Bachelor Business Development

étudiante de l'école de commerce INSEEC se trouvant en extérieur à côté d'autres étudiants
Bac, Bac +1, Bac +2
Septembre / Octobre, Février / Mars
Initial training, Apprenticeship
Bordeaux, Lyon, Paris
Home » Programmes et Formations » Bachelor Business Development

Bachelor’s degree in E-commerce & Start Up Business Management

Title RNCP n°36294

The Business Development Bachelor’s degree, to know everything about the creation and management of a company

The Bachelor’s degree in Business Development allows students to develop their skills in sales techniques and their ability to undertake and innovate. It is also a choice of global program since all dimensions of the company are addressed.

The student will also discover the notions of retail and distribution which allow him to manage and animate a point of sale, franchised or not, but also to select and motivate a team.

It also allows any manager wishing to evolve within a company to master the tools and methods to be put in place in order to lead and develop a distribution network. You will then be able to launch yourself into business development or entrepreneurial ventures one day.

five students from the INSEEC business school sitting outside under a tree talking

A diploma course in 1, 2 or 3 years to approach e-commerce and the creation of a Start Up

Holders of a BAC can enter the 1st year Bachelor, holders of a BAC+1, the 2nd year Bachelor, and those with a BAC+2 the 3rd year Bachelor.

The Bachelor’s degree welcomes students from a variety of backgrounds: BTS, RNCP level 5 qualifications, DUT, preparatory classes, Licence 2.

The Business Development Bachelor’s degree trains students to understand and apprehend the mechanisms of creating a business, its causes of failure and the conditions for success. The students will be able to understand the usefulness and methodology of the elaboration of a business plan, to know the processes and stages of the company takeover, but also to prepare the creation of their own Start Up in the short term.

The 3rd year program can be done in alternation. It provides the necessary basis for monitoring and analysing the data related to its activity, carrying out a global assessment of the actions and establishing recommendations for adjustments.

All of our 3rd year Bachelor’s degree courses are specialized and professionalized in order to provide students with the ability to be fully operational once they graduate.

Would you like to know more about the Bachelor’s degreein Business Development? Sign up for an Open House!

What are the courses of the Bachelor in Business Development ?

The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

The 1st and 2nd year courses are available here.

The 3rd year courses


Business game

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

Business english

To perfect the understanding and communication techniques specific to marketing and communication and applied to entrepreneurship.

Employment contract and negotiation

This module deals with the specificities of the employment contract: in terms of typology, execution, modification and suspension, termination, and even in its collective aspects.

Management information systems

Software (Excel, Word, PowerPoint).

Trade conferences and company visits

Presentation of the professions in the sector by professionals and, if necessary, site visits (including incubators).


Negotiation techniques and the art of persuasion

This module allows you to appropriate the foundations of NLP in order to understand its interest, to easily create a relationship of trust with your client, to develop your sense of observation, to adapt your speech to the client’s sensory register, to refine the client’s expectations and needs thanks to the metamodel and to better understand the client’s behaviour thanks to the metaprograms, in the form of role plays.

360° strategy

This module focuses on the study and deployment of communication campaigns. The case studies will range from SMEs with limited resources to multinational companies with much larger budgets.

Financial business plan

This module focuses on mastering the challenges of performance management by setting up a Management by Objectives, determining and setting SMART objectives, measuring performance in the company and the departments using previously defined indicators in order to create an action plan for management.

Experiences and challenges

The experiences and projects are multiple and meet the objectives of professionalization and practical situations.

This allows you to confront yourself with project management (individual or group) and the reality of the company.

Program: internships, seminars, corporate missions, team building, presentations.


Entrepreneurship & Collective Intelligence

This module covers the specific elements of entrepreneurship which includes the creation and development of a business as well as value creation and legal aspects. Elements of intrapreneurship will also be discussed.

Franchising and organised trade

Franchising and other forms of organized trade (affiliation, brand licensing, cooperatives, etc.) will be covered in this module. The commercial agreement of the commercial and service franchise will be particularly studied.

Legal and contractual aspects of franchising

This module deals with the legal framework of franchising and addresses the point of view of both the franchisor and the franchisee. Trademark law is also discussed.

Market research & Business plan deciphering

In this module, the issues and objectives of market research and the different stages will be presented. Qualitative and quantitative approaches will be discussed in order to test a concept or a change in all or part of the marketing mix.

Sources of funding and financial forecasts

Online social networks are now almost ubiquitous and techniques are evolving very quickly.

The objective is therefore to scan the media and supports on the Internet in order to conquer new prospects and consumers.

Financial and legal management

This module deals with the main elements necessary for the entrepreneur to present the creation and development of his company from a financial point of view.

Strategic business development

Strategic business development is about developing the growth of the company. It includes sales development, implementation of operational marketing, a vision of the competition and a work of animation and development of loyalty.

Commercial management of the point of sale & Distribution strategies

The commercial management of the point of sale allows to apprehend the whole of the elements impossible to circumvent with the daily management and in a perspective of medium and long term with the development of one or more points of sale.

Brand Management

The objective of this module is to provide the skills necessary for brand management, which includes all strategic and operational decisions related to a brand or a brand portfolio.

Specialized courses can be adapted according to the campus, for more information contact the desired campus.

1 or 2 entries per year and an alternating study rhythm

Each year, the start of the 3rd year Bachelors program takes place in September. Some campuses also offer a staggered start in February.

The course rhythm is 3 days/2 days for 6 months and then 6 months full time in a company.

This rhythm is the same whether the learner is in initial training (internship) or in continuing education (professionalization/apprenticeship).

two students from the INSEEC business school outside on their mobile phones

What are the prerequisites to enter the Bachelor program?

  • To enter the first year, you must hold a baccalaureate (all sections) or a Diplôme d’Accès aux Études Universitaires (DAEU), recognized as level 4;
  • For integration into the second year: it is necessary to have validated 60 ECTS in a sector considered to be identical in terms of competencies to that of the course or to have validated 120 ECTS in a management science environment;
  • For integration into the third year: it is necessary to have validated a 120 ECTS or a level 5 in a sector considered to be identical in terms of competencies to that of the course or to have validated 180 ECTS in a management science environment.

What are the career opportunities after the Bachelor in Business Development ?

  • Entrepreneurial creator
  • Start-up developer
  • Consultant in agency
  • Financial advisor
  • Branch Manager
  • Project Manager
  • Development Manager
  • Sales Manager
  • Commercial

The details of the opportunities are available HERE.

What are the professional skills developed with the Bachelor in Business Development ?

The objectives in terms of skills are to be able to:

  • Implement the marketing strategy;
  • Block 1 – Participate in the definition of the company’s or organization’s business strategy
  • Block 2 – Design and implement a business development plan
  • Block 3 – Define and manage the budgetary elements of business development
  • Block 4 – Lead and develop the activity of the sales team
  • Block 5 – Professionalization – Design and implement commercial actions for E-commerce & Start Up

This program delivers the certification ” Responsable d’Activités Commerciales ” of level 6 (EU) registered in the RNCP (Répertoire National des Certifications Professionnelles) under the code n°36294 .

For more details, please consult the online repository: https: //

This certification is accessible by VAE.

Thevalidation of the certification is obtained by the capitalization of four blocks of competences common to all the courses as well as a block of professionalization according to the course of the candidate.

What are the pedagogical methods of the INSEEC Bachelor program?

Teaching methods

  • Lectures and interactive courses
  • Situational exercises through collective or individual case studies carried out by the students
  • Conferences, seminars and educational visits

Evaluation methods

The three years of the program alternate between concept acquisition and practical application.

Each semester is validated by the award of 30 ECTS credits. Progression through the Bachelor’s program is achieved by validating the semesters one after the other, i.e. 180 ECTS credits acquired at the end of the 3-year program. The evaluation of the students’ knowledge acquisition is done through continuous controls followed by mid-term and final evaluations at the end of each semester.

  • Individual or group case studies
  • Individual and group oral presentations
  • Individual and group files

Methods and tools

  • The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

What are the tuition fees for the Business Development program?

Initial training:

  • For a 3rd year Bachelor’s degree : 8 900 €.

Continuing education (sandwich course) :

  • For a 3rd year Bachelor’s degree : 9 700 €.

Tuition fees may vary from campus to campus, please contact the desired campus for more information.

The rates presented are valid for the year 2022-2023.


VAE : 4 200 € HT

VAP : 850 € HT

International students pack: Mandatory fee of 490 euros for exclusive support services international students.

What financial aid is available to integrate the INSEEC Bachelor in Business?

INSEEC offers several financial aid schemes:

The INSEEC Bachelor welcomes people with disabilities

INSEEC, one of the schools of the OMNES Education group, makes every effort to be inclusive and open to all people, regardless of their background or situation.

Our goal is that no student with a disability should be hindered in his or her desire to pursue an education and a professional career.

Support is therefore provided to facilitate access to the premises and to offer personalized advice and adapted facilities throughout their school career.

Accessibility: all our premises are adapted to the handicap standards.

The disability advisor, present on each campus, is the main contact person who will help set up a personalized support system for the student.

It acts as a link between students with disabilities and the various entities that make up the school. It accompanies them throughout their training.

Contacts: a disability advisor is present on each INSEEC campus. You can find their contact details on the contact page of each city.

key figures for business development training


Graduation rate 2019 – 2020


Apprenticeship Contract Breakdown Rate 2019 – 2020


Satisfaction rate 2019 – 2020 (according to the LimeSurvey analysis report in October 2020)


Ratio of certified apprentices to the number of apprentices taking the exam 2019 – 2020


étudiants de l'école de commerce INSEEC assis en extérieur
étudiants de l'école de commerce INSEEC assis en extérieur et discutant
Updated 8 January 2024