Master of Science in Sports Marketing & Management

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

• CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.
• Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS).
• Skills assessment, coaching, digitization of the CV and job search techniques at national and international level, preparation for the defence of the applied research thesis.

Presentation of the professions in the sector by professionals.

The objective is to acquire key skills in terms of budget management and reporting. The focus will be on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and steering of performance indicators.

The objective of this module is to learn how to draw up a business plan: Designing a costed project for the creation or development of a company.

Several steps are covered: feasibility study, market targeting, opportunities and risks, strengths and weaknesses, communication, financing plan and profitability.

A precise methodology for analyzing customer needs, market structure and competitor dynamics to identify opportunities and threats in the environment is presented.

This seminar focuses on a negotiation in a national and international context.

In particular, it will be necessary to take into account the cultural dimension and define its impact in an international negotiation. The national negotiation will focus on the sales process through role playing.

To perfect English language comprehension and communication skills in a wider context than just business English. Students are required to take the TOEIC test.

This module aims to deepen students’ skills in IT to meet the needs of companies in terms of budgetary or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, teamwork tools, business software.

It aims to be efficient with office automation tools, identify and correct errors quickly, customize existing tools or create your own tools.

What makes a successful business person?

Internal and external communication skill; managing your priorities and deadlines; organization and time management skills; how to be a great listener, writer and speaker; effective sales techniques; effective group dynamics and project management skills; understanding international business culture.

Understand, analyse and then be able to design marketing strategies for commercial and non-commercial sports organisations. The case of national sports federations and professional sports clubs are particularly analyzed.

In a worldwide perspective, the aim of this course is to understand, to analyze, then to design marketing strategies of sporting goods companies.

Know the economic roles and issues of sport. To master its international impact, particularly in the sports sector.

The aim is to master the societal issues related to sport as well as the rules that govern sport.

Understand, analyse and then be able to design communication strategies through sport according to the company’s objectives. The focus will be on editing a video in sport.

Journalistic writing plays an important role in the media coverage of a sport, a sportsperson or an event. This seminar will be an opportunity to address the fundamentals of journalistic writing applied to sports.

Digital marketing and social networks are now essential facets of sports marketing. This module allows you to master the basics.

Master the fundamentals of sports law, particularly contract law and image rights.

To know the different functions necessary for the organization of a sports event and understand their interactions before, during and after the event.

CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.

Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS)

Skills assessment, coaching, digitization of the CV and job search techniques at national and international level, preparation for the defence of the applied research thesis.

LinkedIn workshops.

Software (Excel, Word, VBA, professional software).

Presentation of the professions in the sector by professionals.

The importance of building a brand identity in the sports environment. Reflection on the legitimacy of performance around the “genetic heritage” of the main sports brands (equipment manufacturers, clubs…).

Work on real cases.

The objective of this module is to understand the latest branding strategies in the sports sector and in particular the appropriation of private companies in sports venues. The elements of sponsorship and patronage will be discussed as well as the tax and legal conditions.

Specific management of sports organisations taking into account all stakeholders: clubs, federations, leagues, IOC, etc.

This module allows you to master the management of a sports event in its entirety: what methodology, insurance and security, logistics, budgeting, ticketing, etc.

The focus will be on stadium management and consumer experience (stadium operations, fan experience, crowd management, sponsorship, etc.).

How to develop your start-up in the sports sector: from the creation of the brand, the development of the project, the fund raising, the communication.

Today, digital is an essential part of an organization’s strategy. The objective of this module is to master the digital strategy and its follow-up (budget, KPI, etc.).

In the communication strategy, press relations and media planning are of particular importance. The objective is to know how to build a relationship with the media, the targets to bring visibility to an event, a sportsman, etc. including E-RP.

A mastery of the Hospitality concept will also be proposed with the creation of commercial offers and the measurement of their effectiveness.

Discover and learn about the e-sport business ecosystem. What are the opportunities?

A particular focus will be on social media strategy with platforms, content creation and communities.

Legal framework, regulations and different players in the sports betting sector with a focus on risk management and customer segmentation.

What are the specifics of television broadcasting? What monetization? Understand the world of agencies that market audiovisual sports rights worldwide through TV channels during international events (CAN, EURO, WORLD CUP…) as well as the entire chain of production and image capture of a production company.

Explanation of the process of selling marketing rights by agencies to rights holders (clubs, federations, institutions…) and advertisers thanks to marketing tools, studies… in order to meet specific needs.

Taking social and environmental responsibility into account is a must today. Learners will be able to understand its integration into the organization’s strategy and take it into account in both the marketing and management of the organization. In this way, sports organisations will be able to implement concrete, quantifiable and valuable actions in the service of society and the environment.

We will discuss labour law and the legal elements of an employment contract. The learner will thus be better equipped to understand the legal aspects and the law in general in the context of work.

The sports marketing manager must be able to propose dashboards and reporting in order to ensure the follow-up and development of any activity.