MSc Spirits Marketing & Customer Experience

The aim is to acquire key skills in budget management and reporting. Particular emphasis will be placed on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and management of dashboards.

Perfect your English comprehension and communication skills in a professional and industry-specific context. Students are required to take the TOEIC test, depending on their host campus.

This seminar focuses on negotiation in an international context. In particular, you will need to take into account the cultural dimension and define its impact on an international negotiation. The negotiation is centered on the sales process through role-playing.

The aim of this module is to develop learners’ IT skills to meet the needs of companies in terms of budgeting, sales, project management, personnel management and communication, with particular emphasis on Excel, Word, Powerpoint and teamwork tools. The aim is to become proficient with office automation tools, quickly identify and correct errors, customize existing tools or create your own.

This module enables learners to improve their CVs and posture through role-playing exercises (business game, professional simulation, public speaking, etc.); practical and professionalizing workshops (CVs, professional social networks, coaching, etc.) as well as professional conferences and master classes.

This module begins with an introduction to corporate strategy: from analysis of customer needs and market structure, to competitor dynamics and the identification of opportunities and threats. It also teaches how to draw up a business plan: from the design of a costed project to the creation or development of a company.

This certification enables wine industry managers to demonstrate their knowledge and skills from a technical point of view.

Retail distribution and retailing now complements digital marketing and ecommerce, but is an essential facet in continuing to attract consumers to physical points of sale.

This module allows learners to immerse themselves in real or fictitious business cases and practice marketing strategy, operational marketing, communication planning and peer-to-peer exchanges to help them progress.

Apply SQL skills to analyze real-world data sets, using complex queries, joins and subqueries. Analyze customer data and campaign results to improve marketing strategies, using CRM and marketing automation tools for segmentation, targeting and personalization

The fundamentals of marketing apply to the wine and spirits sectors, so this seminar is an opportunity to put theory into perspective in relation to the practices of companies in the sector. Numerous applications are proposed to help you make progress in launching a range or a new product, in proposing a collaboration or in the elements of optimal phygital distribution.

These masterclasses provide an opportunity for experts to speak on emerging or cutting-edge topics in the wine and spirits sector.

Apply skills to create, format and manipulate data in Google Sheets, using more complex functions and formulas. Learn the principles of prompt engineering and its impact on AI responses. Learn the principles of prompt engineering and its impact on AI responses.

While digital marketing and e-commerce are now widely adopted by wine and spirits companies, the fact remains that a high level of standards and a “memorable” experience must be maintained, just like the physical experience at the point of sale. How can we (re)create this online experience? What performance indicators should be integrated? What CRM tools and techniques should be adopted? What about social commerce? These questions will be addressed during this seminar.

Mastering the strategy and actions of both marketing and communication related to events is imperative. This module enables students to become true event project managers in a sustainable perspective.

Consumer behavior applied to the wine and spirits sector enables us to better study a market, better define its target and therefore propose the most appropriate strategy. The social, cultural and maturity characteristics of consumers are studied, as well as consumer behavior at the point of sale or in a specific consumption context.

Logistics and the supply chain are now a central department for increasing efficiency and boosting sales. Applied to the wine & spirits sector, logistics and the supply chain can no longer be ignored, and this module will help you understand the added value of this department.

WRITTEN EXAMS
THESIS

This course will enable learners to understand the specifics of wine and spirits consumer behavior and master the keys to a successful customer experience. This will enable them to analyze customer needs, create memorable experiences and improve brand performance.

Master the tools and key concepts of marketing and management applied to the wine and spirits sector. Learners will be able to develop effective marketing strategies, manage teams and drive brand performance.

This module will cover the skills needed to develop and launch innovative products in the wine and spirits sector. Ultimately, learners will be able to understand market trends, create disruptive business models and master digital marketing tools.

Enable learners to understand what is expected of an applied research dissertation. Formulate a problem, build a literature review, choose a study methodology, make recommendations.

New communication levers: Internet (web 2.0 and 3.0, social networks, e-mailing, podcasting). E-reputation and brand protection on the Internet. This module enables students to develop an effective e-commerce strategy for wine and spirits brands.

This module will enable students to master the nuts and bolts of distribution and develop an optimal strategy for getting products to customers. Learners will be able to choose the right distribution channels, manage relationships with intermediaries and define an effective retail policy.

Understand the issues at stake by analyzing the fundamentals of marketing, communication and press relations in the wine and spirits sector. Master the tools by
using digital techniques, press relations and storytelling to build effective communications. Develop a global strategy by creating a strong image, managing reputation and forging lasting links with the media and influencers.

This module enables learners to understand the issues and challenges specific to the purchasing and supply chain function in the wine and spirits sector.

Develop a data-driven CRM & Marketing approach to increase customer satisfaction and generate tangible results.

This module will provide learners with an in-depth understanding of the legal issues involved in brand management in the wine and spirits sector.

From performance analysis to strategic vision, this module enables you to manage your company’s profitability, build a long-term strategy and make the right decisions to guarantee sustainable growth in the wine and spirits sector.

Through a “red thread” project, learners will be able to put into practice the skills they have acquired throughout the year. These are practical workshops applied to the wine and spirits sector.

Seasonality, diversity of professions, passing on traditions, attracting and retaining talent in a competitive sector are today’s major challenges.

Learners will be able to conduct complex and sensitive negotiations in the international wine and spirits context, while safeguarding the brand’s interests and image.

Inspiring meetings with professionals, in-depth exploration of luxury themes and an environment conducive to networking and personal development.

Learners develop sensory expertise and a precise vocabulary for describing complex wines, and explore advanced aspects of winemaking, ageing and food & wine pairing.

A detailed exploration of California’s wine regions, grape varieties and wine styles.

This module enables learners to acquire the skills needed to develop an effective marketing strategy for the historical export market. They explore the characteristics of this market, analyze the competition and customer needs, and build an appropriate marketing action plan.

Analysis of markets such as China and India, and understanding of their specific challenges. Local peculiarities, environmental issues and monopoly requirements are just some of the factors to be taken into consideration.