Bachelor in Wines and Spirits

étudiante de l'école de commerce INSEEC Bachelor lors d'un cours de dégustation
Bac, Bac +1, Bac +2
Septembre / Octobre, Février / Mars
Initial training, Apprenticeship
Beaune, Bordeaux, Lyon, Paris
Home » Programs and Training » Bachelor in Wines and Spirits

Title RNCP N°36294

Wine and spirits companies are increasingly looking for specialist sales profiles with marketing awareness and an international outlook. This is the focus of our teaching.

Marcello ROUDIL

Programme Director

The Wine & Spirits Bachelor’s degree: acquire expertise in the wine sector

A diploma course in 1, 2 or 3 years to specialize in wine and spirits

Holders of a BAC can apply for the 1st year of the Bachelor program, holders of a BAC+1 for the 2nd year and those with a BAC+2 for the 3rd year.

This bachelor’s degree welcomes students from various backgrounds (universities, agricultural engineers or business schools) but also professionals in the wine industry or those who are changing careers.

The aim of the Wine and Spirits Business Manager programme is to train professionals in the sector. The courses are taught by experts and speakers from the business world.

The 3rd year program can be done in alternation, it gives the necessary bases in management, marketing, sales and management related to the specificities of the wine industry.

All our final year courses are specialized and professional, allowing students to be directly operational in a company at the end of their course.

Would you like to know more about the Bachelor of Wine & Spirits? Sign up for an Open House!

What are the professional skills developed with the Bachelor in Wine & Spirits ?

The skills developed

In response to the needs of companies identified on the market, the certification develops the following blocks of skills:

  • Block 1 – Participate in the definition of the company’s or organization’s commercial strategy
  • Block 2 – Design and implement a business development plan
  • Block 3 – Define and manage the budgetary elements of business development
  • Block 4 – Lead and develop the activity of the sales team
  • Block 5 – Professionalization – Designing and implementing wine and spirits marketing activities

What are the teaching methods of the Bachelor in Wine & Spirits ?

Teaching methods

  • Interactive pedagogy
  • Flipped teaching
  • Practical work
  • Company visits
  • Workshop with professionals
  • Conferences
  • Gamification / Seminars
  • Tasting workshops
  • Mixology

Evaluation methods

The three years of the program alternate between concept acquisition and practical application.

Each semester is validated by the award of 30 ECTS credits. Progression through the Bachelor’s program is achieved by validating the semesters one after the other, i.e. 180 ECTS credits acquired at the end of the 3-year program. The evaluation of the students’ knowledge acquisition is done through continuous controls followed by mid-term and final evaluations at the end of each semester.

  • Individual or group case studies
  • Individual and group oral presentations
  • Individual and group files

Methods and tools

  • Enseignements magistraux et cours interactifs
  • Mises en situation à travers des études de cas collectives ou individuelles réalisées par les étudiants
  • Conférences, séminaires et visites à portée pédagogique

What are the courses of the Bachelor in Wine & Spirits ?

The courses presented below are given as an example, they may vary slightly depending on the teaching campus. The course content is adapted each year to market developments and updated before the start of each new school year.

The core lessons

INSEEC Bachelor’s pedagogy combines the mastery of the fundamentals in the key areas of the business world with an immersion provided by professional speakers.

From the first year onwards, students will follow fundamental courses in management sciences:

  • Corporate law / Business law
  • Press review / Deciphering the economic news
  • Business English
  • Accounting and financial management
  • Business development & reporting
  • CRM and loyalty
  • Budget management and steering
  • Corporate strategy
  • Project management
  • Negotiation techniques
  • Pack Office / Adobe / HTML
  • Business games / challenges / “red thread” projects

Non-exhaustive list – course content and titles may vary depending on the campus.

Specific lessons

In addition to the common core courses, the students of the Bachelor’s degree “Responsable des activités commerciales en Vins et Spiritueux” will follow specific courses according to their choice of path:

  • Wine business culture
  • Viticulture & Oenology
  • Wine brand law
  • Finance accounting applied to farms
  • Logistics, procurement & purchasing
  • Wine tourism and project management
  • The world of spirits
  • Techniques related to export: Chinese market
  • Digital in wine
  • Sensory analysis
  • Raw material purchasing techniques in the hotel and restaurant industry
  • Events, PR & communication in the Wine & Food industry
  • Business & experience in winetourism

Non-exhaustive list – course content and titles may vary depending on the campus.

The 1st and 2nd year courses are available here.

Complementary modules for orientation

The Bachelor’s degree “Manager of commercial activities in Wines and Spirits” offers, depending on the campus and the ecosystems, four complementary orientation modules.

  • Wine Business
  • Sommellerie et gastronomie
  • Oenotourisme
  • French Wine & Gastronomy (Full English)

What are the job opportunities after the Bachelor’s degree in Wines and Spirits?

Professional opportunities

At the end of the Bachelor’s degree “Manager of commercial activities in Wines and Spirits”, the graduate students will be able to exercise the following professions (non-exhaustive list):

  • Product manager
  • Wine tourism officer
  • Export manager
  • Wine broker
  • Retail Manager
  • Sommelier
  • Cellarman
  • Company creator (Wine Bar, Cellar, Restaurant)
  • Brand Ambassador
  • In charge of promotion and territorial development
  • Wine consultant
  • French vineyards and oenology
  • Marketing on fairs and exhibitions
  • Wine & Spirits export and logistics
  • Overview of the world’s vineyards
  • Global distribution channels

The details of the opportunities are available HERE.

1 or 2 entries per year and an alternating study rhythm

Each year, the start of the 3rd year Bachelors program is organized in September. Some campuses also offer a staggered start in February.


The course rhythm is 3 days/2 days for 6 months and then 6 months full time in a company.

This rhythm is the same whether the learner is in initial training (internship) or in continuing education (professionalization/apprenticeship).

What are the prerequisites to enter the Bachelor program?

  • To enter the first year, you must hold a baccalaureate (all sections) or a Diplôme d’Accès aux Études Universitaires (DAEU), recognized as level 4;
  • For integration into the second year: it is necessary to have validated 60 ECTS in a sector considered to be identical in terms of competencies to that of the course or to have validated 120 ECTS in a management science environment;
  • For integration into the third year: it is necessary to have validated a 120 ECTS or a level 5 in a sector considered to be identical in terms of competencies to that of the course or to have validated 180 ECTS in a management science environment.

What certification does the Bachelor’s degree in Wines & Spirits provide ?

This program delivers the certification ” Responsable d’Activités Commerciales ” of level 6 (EU) registered in the RNCP (Répertoire National des Certifications Professionnelles) under the code n°36294 .

For more details, please consult the online repository: https: //

This certification is accessible by VAE.

The validation of the certification is obtained by the capitalization of four blocks of competences common to all the courses as well as a block of professionalization according to the course of the candidate .

What are the tuition fees for the INSEEC Bachelor program?

Initial training:

  • For a 3rd year Bachelor’s degree : 8 900 €.

Continuing education (sandwich course) :

  • For a 3rd year Bachelor’s degree : 9 700 €.

Tuition fees may vary from campus to campus. For more information, please contact the campus concerned.

The rates presented are valid for the year 2022-2023.


VAE : 4 200 € HT

VAP : 850 € HT

International students pack: Mandatory fee of 490 euros for exclusive support services international students.

What financial aid is available to integrate the INSEEC Bachelor in Wine?

INSEEC offers several financial aid schemes:

The INSEEC Bachelor welcomes people with disabilities

INSEEC, one of the schools of the OMNES Education group, makes every effort to be inclusive and open to all people, regardless of their background or situation.

Our goal is that no student with a disability should be hindered in his or her desire to pursue an education and a professional career.

Support is therefore provided to facilitate access to the premises and to offer personalized advice and adapted facilities throughout their school career.

Accessibility: all our premises are adapted to the handicap standards.

The disability advisor, present on each campus, is the main contact person who will help set up a personalized support system for the student.

It acts as a link between students with disabilities and the various entities that make up the school. It accompanies them throughout their training.

Contacts: a disability advisor is present on each INSEEC campus. You can find their contact details on the contact page of each city.

Key figures for the training course for commercial activities in wine and spirits


Graduation rate 2019 – 2020


Apprenticeship Contract Breakdown Rate 2019 – 2020


Satisfaction rate 2019 – 2020 (according to the LimeSurvey analysis report in October 2020)


Ratio of certified apprentices to the number of apprentices taking the exam 2019 – 2020


étudiants de l'école de commerce INSEEC assis autour d'un ordinateur
étudiants de l'école de commerce INSEEC assis dans une salle de classe
Updated 8 January 2024