-year program. The evaluation of the students’ knowledge acquisition is done through continuous controls followed by mid-term and final evaluations at the end of each semester.

  • Individual or group case studies
  • Individual and group oral presentations
  • Individual and group files

Methods and tools

  • The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

What are the tuition fees for the Sport Business program?

Initial training:

  • For a 3rd year Bachelor’s degree : 8 900 €.

Continuing education (sandwich course) :

  • For a 3rd year Bachelor’s degree : 9 700 €.

Tuition fees may vary from campus to campus, please contact the desired campus for more information.

The rates presented are valid for the year 2022-2023.


VAE : 4 200 € HT

VAP : 850 € HT

International students pack: Mandatory fee of 490 euros for exclusive support services international students.

What financial aid is available to integrate the INSEEC Bachelor in Sport?

INSEEC offers several financial aid schemes:

The INSEEC Bachelor welcomes people with disabilities

INSEEC, one of the schools of the OMNES Education group, makes every effort to be inclusive and open to all people, regardless of their background or situation.

Our goal is that no student with a disability should be hindered in his or her desire to pursue an education and a professional career.

Support is therefore provided to facilitate access to the premises and to offer personalized advice and adapted facilities throughout their school career.

Accessibility: all our premises are adapted to the handicap standards.

The disability advisor, present on each campus, is the main contact person who will help set up a personalized support system for the student.

It acts as a link between students with disabilities and the various entities that make up the school. It accompanies them throughout their training.

Contacts: a disability advisor is present on each INSEEC campus. You can find their contact details on the contact page of each city.

Key figures of the training course for commercial activities in Sport Business


Overall satisfaction with the course – Class of 2019


Rate of alternating students in the 2019 – 2020 programme


Satisfaction rate 2019 – 2020 (according to the LimeSurvey analysis report in October 2020)


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Updated 8 January 2024