Master of Science Marketing & Management of Outdoor Sport

group of students coming from a sports session on the quays
Bachelor degree or higher
September, February
Initial training, apprenticeship
Home » Programs and Training » Master of Science Marketing & Management of Outdoor Sport

The MSc Marketing and Management of Outdoor Sport programme

“I wanted to have a 360° view of the different activities of the sport business. And to diversify, to have a more global vision. This program was the right one to complete my knowledge and vision in this field.
INSEEC is the school I was waiting for. I am very happy to be here today and to finish my schooling here. It has adapted to this new and complicated situation by offering quality distance learning courses. I have been working in this department for three years now. This allows me to get to know the agency, our activities and the employees. I am now in charge of internal and external communication for SPORTFIVE France and the development of SPORTFIVE’s global communication.”

Erwan BERTRAND, Former student – profil Linkedin

A 1 or 2 year degree to become an expert in sports management

Holders of a 3-year Bachelor degree can apply for the first year of the MSc, and holders of a 4-year Bachelor degree can apply directly for the second year.

This MSc in Sports Marketing trains future sports professionals by providing them with a specialization in the sports, tourism and leisure industries in order to prepare them for positions of high responsibility or business leaders in these sectors.

Would you like to know more about the MSc Marketing and Management of Outdoor Sport programme? Sign up for an Open Day!


The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

1st year courses

  • Sport and marketing strategy
  • Strategy for outdoor organizations & companies
  • Outdoor communication strategy
  • Consumer Insight fundamentals in sports
  • Digital strategy & inbound marketing for outdoor companies
  • Customer Marketing & Omnichannel Customer Journey in Sports
  • Social media and sport
  • Sporting event
  • Tourism Marketing

2nd year courses

  • Marketing of innovation in sport
  • Brand strategy & ingredient brand
  • Mobile marketing in sports
  • Sport and augmented & virtual reality
  • Ecodesign and sustainable marketing for outdoor sports
  • Product management
  • Corporate strategy
  • Project management for outdoor events

2 start dates per year and various rhythms of studies

There are two openings per year, in February/March and September/October. To check the opening of each intake, contact the admissions department directly.

The pace of the course may differ from campus to campus and depending on whether the course is carried out under an internship agreement (initial training) or a professionalization/apprenticeship contract (continuing studies).

The work-study contract must be signed for a period of 12 months (MSc2), 24 months (MSc1 + MSc 2) or 18 months for the staggered start of March (continuation of studies in MSc2).

Student INSEEC Director of Health Establishments

Career opportunities after an MSc Marketing and Management of Outdoor Sport

  • Marketing Director
  • Brand Director
  • Marketing Manager
  • Product/range marketing manager
  • Client Manager
  • Marketing Manager
  • Marketing Project Manager
  • Brand Manager
  • Product Manager
  • International Product Manager
  • Market Manager
  • Marketing Consultant
  • Research Manager
  • Marketing business manager

What business skills are developed?

  • Determine the marketing strategy and propose an innovative offer
  • Define and implement the business development plan
  • Manage and implement communication and digital marketing actions
  • Manage a marketing and sales team
  • Implementation and management of the marketing and management strategy in the sports sector

This program delivers the professional certification of “Marketing and Business Strategy Manager” level 7 (EU), NSF code 312, delivered by INSEEC MSc (CEESO, CEERA, CEFAS, MBA INSTITUTE), registered under number 34806 in the RNCP (National Directory of Professional Certifications).

For more details, please consult the online repository:


This certification is accessible through the Validation of Acquired Experience.
The Validation of Acquired Experience (VAE) – INSEEC

The certification is issued by capitalization of the totality of the blocks of competences. Each competency of a block must be validated to validate the block of competencies. Partial validation of a block is not possible.

What are the teaching methods?

Teaching methods

  • Lectures and interactive courses
  • Situational exercises through collective or individual case studies carried out by the students
  • Conferences, seminars and educational visits

Evaluation methods

  • Individual or group case studies
  • Individual and group oral presentations
  • Individual and group files

Methods and tools

  • The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.


The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalised advice as well as adapted accommodations throughout their school career.

Accessibility of premises: all our campuses are accessible to people with disabilities.

To learn more about the OMNES Education Group’s disability policy, click here.

Contacts for disability referents by campus:
Bordeaux : Maxime DOUENS –
Lyon : Anissa GASMI –
Rennes : Laura LE CALVEZ –
Paris : Farid HAMAD –
Chambéry : Clément BERTACCO –

What is the 2024/2025 tuition to enter the program?

Initial training:

  • Entry into MSc1: € 11 950
  • Direct entry into MSc2: €12 550
  • MSc1 + MSc2: €24 500


  • 24-month training: €22 500
  • Direct entry into MSc2: €12 950

In the context of work-study training, tuition fees are payable by the OPCO and the company signing the contract.

Do you have any questions about work-study or our school in general? Consult our frequently asked questions.


  • VAE : 4 200€
  • VAP : 850 €

International package: 490 €.

What kind of financial aid is available?

INSEEC offers several financial aid schemes:

Key numbers of the MSc Marketing and Management of Outdoor Sport course


Overall satisfaction with the course – Class of 2019


Success rate – Class of 2019


Employability Rate – Class of 2019


CDI rate at 6 months – Class of 2019


jeune homme sur la ligne de depart qui s apprete à courir
etudiante qui vient de terminer sa course sur une piste olympique
Updated 21 February 2024