Bachelor in charge of commercial activities in the luxury industry

Bac, Bac +1, Bac +2
Septembre / Octobre, Février / Mars
initial, alternance
Bordeaux, Chambéry, Lyon, Paris
Home » Programs and Training » Bachelor in charge of commercial activities in the luxury industry

The Bachelor’s degree in Luxury Business Management, to specialize in all areas of luxury and high-end sales methods

In a highly competitive context and in order to meet the needs of a varied and increasingly demanding international clientele, it is essential to master the codes of luxury, the techniques of high-end sales as well as the marketing and communication skills specific to this sector.

All industries in the sector are experiencing strong growth. With the emergence of new brands, the luxury market has become very competitive and demanding but opens up many job opportunities in different segments such as jewellery, watchmaking, perfumery, business tourism, fashion, gastronomy and cosmetics.

student of the INSEEC business school installed outside and leaning on a fence along the river

A diploma course in 1, 2 or 3 years to specialize in thes world of luxury.

Holders of a BAC can apply for the 1st year of the Bachelor program, holders of a BAC+1 for the 2nd year and those with a BAC+2 for the 3rd year.

The aim of this Bachelor’s degree is to train professionals in the sector so that they are able to understand the market, train and lead the sales force, prepare sales actions, organise and carry out sales, particularly on key accounts.

The Luxury Business Manager program prepares students to understand the company’s marketing and sales thinking, to deploy actions to develop the company’s clientele, to evaluate customer development actions, to make reports and to propose the necessary corrections.

The 3rd year program can be done in alternation, it gives the necessary bases in management, marketing, sales and management related to the specificities of the wine industry.

All our final year courses are specialized and professional, allowing students to be directly operational in a company at the end of their course.

Would you like to find out more about the Professionalization program for Sales Managers in the Luxury Goods Industry? Sign up for an Open House!

What business skills are developed?

Les compétences développées

In response to the needs of companies identified on the market, the certification develops the following blocks of skills:

  • Block 1 – Participate in the definition of the company’s or organization’s commercial strategy
  • Block 2 – Design and implement a business development plan
  • Block 3 – Define and manage the budgetary elements of business development
  • Block 4 – Lead and develop customer relations and the activity of the sales team
  • Block 5 – Professionalization – Design and implement marketing actions in the luxury sector

Teaching methods

Méthodes d’enseignement

  • Enseignements magistraux et cours interactifs
  • Mises en situation à travers des études de cas collectives ou individuelles réalisées par les étudiants
  • Conférences, séminaires et visites à portée pédagogique
  • Modalités d’évaluation

    The three years of the program alternate between concept acquisition and practical application.

    Each semester is validated by the award of 30 ECTS credits. Progression through the Bachelor’s programme is achieved by validating the semesters one after the other, i.e. 180 ECTS credits acquired at the end of the 3-year programme. The evaluation of the students’ knowledge acquisition is done through continuous controls followed by mid-term and final evaluations at the end of each semester.

    • Individual or group case studies
    • Individual and group oral presentations
    • Individual and group files

    Méthodes et outils

  • Les modalités d’évaluation sont réalisées en face-à-face, sous forme de contrôle continu ou d’examens finaux réalisés sous forme de partiels.
  • The Courses

    The courses presented below are given as an example, they may vary slightly depending on the teaching campus. The course content is adapted each year to market developments and updated before the start of each new school year.

    Les enseignements fondamentaux

    INSEEC Bachelor’s pedagogy combines the mastery of the fundamentals in the key areas of the business world with an immersion provided by professional speakers.

    From the first year onwards, students will follow fundamental courses in management sciences:

    • Corporate law / Business law
    • Press review / Deciphering the economic news
    • Business English
    • Accounting and financial management
    • Marketing fundamentals
    • Fundamentals of communication
    • Corporate strategy
    • Project management
    • Negotiation techniques
    • Pack Office / Adobe / HTML
    • Business games / challenges / “red thread” projects

    Non-exhaustive list – course content and titles may vary depending on the campus.

    Les enseignements spécifiques

    In addition to the common core courses, the students of the Bachelor’s degree “Responsable des activités commerciales en Vins et Spiritueux” will follow specific courses according to their choice of path:

    • Strategy and marketing of luxury houses
    • Fashion marketing and merchandising
    • Tourism and event marketing
    • Luxury retail strategy
    • Management of luxury boutiques
    • Strategy and digital marketing applied to luxury
    • History of beautiful luxury houses
    • Brand universe and brand content
    • Luxury retail experience
    • The world of perfume
    • Spa creation
    • CRM and clienteling

    Non-exhaustive list – course content and titles may vary depending on the campus.

    The 1st and 2nd year courses are available here.

    Complementary modules for orientation

    The Bachelor’s degree “Manager of Commercial Activities in Luxury” offers, depending on the campus and the ecosystem, four complementary orientation modules:

    • Tourism
    • Mode
    • Cosmetics

    What are the career opportunities after the Bachelor’s degree in Luxury Business Management?

    Les débouchés professionnels

    At the end of the Bachelor’s degree “Manager of commercial activities in the Luxury sector”, the students who graduate will be able to work in the following professions (non-exhaustive list):

    • Sales Manager
    • Brand Manager
    • Spa Manager
    • Assistant manager of a luxury boutique
    • Luxury project manager
    • Sales manager for a major luxury brand
    • Luxury marketing manager
    • Hotel Manager

    The details of the opportunities are available HERE.

    1 or 2 entries per year and an alternating study rhythm

    Each year, the start of the 3rd year Bachelors program is organized in September. Some campuses also offer a staggered start in February.


    The course rhythm is 3 days/2 days for 6 months and then 6 months full time in a company.

    This rhythm is the same whether the learner is in initial training (internship) or in continuing education (professionalization/apprenticeship).

    two students from the INSEEC business school looking each other in the eyes and smiling

    What certification does the Bachelor’s degree in Luxury Business Management provide ?

    This program delivers the certification ” Responsable d’Activités Commerciales ” of level 6 (EU) registered in the RNCP (Répertoire National des Certifications Professionnelles) under the code n°36294 .

    The certification is obtained by capitalizing on all the blocks of competencies .

    For more details, please consult the online repository: https: //

    This certification is accessible by VAE.

    The validation of the certification is obtained by the capitalization of four blocks of competences common to all the courses as well as a block of professionalization according to the course of the candidate .

    What are the tuition fees for the course?

    Initial training:

    • For a 3rd year Bachelor’s degree: 8 900 €.

    Continuing education (sandwich course) :

    • For a 3rd year Bachelor’s degree: 9 700 €.

    Tuition fees may vary from campus to campus. For more information, please contact the campus concerned.

    The rates presented are valid for the year 2022-2023.

    VAE/VAP :

    VAE : 4 200 € HT

    VAP : 850 € HT

    International package: 490€.

    What kind of financial aid is available?

    INSEEC offers several financial aid schemes:

    key figures for the training course for commercial activities in the luxury sector


    Graduation rate 2019 – 2020


    Apprenticeship Contract Breakdown Rate 2019 – 2020


    Satisfaction rate 2019 – 2020 (according to the LimeSurvey analysis report in October 2020)


    Rate of certified apprentices to number of apprentices taking the exam 2019 – 2020


    Updated 28 April 2022