Master of Science in Sports Marketing & Customer Experience

• The objective is to acquire key skills in terms of budget management and reporting.
• Particular emphasis will be placed on the budget architecture, with the implementation of summary documents, project management control and its link with budget management, the execution and management of dashboards.

This module of Business English applied to marketing allows learners to implement and apply the right vocabulary and attitude.

• This seminar is focused on a negotiation in a national and international context.
• It will be necessary to take into account the cultural dimension and define its impact in an international negotiation.
• The national negotiation will focus on the sales process through role-playing.

This module aims to deepen the skills of learners in IT to meet the demand of companies in terms of budget or commercial monitoring, project management, personnel management and communication: Excel, Word, PowerPoint, team work tools, business software.
It aims to be efficient with office tools, quickly identify and correct errors, customize existing tools or create your own tools.

This module allows learners to improve their CV and their posture, notably through simulations (business game, professional simulation, speaking, etc.); practical and professionalizing workshops (CV, professional social networks, coaching, etc.) as well as professional and master class conferences.

• This module aims to learn how to create a Business Plan or business plan: costed project design for business creation or development.
• Several steps are addressed: feasibility study, market targeting, opportunities and risks, strengths and weaknesses, communication, financing plan and profitability.

This module allows mastering the design of a coherent and sustainable business strategy with a strong emphasis on customer centric experience. Both sports brands and retailers must be able to stand out in order to improve their image and awareness.

Master the fundamentals related to sports law, particularly contract law and image rights.

This module allows learners to dive into real or fictitious business cases and to practice marketing strategy, operational marketing, communication plan as well as peer exchanges in order to progress.

• Introduction to the fundamentals of interaction with generative artificial intelligences such as ChatGPT, DALL-E and other LLM models.
• Learn how to write and optimize effective prompts to fully exploit the potential of these tools in various contexts, such as content creation, productivity, and automation.
• This module also addresses the ethical issues, limits and biases of AI in order to promote responsible use.
• Through practical exercises and concrete cases, this course provides a solid foundation to deepen the skills in generative artificial intelligence.

Depending on the general company strategy, strategic marketing and operational marketing will be addressed in this module. This module allows learners to be able to present and ensure that the entire marketing strategy and its action plan are coherent and understood by all stakeholders.

This module allows for specific focus on the sector and industry of sport in order to allow learners to be at the forefront of knowledge.

This module will include practical and professionalizing workshops (CV, professional social networks, coaching, etc.) as well as business conferences and short interventions.

Digital marketing and e-commerce are now essential facets for the development of companies in the sector. This module allows you to master the fundamentals.

This module trains learners to design and optimize the customer experience throughout its purchase journey. They will learn to analyze consumer behaviors, identify key touch points, create fluid and personalized customer journeys, and to measure the impact of these actions on customer satisfaction and loyalty. Learners will gain the skills to improve omnichannel customer experience and
strengthen the competitiveness of companies.

Mastering the strategy and actions of both marketing and communication related to events is imperative. This module therefore allows learners to become real event project managers and in a sustainable perspective.

• This course trains learners to develop and implement effective influencer marketing strategies on social media.
• They will learn how to identify relevant influencers, negotiate partnerships, create engaging content, measure campaign performance and manage an online community.
• Learners will acquire the skills to develop a comprehensive social media strategy and optimize their visibility on social networks.

• This module aims to deepen the understanding of the psychological and sociological mechanisms that influence consumers’ purchasing decisions.
• Learners will explore the different factors (personal, social, cultural) that motivate purchasing choices and behaviors.
• They will learn to analyze market data, segment consumers and develop personalized marketing strategies.
• This module will allow them to better understand consumer expectations and optimize product and service offers.

For future managers, mastering team management to become a responsible manager is today imperative. Will therefore be addressed in this module team management and its implementation as well as the concept of leadership to strive for benevolent and efficient leadership.

• Master the models and tools for analyzing consumer behavior and develop relevant and targeted marketing strategies.
• Students will be able to understand consumer motivations, detect trends and anticipate their needs to optimize the impact of marketing actions and customer experience.

• Analyze and understand all the elements influencing strategic decisions in the context of a new product launch, penetration of a new market, or modification of competition.
• Mastering market analysis tools: demand, competition, products, environment.

• The objective of this module is to familiarize learners with the exercise of the function of brand/product manager in the management and launch of new products.
• Develop the marketing plan, the provisional budget, draft briefings for providers, define action plans that are part of the strategic line defined with a view to achieving the objectives set realistically.

• Allow learners to know the expectations of the applied research thesis. Formulate an issue, build a review of the literature, choose the methodology of the study, issue recommendations.

• The new communication levers: Internet (web 2.0 and 3.0, social networks, e-mailing, podcasting).
• E-reputation and brand protection on the Internet.
• Management of brand communities..

• A particular focus will be made on the strategy on social networks with platforms, content creation and communities.

• This Master’s programme explores the interrelated disciplines of marketing, communication and public relations (PR).
• It aims to develop a thorough understanding of strategies and techniques for:
• Understanding the market and consumers;
• Develop marketing strategies;
• Design and disseminate communications and Manage public relations.

• Complete immersion in natural language processing (NLP) and large language models (LLM) such as GPT and BERT.
• Learn to analyze texts, exploit the advanced features of LLMs and adapt them to specific needs.
• Cover key concepts like tokenization, embeddings and semantic analysis, while exploring concrete applications such as text classification, content generation and sentiment analysis.
• Particular attention is paid to ethical issues and the limits of these technologies, in order to ensure their responsible use in a professional setting.

The objective of the module is to deepen the strategic and tactical aspects of customer relationship management (CRM) in an integrated manner.

This module allows students to develop expertise in brand management and acquire the necessary legal skills to protect and enhance brands in a national and international environment.

This module explores the workings of financial management and forecasting, providing a thorough understanding of financial markets and strategic decision making.

This Master’s course explores the alliance between Corporate Social Responsibility (CSR) and sports marketing. It focuses on the ethical and environmental challenges of sport, sustainable marketing strategies, and responsible communication.

• Define a Team & Talent Management strategy, Motivate and retain employees and build high-performing and multicultural teams.

• Integrate legal constraints into the development of marketing and commercial strategy (in the context of an event).
• Manage and develop an efficient distribution circuit (ticketing).
• Organize the operational aspects of the company’s commercial development with distributors.

This module will include practical and professionalizing workshops as well as professional conferences and short interventions applied to sport.

This course focuses on event marketing, immersive scenario design, logistics and budget management, and event impact assessment.

• Raise awareness of the importance of Public Relations for Businesses and Hospitals in the functioning of sports organizations in terms of economic development.
• Train and prepare students for the different professions related to project management and marketing of sports hospitality.

This course focuses on the analysis of the e-sport market, economic models, sponsorship, marketing strategies, team management and intellectual property rights.

• Written exams.
• Memory defense.