Master of Science Outdoor Sports Marketing and Customer Experience

The objective is to acquire key skills in terms of budget management and reporting. Particular emphasis will be placed on the budget architecture, with the implementation of summary documents, project management control and its link with budget management, the execution and management of dashboards.

This module aims to learn how to create a Business Plan or business plan: costed project design for business creation or development. Several steps are addressed: feasibility study, market targeting, opportunities and risks, strengths and weaknesses, communication, financing plan and profitability.

• Perfect comprehension and communication techniques in the English language in a context broader than the field of commercial English.

This module aims to deepen the students’ computer skills to meet the demand of companies in terms of budget or commercial monitoring, project management, personnel management and communication: Excel, Word, PowerPoint, team work tools, business software. It aims to be efficient with office tools, quickly identify and correct errors, customize existing tools or create your own tools.

The objective of this module is to reveal the potential of students, in teams and individually, in order to bring out their leadership, management style and agility, key skills on the job market, by mobilizing all marketing skills, commercial and strategic acquired throughout the year.

Negotiation is an integral part of professional life and the objective of this module is to integrate the entire sales process, from preparation to conclusion, notably through role-playing.

• Drafting a strategic analysis report of the company in which the learner is doing his work-study or internship.

This module is based on meetings with outdoor professionals and various partner companies: it aims to deepen the understanding of the specific and complex ecosystem of outdoor. It allows students to perfect their knowledge and increase their professional network.

• The law applied to sports/ outdoor companies is a discovery course intended to raise students’ awareness of the branches of law and the most commonly applied legal principles taking into account their specificities.
• Students will discover the importance of law in the specific activities of a sports/outdoor company, whether it be in its relations with its business partners, consumers or administration.
• The course will rely in particular on the example of setting up a business project like product launch through a sporting event for different aspects of law: sports law, intellectual property law, environmental law, consumer law.

This module allows you to acquire the technical and relational know-how to contribute effectively as a manager by optimizing and developing the talents of his team in an outdoor sector company. This includes identifying the role and tasks of the manager in relation to human resources, knowing how to recruit effectively, knowing the different employment contracts, understanding the reasons for termination, understanding a compensation system as a whole.

This program allows the acquisition of skills in data structuring and analysis but also a thorough understanding of how automation and code-free integration can accelerate and enrich your workflows.

This module explores the fundamental concepts of business strategy with a focus on customer experience. Students will learn to analyze customer expectations and develop innovative strategies to improve their satisfaction and loyalty and how to integrate the customer experience into the overall strategy of the company. The themes addressed include customer segmentation, the customer journey, satisfaction measurement tools, as well as new trends in digitalization and omnichannel.

With a focus on the field of marketing/commercial, the objective is to prepare students for the international world of sports by giving them the necessary tools (“business skills”) to enable them to define commercial policies, to set goals in order to improve business efficiency; management and business development taking into account the global changes that our societies are facing.

• Mastery of fundamental concepts of marketing, with an emphasis on the development of effective strategies and their practical implementation.
• Students will learn to analyze the market, segment customers and position products or services.
• Real case studies will allow the theories to be applied to concrete situations. This course aims to develop analytical and creative skills.

• Develop professional skills in market research and consumer insights. 
• In the end, the student must be able to conduct a qualitative market study from the beginning until the end to understand the consumer insights of the market.
• He must be able to understand which method corresponds best to a problem and do the sampling. 

• Discover the fundamentals of digital marketing tools in order to be able to understand a digital strategy for an outdoor business.
• Knowing how to define a digital strategy, from acquisition to loyalty, knowing the web tools and the different acquisition levers, mastering the mechanics of Inbound Marketing.

• Mastery of the different stages of the customer experience, from awareness to loyalty.
• Learners will analyze consumer behaviors and develop tailored strategies to optimize each touchpoint.
• This course aims to prepare to create memorable and engaging experiences for Outdoor customers.

• This module explores the essential strategies and techniques for designing, planning and promoting events.
• This course goes from analyzing customer needs, to developing communication plans to maximize the impact of events.
• The field of event management remains at the heart of the development of customer experience in Outdoor.

• Being able to implement innovative strategies to leverage influencers and social networks in order to optimize the visibility of brands and events in Outdoor.
• Implementation of effective campaigns, analysis of market trends and measurement of the impact of actions on social networks.

This module will explore the motivations, attitudes and purchasing behaviors of consumers in the outdoor sector, with a focus on ecological trends and social influences.

This course will allow learners to understand the specificities of consumer behavior in the world of sports and master the keys to a successful customer experience. They will thus be able to analyze customer needs, create memorable experiences and improve the performance of outdoor sports brands.

Mastery of key marketing and management tools and concepts applied to the outdoor sector. Learners will be able to develop effective marketing strategies, manage teams and drive brand performance in customer experience.

This module will address the skills needed to develop and launch innovative products in the outdoor sector. Ultimately, learners will be able to understand market trends, create disruptive business models and master digital marketing tools.

• Allow learners to know the expectations of the applied research thesis.
• Formulate an issue, build a review of the literature, choose the methodology of the study, issue recommendations.

• The new communication levers: Internet (web 2.0 and 3.0, social networks, e-mailing, podcasting).
• E-reputation and brand protection on the Internet.
• This module allows learners to develop an effective digital strategy for Sports and Outdoor brands.

This module will allow students to master the workings of omnichannel distribution and develop an optimal strategy for delivering products to customers. Learners will be able to choose the relevant distribution channels, manage relationships with intermediaries and define an effective retail policy.

• Understand the issues by analyzing the fundamentals of marketing, communication, and press relations in the Outdoor Sports sector.
• Mastering tools by implementing digital techniques, press relations and storytelling to build effective communication.
• Develop a global strategy by creating a strong image, managing reputation and forging lasting links with the media and influencers.

Learn to analyze texts, exploit the capabilities of LLMs like GPT and BERT, and adapt these models to meet specific needs. This module will allow you to acquire technical and practical skills to apply NLP in varied professional contexts, while exploring the ethical issues and limits of these powerful tools.

• Develop a data-driven CRM & Marketing approach to increase customer satisfaction and generate tangible results.

• Protection of inheritance and exclusivity through trademark and intellectual property law by combating counterfeiting and unfair competition.
• Develop a bold and creative marketing strategy while respecting the legal requirements specific to the sports sector to ensure the sustainability of the brand and customer trust.

• From performance analysis to strategic vision, this module allows you to manage the company’s profitability, build a long-term strategy and make the right decisions to ensure its sustainable growth in the sports sector.

• Enable learners to gain an overall vision of the challenges of ecodesign and the circular economy, and more broadly of “sustainable marketing” in order to integrate this approach into a corporate marketing strategy for sport and sports tourism (including event-based), notably on the marketing design of the offer.

• Attracting, retaining and developing talents and ambassadors is crucial for the success of an outdoor brand.
• It is about cultivating a culture of inclusion and diversity, offering a stimulating career path and creating a positive and multicultural work environment.

A second foreign language is proposed in order to improve the employability of learners.

The course allows students to acquire specialized knowledge and essential tools for transition support. It also allows to become a key company or territorial administration actor for the transformation of the socio-economic world in pursuit of sustainable development objectives.

• Identify the different economic models of mountain resorts, and understand the main elements of governance of mountain resorts.
• Question the dominant economic model and propose a change of model.
• It allows understanding the difficulties of change management and identifying the challenges through concrete cases.

Inspiring meetings with professionals in the sector, an in-depth exploration of Outdoor themes and scenarios in a mountain environment.

• This module provides an overview of the points to be addressed for a successful customer experience project in Outdoor, to define the priority areas to master: funding, legal and administrative constraints, communication, etc..
• Establish the general framework, build and manage a budget, and master the different stages of its implementation.

This module aims to define a consumer target and build a product development strategy in the Outdoor sector, based on an analysis of a target market. It allows you to write the prioritized product specifications, to build an exclusive product range with associated pricing and to follow and lead a product development project.

• This module aims to define an offer of sports tourism abroad, its marketing and the conditions necessary for its successful implementation.
• It is about discovering the creation and production of a trip for an Outdoor tour operator, until the first departure.
• This involves the analysis of the specific expectations of customers wishing to undertake a sports trip, the necessary consideration of the legal framework, the definition of key elements for organizing and carrying out the service (air, land service, logistics, etc.) and associated communication.