BBA – International Business & Innovation Major

Bac +1, Bac +2, Bac +3
Initial training, Apprenticeship
Lyon, Bordeaux
French / English
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Presentation of the sector

International Business and Innovation

In order to succeed in today’s global economy, companies rely on the talents of young people who understand how to navigate in a complex and often unpredictable global environment to be able to succeed domestically and conquer new markets abroad. The International Business and Innovation major prepares BBA INSEEC students by training them to operate in foreign markets in a variety of business units including management, Human Resources, supply chain and finance. Graduates of the program gain the necessary diverse hard and soft skills which are necessary to succeed and flourish in France and abroad.

Students of all majors have the opportunity to work on a consulting project throughout the semester and present their recommendations to company executives.

Presentation – International Business & Innovation Major

Brainstorming of BBA INSEEC students

BBA – International Business & Innovation Major

The “International Business & Innovation” major is available in the 4th and final year of the INSEEC BBA program.

The ambition of this major is to train professionals capable of initiating, carrying out and leading innovation and transformation projects in complex environments, i.e. multi-actor, transdisciplinary projects with a multicultural dimension and high stakes.

Thanks to its“Learning By Doing” pedagogy, interactive and dynamic, this major develops in our students the ability to engage lucidly and effectively in innovative projects or business creation.

Our international approach (50 or 100% of courses in English) allows you to acquire all the skills for an international career

Computer of a BBA INSEEC student

What are the objectives of the training?

  • Assimilate a spirit and build an innovation strategy
  • Develop creative abilities and innovative initiatives
  • Understand the transversality of technological transformation processes
  • Strengthen project management skills
  • Recognize opportunities and analyze the feasibility of an entrepreneurial project;
  • Know how to be a force of proposals in value creation
  • master the strategic, organizational and managerial consequences of innovation and technology.

Discover the courses – International Business & Innovation Major

BBA INSEEC 4th year – International Business & Innovation Major

Specialty courses

  • International Business Development
  • Innovation Management Tools
  • International Purchasing and Supply Chain Management
  • International Human Resources Management
  • International Market Selection Models and Approaches
  • Business Model Innovation
  • Change Management
  • Financial Risk Management

Common core courses

  • Research Methodology
  • Corporate Strategy
  • TOEIC preparation

The courses presented below are given as examples. The content of the courses is adapted each year to the market’s evolutions and updated before the beginning of each school year.

BBA INSEEC student smiling before going to class

Discover the careers after a BBA – International Business & Innovation Major

Brainstorming BBA INSEEC

Careers after a BBA – International Business & Innovation Major

  • Business Developer
  • Innovation Manager
  • Sales Manager
  • Business Analyst
  • Sales Engineer
  • Sales Manager

In a multitude of sectors…

Discover profiles of BBA INSEEC graduates – International Business & Innovation Major

Julie DELATTRE – Global Sales Enablement Manager / Product Marketing, Expedia Group

Mickaël STROTZIK – Project Manager at Danone

Hanna BOUDET – Compliance Officer at Rothschild & Co

Joana RIBEIRO – International Product Manager for Africa within the Seb Group

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Updated 8 January 2024